Adobe Experience Cloud Blog

JUNE 29, 2017

Use case: Instagram: In 2009, location-based mobile applications were skyrocketing. The two studied the cluttered yet embryonic photo-sharing app marketplace and realized there was an opportunity to develop a filter-based app that also boasted a social network. Use Your Best Customers as Your Research Lab.

Startups 134

Startups API Budget Programs Lead Ranking 134

Exo B2B

MAY 30, 2019

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). Remember that in 2009, blogs were not necessarily credible. We created one of the first ambassador-employee program on social networks and the blog: Exotypes. You had to dare.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

markempa

AUGUST 30, 2007

This is a series of articles from various thought leaders in the B2B marketing industry based around the question "Wh. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 24, 2007

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. I asked him where he thought the b.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Adobe Experience Cloud Blog

JUNE 10, 2015

Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. But is this really the only thing sales teams should be focused on? In short, it seemed like a monumental waste of time.

Thought Leadership 48

Thought Leadership Cold Calling Marketo Twitter 48

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

WebMarketCentral

DECEMBER 31, 2009

by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

markempa

MAY 25, 2005

Cullinane suggests the following to generate leads by harnessing the Word-Of-Mouth Process: Leverage The Influentials (aka Industry Experts ) Become a Recognized Expert - act like a thought leader. Leverage Your Social Network. Leverage Your Social Network. Be visable. Be visable.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

Adobe Experience Cloud Blog

AUGUST 21, 2013

Social networks give businesses a place to be innovative. The first was a tumor removal operation that took place in 2009 at Henry Ford Hospital in Detroit, and many have followed. Social Media' This is also a great example of a healthcare facility going outside of the box and having some fun with their marketing.

Social Media 48

Social Media Media Broadcasting Thought Leadership 48

Industrial Marketing Today

JULY 20, 2010

1 “leadership competency” of the future. Share your thoughts. Many other media outlets have reported the same creativity crisis in America. What are consequences of this creativity decline to the business world? A recent IBM poll of 1,500 CEOs identified creativity as the No. I guess old habits are hard to break.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

markempa

MARCH 30, 2007

Other sources of names or lists: Trade associations Trade shows Trade conferences Standard Rate and Data Service ( SRDS ) Public libraries like HillSearch.org New social networking tools or community based contact information sharing tools such as Spoke , LinkedIn and Jigsaw.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Online Marketing Institute

AUGUST 14, 2011

link] Dan Whitehouse Social analysis. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] That’s the type of thing I like. That’s the type of thing I like. If you’d like to cite the graphics, please see this Flickr set. United States. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Vidyard

JANUARY 14, 2015

“Vidyard has established the leadership position in one of the most exciting and fast-growing enterprise technology markets,” said Kevin Kimsa, Managing Director at OMERS Ventures, which also invested in Vidyard’s Series A round. Salesforce has invested in more than 100 enterprise cloud startups since 2009.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Vidyard has established the leadership position in one of the most exciting and fast-growing enterprise technology markets,” said Kevin Kimsa, Managing Director at OMERS Ventures, which also invested in Vidyard’s Series A round. Salesforce has invested in more than 100 enterprise cloud startups since 2009.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Online Marketing Institute

NOVEMBER 8, 2010

Simple–but effective–and allows Indium’s customers the opportunity to get to know these people better, which is critical to thought leadership and relationship-building (and ultimately, driving leads and sales). They usually have a few targeted directly at B2B marketers… [link] B2B Social Media Resources [.]

Case Studies 40

Case Studies Case Study Social Media Studies 40

Adobe Experience Cloud Blog

APRIL 1, 2011

They are a great way to promote thought leadership and generate leads. We pick topics relevant to our audience, arrange for engaging speakers, build landing pages, develop email campaigns, and promote it all on social media. In 2009, it was the Kindle. Webinars are a key piece in the B2B marketer’s toolkit.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Ambal's Amusings

MARCH 18, 2010

"Best viral campaigns show real thought leadership." In my mind, the best viral campaigns take the fun a bit further and connect them to real thought leadership, but this can be tough to do. B2B Lead Generation Benchmark Study 2009. Ardath Albee's book eMarketing Strategies for the Complex Sale.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Online Marketing Institute

MARCH 13, 2011

53) Internet Marketing (139) Knowledge Mgmt (29) Leadership-Mgmt (468) Marketing (240) Mobile Technology (7) Online Communities (12) Pages (3) Project Mgmt-ROI (163) Sales and Selling (152) Social CRM (38) Social Networking (53) Web 2.0 (7) 6) ERP (17) Internet Cust. 6) ERP (17) Internet Cust. ERP Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Social networking stuff fits here too. All thoughts are welcome! Posted by: Bob McCarthy | August 27, 2008 at 10:32 AM Laura - Thanks for your leadership in this area. Posted by: Jeff Paul Internet Millions | February 23, 2009 at 11:10 PM The comments to this entry are closed. Ok, that’s enough for now.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JANUARY 10, 2010

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. A free DIY approach to social media by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

JANUARY 4, 2011

Very inspirational, thanks for sharing your thoughts. Jeremy 2010 December 2 at 6:32 am Hey Jeff, I saw your post on Twitter about this article. Reply Gabriele Maidecchi 2010 December 2 at 9:00 pm With so many points, this post will place a spot in my Delicious list and sit there for future reference. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

JUNE 30, 2009

A: My goal was, and remains, to own the space as the "thought leader" for a wide variety of pertinent topics, technologies, etc. Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. They know what to do.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. There are strong connections and synergies to other data-driven marketing disciplines, like search, social, e-commerce, eCRM and thought leadership.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Online Marketing Institute

NOVEMBER 8, 2010

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. The resulting report, Social Success?

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives?

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. So using social media as a tool to help prospects and customers network with each other is a great use of social media.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 3, 2010

link] | I saw the TV ad last night and thought same! link] | I saw the TV ad last night and thought same! Food for thought. [link] [link] Michael Brenner RT @jaybaer: Truth, or Consequences? What BP Can Learn From the Umpire. link] Michael Brenner RT @jaybaer: Truth, or Consequences? What BP Can Learn From the Umpire.

Social Media 157

Social Media Media PR Webinar Metrics 157

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

MAY 11, 2010

Jay's thoughtful and action-oriented post is appreciated but we have here is really 4 very good steps to: listen, analyze and respond to customer need… in a way that fosters sales. I guess what I'm doing is offering some critical thought to how we (myself included) blog — the expectation that we create in our headlines.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). Blog as hub, site as spoke , June 23, 2009. Tweet This!

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. For whom is it more important to have a humanizing social media presence? Maybe that will one day happen to social media.we Maybe that will one day happen to social media.we

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

FEBRUARY 14, 2012

Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%.

Lead Scoring 131

Lead Scoring Lead Ranking Paid Search Agency Thought Leadership 131

Convince & Convert

SEPTEMBER 8, 2010

While the erosion of the MySpace user base has been ongoing for years, the fact that it was purchased for $580 million just five years ago says all you need to know about the vagaries of online leadership. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Hinge Marketing

JUNE 9, 2015

Back in 2009, I ran an experiment. you should be making sure you have a professional profile, with an attractive bio, professional headshot and at least some thought leadership prominently profiled on each section. Publish something thought provoking If you’ve chosen to set up your own blog, this one should be easy.

Cold Calling 48

Cold Calling Work Management B2B Thought Leadership Marketing Management 48