Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North . Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing I Like any presentation from one of the big analyst firms, the research focuses on very large companies, and is vertically unfocused

There are few different ways that you can evaluate email usability, effectiveness and ROI. Do you actually measure your overall email effectiveness in terms of ROI? then check out Email Labs Email Marketing Usability Rating Calculator as well as the Email Evaluation Scorecard from Forrester (page 4 - provided by Responsys). Are you looking at different ways to evaluate your email effectiveness? I've found a few email tools and resources that you may find useful.

Eleven Marketing ROI and Marketing Budget Tools and Resources Marketers are under growing pressure to measure ROI and demonstrate improvements in marketing ROI, sales productivity, and most importantly top-line Results (podcast with Laura Ramos, Forrester Research) There is an amazing amount of great content about B2B marketing marketing out there, ranging from trends in demand generation to

Although the findings are not news to me or my clients, a recent research study about increasing B2B sales lead management ROI is worth mentioning. The Forrester research study and white paper about sales lead management , commissioned by Silverpop , reports that when it comes to increasing the ROI from B2B sales lead management, there are four key performance indicators (KPIs) that pay off in more qualified leads and sales. Why? Because it validates some of what I’ve been recommending to my clients for years.

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone . Most recently, Marketo just announced their lead management solution.

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Thoughts? Posted by: Devashish Saxena | April 25, 2008 at 01:30 PM Devashish, to answer your question from Forrester's perspective: no, we have not done any research

Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. Another noteworthy post from SMT is Social Media ROI - a financially sound method .

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Inbound Marketing is a collection of all the techniques marketers should use to get found

Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. Fixing branding problems According to Forrester principal analyst and report author Ron Rogowski , “Common Brand Action problems included poor text legibility, confusing category names, and missing or buried content. If you need help evaluating your proposed site changes, try going down the free checklist we have posted called The B2B Website ROI Checklist . Note: This is the final article in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E.

improve ROI if you could spend more time focusing on the strategic and creative aspects Demonstrating Marketing ROI How much could you improve the ROI of your marketing programs If not, there is dramatic ROI to be gained from better lead How do you know if your demand generation is good enough or when it's it's time to take your lead management processes to the next level?