Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?
Zoominfo
OCTOBER 18, 2022
According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1. Sales enablement Includes playbooks, ROI tools, and battle cards 4. Reputation Includes content assets such as blogs and press releases 2.
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