The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. For those that have been around online marketing for a while is a good refresher but nothing spectacular.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. of the online population), compared with just 65.1% blogs are probably growing more slowly than other social media, but they still account for a substantial portion of online activity.

Spending 120

Spending Media Mobile Advertising Forrester 120

The Effective Marketer

JUNE 21, 2009

3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. David Reply Because You Can’t Beat Free Marketing Training « The Effective Marketer says: June 23, 2009 at 9:19 pm [.]

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

markempa

MAY 26, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Link: Online Marketing Blog: RSS Your Search Engine PR - Daily Search Marketing News.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

Webbiquity

APRIL 27, 2011

That’s the contention of Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy by Vanessa Fox, formerly Google’s search engine spokesperson responsible for communicating how Google’s search algorithm works to website owners. This is not just another “how to do SEO” book for practitioners.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

markempa

AUGUST 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

JUNE 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Optimizing Lead Generation - Whats the Payback? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

markempa

MAY 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Develop a marketing program that helps the sales team sell at a personal level. Use your huddles to introduce new sales people to the marketing team.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Why Most B2B Sites Fail to Convert Sales Leads | Main | Optimizing Lead Generation - Whats the Payback?

PR 120

PR Lead Generation Rules Generation 120

markempa

NOVEMBER 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Analytics Generation Google 120

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Next week, Oct 5 and 6, will be the Boston summit.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Online Marketing Institute

DECEMBER 1, 2010

Related posts: Marketing Profs B2B Forum A Must for B2B Marketers The upcoming Marketing Profs B2B Forum on May 3-5, 5 Ways to Use Twitter to Be a Better Panel Moderator Yesterday I moderated a panel on B2B social shopping. 24 Full Service Tools to Manage B2B Social Media As the final wrap-up in our ongoing series of.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

markempa

JANUARY 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Focus on developing the optimal mindset first, then strategies, and finally tactics.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages? All rights reserved.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn. Search Engine Optimization (SEO) – this is the ultimate no-brainer. So how should your prioritize spending for next year?

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we optimize a video so that prospective customers find it in search results? Bret [link] Chris Bird Very well said – it's about deeply engaging those that you do have while optimizing current efforts to grow the base.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. “I can publish search engine optimized pitches for free, really?&# He’s a former journalist turned PR guy and straight shooter at New Media Cowboy.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 7, 2010

As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&# I wonder how Stratten feels about companies servicing customers differently , based on their online influence? A tall order, to be certain. All rights reserved.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 11, 2010

Device optimization for the various browsers is almost as inconvenient as the app stores. *Caching content in the app provides for an experience that is both faster and more visually engaging. The app store approval process complaints are greatly exaggerated. This will change over time, but still represents a near-term hurdle.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 24, 2010

“ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here. Drive Results with Content Marketing &# can be voted for here. If you’re feeling particularly frisky, I’d love for you to vote for my other two panels while you’re in the mood. “ Your Content Stinks! All rights reserved.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. As Brian Solis has written about a lot, social optimization needs to be simple. It makes sharing simple.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Because the real advantage email has over social is data. All rights reserved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. There’s an optimal time of day and day of week to tweet.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. link] online guitar lessons It is hard to predict keyword phrases on which one should focus when creating a blog.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. New Tech Automatically Optimizes Virtual Events for Any Device. Advertising and Public Relations. Booth-related Services. . --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Steakhouses.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. As I see it, there are 3 options here: 1. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MARCH 23, 2010

link] video search optimization We parted ways last Monday morning after a fantastic week and a half … Matt let out. oligardner I'd love to have more people return to my blog.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. For one client in the B2B marketing industry, TopRank devised a blog strategy incorporating industry thought leader interviews.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks. Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Smart, optimized content. Smart, optimized content. Smart, optimized content.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 6, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. 7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010. Social media and thought leadership: The virtuous circle for B2B marketing , March 11, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

markempa

APRIL 19, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Greg Anderson, contributing writer, provides some helpful tips on how to optimize your lead management process.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Work Management 120

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. March 2009. October 2009. Rohrs Thanks!

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129