markempa

JULY 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Customer Experience Matrix

NOVEMBER 19, 2010

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. My records suggest that the headcount at the start of the 2009 was around 35, so the average headcount for that year was about 52.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Customers will also feel valued if they can see that your brand understands the importance of their opinions. There is now no question that marketers should believe in the power of email.

Email Marketing 105

Email Marketing Planning Brand Identity Branding 105

Martech Advisor

JANUARY 10, 2020

"I believe the growth of women in the martech community is correlated to the growth of women in STEM and those pursuing STEM-related degrees – in fact, more than 210,000 women received STEM degrees/certificates in 2016, compared to nearly 143,000 in 2009,” agreed Rita Patel Jackson, VP of product marketing at Showpad.

Lead Ranking 97

Lead Ranking Lead Scoring Leads Lead 97

markempa

JUNE 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They are "opinion molders."

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Marketing Craftmanship

JANUARY 5, 2012

Learning to Live With Employee Opinion. The most notorious of these early sites included RateMyEmployer.com (currently on life support), F**kedCompany.com (died in 2007) and JobVent.com, which was acquired by Glassdoor.com in 2009.

PR 100

PR Social Media Tools Media 100

Scoop.it

JUNE 6, 2019

Besides, it’s easy to spot automatically generated curated content. It allows you to publish it on one or more WordPress blogs, share it on multiple social media, and generate a customized newsletter for email automation solutions. Think of it, SEOs who still stick solely to techniques they used in 2009 would be obsolete now.

Curation 89

Curation Marketing Automation Services Content SMS 89

Hubspot

MARCH 12, 2015

There is an option for burned out business owners, and that’s user generated content. According to Bazaar Voice, 64% of millennials and 53% of baby boomers want more options to share their opinions about brands , while other studies show consumers trust user generated content more than all other forms of media. You’re in luck!

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Customer Experience Matrix

APRIL 20, 2010

But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. Most of my interactions are with marketers, so it was interesting to see the opinions of 136 salespeople reported in a recent survey from data vendor OneSource.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Customers will also feel valued if they can see that your brand understands the importance of their opinions. There is now no question that marketers should believe in the power of email.

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

ClearVoice

OCTOBER 21, 2022

Contrary to popular opinion, there are actually a number of opportunities that present themselves during a recession. Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. In fact, companies with blogs generate 67% more monthly leads than those without.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Valasys Media understands the importance of user-generated content (UGC) & curates its content strategy around the latest B2B products or services.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Engagio

APRIL 2, 2018

Publication Date : February 24, 2009. Today, the speed and force at which rumors travel online and get “traded up” on the media ecosystem, until they become real headlines and generate real responses in the real-world, is astonishing. In my opinion, this is a very underrated book in marketing circles. Rating : 4.0 (537

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Industrial Marketing Today

JUNE 15, 2010

My opinion is somewhat biased because I am an industrial and B2B marketing consultant. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Buzz Marketing for Technology

DECEMBER 11, 2008

In my opinion, Dan is also the hardest working guy in Social Media posting 10 times a week on his blog, publishing his own magazine and book as well as having a full time job as the social media expert for EMC! Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009)." He will also be releasing a new book called Me 2.0:

Personalization 100

Personalization Brand Identity Branding Lead Scoring 100

ANNUITAS

JANUARY 10, 2011

Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. Many demand generation models were first built five or more years ago, and next year will see some updating of those tools based on contemporary marketing approaches. In your opinion, why is that? Happy 2011!

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Industrial Marketing Today

SEPTEMBER 27, 2010

The key in my opinion is that these are all changes that are driven by buyer behavior and not the other way around. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. In my opinion, the best way forward is to create some original content and mix in a healthy dose of content curation using the best of human skills and automation techniques.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 21, 2010

Use other marketing tactics like article marketing, press releases, forum commenting, social bookmarking and networking to generate high quality traffic to your business blog. Encourage your visitors to voice their opinions by leaving their comments. That is a very good way to generate a qualified lead from your blog.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

FEBRUARY 7, 2011

Yet, these EPC companies are extremely successful in how they are marketing themselves to generate sales and grow their revenues. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. billion in 2009. especially with the aging boomer generation of engineers close to retirement.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Online Marketing Institute

NOVEMBER 1, 2010

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. The sister report , also published April 24, looks at which tactics B2B marketers use and how well it all works for building brand and generating leads. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Industrial Marketing Today

FEBRUARY 7, 2011

Yet, these EPC companies are extremely successful in how they are marketing themselves to generate sales and grow their revenues. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. billion in 2009. especially with the aging boomer generation of engineers close to retirement.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

MARCH 8, 2011

It is heartening then to read about an industrial company’s success in building an engineering community, which in turn generates leads, produces sales and increases the company’s awareness among its target audience. The naming of the site is very clever branding in my opinion. distribution arm. This is not about advertising.”.

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

Unbounce

AUGUST 29, 2019

Whatever your opinion, one thing is for sure: these little buddies are everywhere right now. Image courtesy of the Stubborn Free Illustrations Generator. 2 September 2009, [link]. Image courtesy of the Stubborn Free Illustrations Generator. Image courtesy of the Stubborn Free Illustrations Generator. Digital image.

Design 111

Design Trends Paid Search Agency Advertising Agencies 111

Exo B2B

OCTOBER 12, 2017

We’ve been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60 words per paragraph, so a bit less than a dozen of those, with subtitles, images or videos and many hyperlinks, and keywords. I also did some Twitter research.

Spending 40

Spending Lead Ranking Lead Scoring Copywriting 40

Anything Goes Marketing

MARCH 24, 2009

Any of these opinions are valid but here is something to consider – we’re in a down economy right now and sales are not as easy to come by as they once were. How are the best in class companies still reaching their 2009 targets? They should repaint the white lines and repave the cracked pavement. Come Together.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Biznology

APRIL 22, 2013

dOf course, you need to generate enough traffic and usage to support your other objectives, but traffic and usage are not what you are trying to accomplish. Jeff Bezos’ focus at the beginning was not to generate profits immediately. That’s why the metrics that matter at the beginning are success stories and opinion surveys.

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Adobe Experience Cloud Blog

MAY 11, 2012

Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. LeadMD helps develop, streamline, and maximize lead generation programs for both SMB and enterprise customers. We need to get this campaign out” or “we have to generate MORE leads this month”!

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Ambal's Amusings

APRIL 29, 2010

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Lead generating content: (Gated, email required). Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” “If it’s Priceless, don’t mess it up!”. User interfaces have evolved to become extremely intuitive and simplified.

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

Ambal's Amusings

MARCH 18, 2010

They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. Does your value proposition and solution support these views, aspirations, opinions and interests?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

B2C More Involved in Almost Every Type of Social Media Usage of social networks is essentially among between B2B and B2C marketers, and B2B marketers are somewhat more engaged in podcasts and slightly more engaged in third-party forums. However, B2C marketers are more engaged in every other type of social media tracked by the survey.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Get Content.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100