Trending Sources

Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive b2b

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive. We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones.

Forrester Sounds the Digital Marketing Alarm

Vidyard

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. ” – Forrester Research. ” – Forrester Research. The post Forrester Sounds the Digital Marketing Alarm appeared first on Vidyard. Blog Marketing ROIMany companies have marketing mixes that are fairly set in stone. Get the Report.

The High ROI of Attribution: A Total Economic Impact™ Study by Forrester Consulting on Behalf of Bizible [Infographic]

bizible

B2B marketing attribution is an established piece of martech in today’s technology landscape, but marketers are left wondering about the comprehensive ROI of an attribution solution. The Total Economic Impact™ Study of Bizible is a commissioned study conducted by Forrester Consulting on behalf of Bizible in December 2016. How much value would it really provide?

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New from Forrester: Building a Predictable Lead-To-Revenue System

Vidyard

Forrester Report: Understanding the Performance Levers in Your Lead-to-Revenue System. Forrester suggests that it is, in fact, feasible to accurately predict the outcome of your marketing efforts if you take an analytical approach to understanding the key performance drivers. The post New from Forrester: Building a Predictable Lead-To-Revenue System appeared first on Vidyard.

The ROI of Influencer Marketing

Marketing Action

A Forrester Research report that 85% of B2B decision-makers rely on trusted online communities when researching business technologies. Here’s another example demonstrating how two separate influencers (A and B) impact ROI. In this example, the ROI from Influencer A is much higher than from Influencer B. What does it mean to be an influencer marketing company ? Salesforce).

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Where is ROI Best Applied in the Sales Process?

The ROI Guy

This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago. ROI and financial justification has traditionally been used in later phases, to create the business case for economic-buyer / CFO approval. Quantify the Pain Why Now? Justify the Gain Why You?

21 stats show CMOs leap before they look at ROI

Biznology

With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). Here are 21 stats that show most CMOs leap before they look at ROI. source: Forrester ). source: Forrester). 57% are not basing their marketing budget on any ROI measures. How are CMOs doing?

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Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1

Marketing Action

That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill, Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do. It’s apropos to the start of a new year, the time when business budgets are finalized and dollars allocated based on hard looks at – and hard decisions about – what yields the highest ROI.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Recent studies show that account-based marketing approaches generate a higher ROI. For example: An Alterra Group study shows that 97% of marketers reported that account-based marketing approaches had the highest ROI. ITSMA reports that 85% of marketers who measure ROI describe account-based marketing as delivering the highest returns than any other marketing approach.

Forrester report says content from agnostic industry experts best way to reach B2B buyers

Opentopic

Opentopic blog >> b2bmarketing.net A new Forrester Research report reveals the best way to reach B2B buyers is with content written by unbiased third-party industry experts. Forrester also interviewed eight vendor companies, including. Marketing ROI Cmo marketing roiThe report, “Use Third-Party Content To Attract And Persuade Elusive B2B Buyers,” surveyed in January 210 IT and business decision-makers at companies with 500 or more employees.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. According to Forrester’s “Q3 2013 North American and UK Digital Maturity Online” report (based on an August online survey of 395 marketers), onsite ratings and reviews are rated No. And YouTube in 10th place?

CMOs fail to go beyond brand awareness on LinkedIn

Biznology

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert. Xerox is Focused on Reaching Prospects with their Content – n ot Engaging Prospects using Content.

New Report Confirms Immaturity of Most Marketing Automation Deployments

The Point

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation. cross-sell and up-sell).

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

So it was common for those brands to see a huge surge in traffic for a short burst of time, but after the excitement faded, so did the engagement and ROI. Tap into the beauty of data to boost cross-channel ROI. According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve.

Top 5 Articles of 2015 to Get You Ready for the New Year!

The ROI Guy

Forrester says Yes (at least 1 in 5 at risk)! Death of a B2B Sales Rep Forrester Frugalnomics Frugalnomics Survival Guide Gartner IDC ROI SiriusDecisions TCO TCS Value Marketing Value SellingAs we look forward to a great 2016, what lessons can we learn from the past year? link] 2) End Death by PowerPoint and a 1,000 White Paper Cuts [link] 3) TCO is so 1990s. link].

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Radius Product Innovation Solves Top Marketer Challenge: Proving ROI

Radius

In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. Armed with this information from Radius, marketers can now continuously and immediately optimize their marketing efforts and channels to maximize their ROI. Stay tuned for more announcements!

Press 24

Radius Product Innovation Solves Top Marketer Challenge: Proving ROI

Radius

In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. Armed with this information from Radius, marketers can now continuously and immediately optimize their marketing efforts and channels to maximize their ROI. Stay tuned for more announcements!

Press 24

Value Summit Keynote - The Importance of Getting Value Selling Right

The ROI Guy

Alinean Death of a B2B Sales Rep Financial Justification Forrester Gartner IDC Jim Ninivaggi Pisello ROI SiriusDecisions Value Selling Value Summit VSR Council VSR SummitLast week we were incredibly proud to help launch the Value Summit (#VSRSummit) in Dallas, a first of its kind gathering of over 160 of the best value consultants and sales enablement leads.

A Failure to Communicate Value

The ROI Guy

If you allow your competitors to drive the value conversation they will frame the value to their advantage, as Forrester indicates 3 in 4 deals going to the vendor establishing the buying agenda and value framework (as opposed to 1 in 4 to the vendor winning the “bake-off”). So be provocative. Communicate this all as a visual story for today’s “short attention span” buyer.

Why CMOs Should Align With Their CFOs

ANNUITAS

In Forrester’s Report – B2B CMOs Must Evolve or Move On , 97% of CMOs either agreed or strongly agreed that “marketing must do things it hasn’t done ever before to be successful.” While there are plenty of articles, blogs and speeches given on the need for marketing to demonstrate ROI and drive pipeline and revenue, the reality is that most marketers have never been trained to measure the quantitative value of their marketing or demonstrating the Net Present Value (NPV) of their marketing activities. Let’s be clear, ROI is all about financial outcomes!

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Do the Math to Calculate the ROI of Business Blogs

Blue Focus Marketing

Forrester’s Brian Kardon encourages executives to play with social media, to “experiment” and to not be afraid of testing out new ideas or opportunities. “You In a 2011 HubSpot ROI Study , 69% of businesses surveyed said that blogging attributed to their lead generation success. Marketing Your Blog is Critical to increase ROI. You can always take it down,” according to Kardon.

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Pump Up Your Video Marketing ROI

Content Standard

As marketers begin looking at how to wrangle the complexities of executing a solid video marketing strategy, we’re learning that video marketing ROI can’t be demonstrated by number of views alone: Some of the most useful information from successful video marketing campaigns can only be found by integrating video to your marketing automation platform (MAP).

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Is it really possible to measure social media ROI —and if so, how? Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. Gavin O’Malley reviews research from Forrester on the five stages of social media maturity that corporations typically pass through, starting with the dormant stage (“one in five companies still don’t use any social media.

How most Social Media experts are wrong about LinkedIn

Biznology

Those that have been following me know that I’m against using social media platforms like LinkedIn for brand awareness, as I have combated recent reports coming from Forrester. These sales and marketing executives are losing focus and are taking their eyes off the prize (relationships that turn to closed deals and ROI) as they are focusing solely on reach. Like this post?

Research Proves the Early Bird Catch the Worm?

The ROI Guy

At the same time as Sales reps are being invited later, Forrester reports that engaging earlier provides more advantage than ever. Sources: ToWin Against Increasing Competition, Equip Your Salespeople With A Deeper Understanding Of Your Buyers - Mark Lindwall, Forrester, Jan 2014 On-DemandWebcast: Scary late. And this “do it themselves painting” may not match your solution at all!

Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast

The ROI Guy

Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. According to Forrester, prospects indicate that less than 10% of sales engagements are focused on customer value (down from a paltry 12%). So how well do you deliver the financial justification / ROI business cases that CFOs demand? for the year.

6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. Forrester notes that an astounding 63% of companies decide to re-platform based on “perceived ROI” (otherwise known as hunches), while 54% are motivated by internal company demands (also called wishful thinking).

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. But these metrics aren’t tied in any way to ROI and sales. Overall, U.S.

Are your Sales and Marketing Investments Productive?

The ROI Guy

This new tool takes research of Forrester’s Sales Enablement expert Scott Santucci and is designed to help executives determine how worthwhile their sales and marketing investments are at driving growth. Register at [link] to gain access to this Calculator, and a suite of additional free ROI calculators for Sales, Marketing, Mobility and IT.

Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?

The ROI Guy

E conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. So how well do you deliver the financial business cases / ROI that CFOs demand?

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

A coherent and concise description of bona fide Thought Leadership content is contained within a checklist (shown below) developed by Jeff Ernst, VP of Marketing at Forrester Research, who broadly describes the strategy as “expressing a viewpoint that influences others…” as a means to “generate conversations that build trusting relationships over time.”.

Sales Enablement’s Dirty Big Secret

The ROI Guy

Attending the Forrester Sales Enablement Forum, one research metric was presented that just blew me away. According to Forrester, the average company spends more than $135,000 in sales support costs per year for EACH salesperson. High cost + low yield = Low ROI. ValueStory Sales Enablement Forrester Pisello Alinean Value Selling Sales Tools Provocative SellingWhy Change?

Cost 51

Return on Sales Enablement: The Adoption Challenge

The ROI Guy

Forrester indicates that for each typical sales rep, $130,000 is spent annually on sales enablement, training and support, trying to make each rep smarter, faster and more powerful. Worse, less than 10% of sales reps are identified by buyers as focused on what matters to them most – value and outcomes – with 58% disengaging as a result (Forrester / Qvidian).

Five 2015 B2B Demand Generation and Content Marketing Resolutions

ANNUITAS

Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. In Forrester’s 2013 report B2B CMOs Must Evolve or Move On , 97% of CMOs either strongly agreed or agreed “Marketing must do things it hasn’t done before in order to be successful.” Blog Buyer''s Journey buyer-centric Customer lifetime value Engage-Nurture-Convert Enterprise Demand Generation Study Forrester The best news? Commit to Change-.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. I found three industrial blogs that have produced measurable ROI in terms of lead generation and sales – key performance metrics that resonate with the C-suite. Results: 2.7

How to Measure the ROI of Your Marketing Programs

Modern B2B Marketing

As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”. If revenues increased because the economy improved, can marketers claim their programs delivered better ROI? Methodologies to Measure Marketing Program ROI. Why Measuring Marketing Programs is Hard. Multiple touches.

Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?

The ROI Guy

E conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. YoY decline from 2014. increase compared to 2014. Why Change Now? –