Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t try to embellish features with wordy benefits. Don’t force them to spend extra time or use multiple clicks because of a non-intuitive navigation scheme.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 20, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. A business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 9, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 3, 2010

However, they may not be good at articulating those benefits and features. As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits. CAD drawings – you probably already have an extensive library of CAD drawings. Why not create a downloadable library on your website?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Now add a slideshow of screen shots for those visitors who prefer a more visual experience.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products. Kerry explains this concept very well with a realistic example.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Online Marketing Institute

DECEMBER 1, 2010

Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value. YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. The blog can even extend beyond the conference and be used as a year-round source of information.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 31, 2010

It has many built-in optimization features that are very easy to turn on and off or customize. Thesis theme has very robust built-in SEO features. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Hubspot

APRIL 13, 2015

Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. Houzz provides a quick and easy YouTube tutorial to help you add keywords correctly. Houzz makes this really easy with their “Get Reviews” feature. 4) Engage Users Through “Questions” and “Advice” Features.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Generation 28

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. link] ethan Hi Jay, Thank you for the review. All rights reserved.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

SEPTEMBER 14, 2010

Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown? Of course, *I* have an app for all that.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). B2B Voices ( Trade Youtube Twitter Leads Sales ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Social media and thought leadership: The virtuous circle for B2B marketing , March 11, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

ConvertKit

OCTOBER 13, 2021

In fact, more young people want to be YouTubers than astronauts ! YouTube requires 1,000 subscribers and 4,000 hours of watch time over the past year before you can start bringing in the bucks. But ads aren’t the be-all-end-all of making money on social media. YouTube’s Super Chats. Image via Serein Wu/Youtube.

Youtube 91

Youtube Content Advertising Agencies Work Management 91

Convince & Convert

MAY 27, 2010

I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm! All rights reserved.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Webbiquity

JANUARY 10, 2010

Consolidate your online profiles and social networking presence? Use social media more effectively for research? SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups. Generate word-of-word referrals? PeoplePond. per year.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Just like websites. link] jaybaer It will.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Vidyard

SEPTEMBER 11, 2015

Since boarding the digital bus in 2009, it’s become less old-school journalism and more new-school embedded journalism. Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. I’ve used the YouTube example for this post. My practice.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Oktopost

AUGUST 15, 2022

Let’s take a look at the history of social media. The Top 8, Birth of Facebook, and 140 Characters: 2003-2009. The very same year, surprisingly, LinkedIn launched as a professional networking and job posting site. Over 2008 and 2009, Facebook and Myspace continued to soar, earning millions of unique users across the world.

Social Media 174

Social Media Media Lock-In Budget Programs 174

Hubspot

JUNE 7, 2011

Nowadays, when we talk about social media, we usually mean Twitter and Facebook. Sometimes, we include YouTube, LinkedIn and Foursquare in that category. But we rarely consider the existence of global social networks. In this blog post we cover the biggest networking channels and which countries use them the most.

Social Networks 28

Social Networks Advertising Agencies Mobile Advertising Multi-Channel 28

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Industrial Marketing Today

JULY 1, 2010

Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Vidyard

SEPTEMBER 11, 2015

Since boarding the digital bus in 2009, it’s become less old-school journalism and more new-school embedded journalism. Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. I’ve used the YouTube example for this post.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Since boarding the digital bus in 2009, it’s become less old-school journalism and more new-school embedded journalism. Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. I’ve used the YouTube example for this post.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Hubspot

OCTOBER 17, 2018

Once users upload a video, they can begin to explore all of the core Wistia features, like customizing player colors according to the brand, and adding lead generation tools or clickable links. Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. Embed social media posts.

Resources 98

Resources Lead Ranking Marketing Automation Services Lead Scoring 98

Webbiquity

SEPTEMBER 12, 2011

9 Social Networks Your Business Should Be Using by Likeable Media. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social Media and Online Video.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Buzz Marketing for Technology

JUNE 27, 2008

Business social network LinkedIn. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. However, LinkedIn is less useful to somebody without a deep network. Getting Results Without a Network. It did not require my existing network to get results.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked! Another piece of advice I’d offer you is don’t get too caught up in budget.

Social Media 155

Social Media Media Paid Content Work Management 155

WebMarketCentral

OCTOBER 21, 2009

Social media analytics? Find them all and others here in the first set of the best cool web tools for 2009. Flock Flock is a "social web browser" that integrates email, photos, video and social media sites into a single interface, while simplifying sharing and publishing. Low-cost video production?

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

Vidyard

OCTOBER 19, 2016

On February 14th, 2005, Chad Hurley, Steve Chen, and Jawed Karim, three alumni of PayPal, launched YouTube as a place for people to share their online videos, and search for other people’s videos. In less than a year, YouTube was serving 100 million videos online per day, and was accounting for 60% of all internet traffic.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Webbiquity

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. Facebook Changes and New Features. Facebook Features, pt. Highly creative AND useful!

Stats 100

Stats Facebook Best Practices Privacy Policies 100

KoMarketing Associates

FEBRUARY 29, 2012

A look at some of the top mobile activities for smartphone and feature phone owners in 2011 found that nearly 3 in 4 Americans texted in December, while 3 in 5 used their phone for taking photos and slightly more than 1 in 4 captured video on their mobiles. 200 million plus YouTube views occur on mobile devices per day. Half of U.S.

Internet Marketing 120

Internet Marketing Mobile Marketing Statistics B2B Marketing 120

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40