Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 20, 2010

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). Companies ranking in Google’s top 100 results for 26 to 51 keywords generated twice as many leads as compared to businesses ranking for 6 to 13 keywords.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 8, 2010

Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. Prioritize : Once you’ve compiled a list of keywords that includes both the problems you solve and the basic language that might be used to search for your services, it’s time to prioritize your list.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 31, 2010

If you have used keywords or phrases in your category names, then you may want to add the category to your permalinks by entering “/%category%/%postname%/.” I prefer just the postname since I optimize it with keywords and phrases. Make it descriptive with one or two keywords and phrases and keep it concise.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Once they do, businesses can also take advantage of Facebook video ads as well as YouTube advertising to reach their audiences with a more engaging marketing message. . Target conversational keywords.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Industrial Marketing Today

MAY 3, 2010

Do a bit of keyword/phrase research before deciding on a topic or a title of your posts. Don’t be afraid of putting long tail keywords in your titles so that people searching for those words can find your post. However, are you addressing the concerns of your readers? It is all about them and not you.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 3, 2010

In Google Analytics look at Traffic Sources > Keywords. To gauge intimacy, you want to see how many site visitors found you by your brand name and not any keywords. Intimacy: This is measured by looking at the search terms used to find your site. Bigger the number, the better is your name recognition.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. That depends, see my earlier post, Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. A good rule of thumb is 2-3% keyword density but don’t be afraid to experiment. You have to take steps to direct traffic to your business blog by various means.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases. Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Customer Experience Matrix

JULY 30, 2009

It extended this in 2009 email alerts triggered when user-selected leads visit the Web site. This shows traffic from major keywords plus several types of rankings. Other features include automated Web scans to identify changes in keyword rankings and relevant social media articles.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Industrial Marketing Today

AUGUST 20, 2010

Website copy optimized for keywords and phrases is how your technical audience will find you. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Hubspot

APRIL 13, 2015

Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. 1) Include Strategic Keywords. Be sure your target audience discovers your profile when they search Houzz for terms that matter to them by including keywords in your business description and your projects.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Generation 28

Online Marketing Institute

JUNE 30, 2009

Q: How do you compare your video marketing efforts on YouTube with your blogging program? But, remember, a YouTube video can be easily embedded into a blog post. In fact, that is exactly why I created our YouTube channel. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. What can B2B organizations learn from Kinaxis? All Rights Reserved. Designed by.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! When speaking or presenting, record it on video and upload it to company YouTube channel. Our goal "To optimize your digital online brand".

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

JANUARY 10, 2010

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. practices, blogs and more.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hubspot

JUNE 4, 2013

Say you''re a local dentist trying to rank for your best keywords. You want to get your videos found and shared on YouTube and Vimeo, your presentations on SlideShare, your content on relevant sites and guest blogs, etc. Magazine’s list of fastest growing privately held companies from 2009-2012. Image credit: cnystrom.'

Branding 28

Branding Brand Identity SEO Television marketing 28

Online Marketing Institute

DECEMBER 23, 2010

Keyword Selection – A visitor to a Buyer Hub may have gotten there through a variety of means, including a keyword search that was not nearly as qualified as you would like it to be. Tracking lead source – Another strong benefit of PPC is the traceability of lead source by keyword.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. Screen out negative keywords (continuously screen them out!)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Convince & Convert

APRIL 6, 2010

When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Consider including some of these phrases to your master keyword list.

Paid Content 145

Paid Content Ad Building Branding Brand Identity 145

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. Flowtown gives you the answer in seconds. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Outgrow

SEPTEMBER 30, 2022

But when I got to the part where I could optimize keywords and things for traffic, that was the part that I truly loved doing. And then went back in 2009, when I discovered Moz, Whiteboard Fridays with Rand Fishkin, and the beginner’s guide to SEO and all that stuff. Should we do YouTube, TikTok, Instagram, or LinkedIn?”

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

B2B Marketing Zone Posts

FEBRUARY 2, 2010

I mentioned this in a recent post, Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010 2009 was the year in which Marketing Automation really took off. Thanks to YouTube, and inexpensive, easy-to-use camera options like webcams, Flip Video cameras and iPhones, online video is now well within the grasp of just about anyone.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Webbiquity

JANUARY 10, 2010

SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups. Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. PeoplePond. And it’s free.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

WebMarketCentral

SEPTEMBER 22, 2009

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post.

Social Media 20

Social Media Optimization Media Web 2.0 20

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Put it on YouTube of course. Post it to your Facebook page.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Hinge Marketing

JUNE 26, 2016

As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. Perhaps your blog post uses a YouTube video to illustrate a key point. You can do this relatively inexpensively by targeting keywords in educational blog posts, or participating in groups or industry hashtags on social media.

Work Management 114

Work Management Online Marketing Marketing Management Service 114

Hubspot

OCTOBER 17, 2018

Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. Tag your YouTube videos. Are you planning a live stream, like a webinar or YouTube Live? Tag your YouTube videos. Keywords, keywords, keywords -- they might be more powerful than you think.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. B2B Voices ( Trade Youtube Twitter Leads Sales ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). The hard questions about social media for B2B solutions providers , June 11, 2009.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

APRIL 25, 2022

The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords. These include advising the best bid strategies, leveraging ad rotation, pausing high-budget keywords that don't generate conversions, working on quality score improvement, and using the right ad extensions.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

seo.co

DECEMBER 29, 2020

2005 – YouTube transforms video hosting and streaming. In contrast, today we don’t need to know file paths to find content online; search engines index a wide variety of content and we can pull up that content by searching with keywords. Geocities survived a long time, officially closing shop in 2009.

Skype 88

Skype Work Management Internet Marketing Domain 88

ClearVoice

AUGUST 28, 2020

I left my last newspaper job (and collaborative newsroom environment) in 2009 to become a self-employed content marketing writer. Over the years I’ve crafted copy for infographics, video scripts on YouTube, a bazillion how-to blog posts, ghostwriting projects and many more word-based content needs. They nurture our creativity.

Marketing Proposals 100

Marketing Proposals Top of Funnel Resource Management Work Management 100