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Programmatic Advertising Glossary & Brief History

Digilant

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it.

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Video Reward Ads: A Game Changer for Digital Marketing

Digilant

When searching for a recipe or an answer to a random question on Google, consumers are accustomed to skimming over digital display ads. In fact, mobile gaming app downloads increased 45% in 2020 , compared with 35% in 2019. In fact, mobile gaming app downloads increased 45% in 2020 , compared with 35% in 2019.

Ads 52
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Why Flash-Powered Mobile Sites are Bad for SEO

seo.co

As the number of people accessing the Internet from mobile devices continues to increase, finding an alternative to Flash animation and video is essential for every website administrator. Getting Higher Google Rankings With Better Mobile Websites. The Benefits of Using HTML5 Instead of Flash.

SEO 98
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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

Usually monetized through online advertisements, these pieces of work tend to lack value and relevance to readers, as their “core purpose is simply to gain search engine rankings for every conceivable term” ( source ). And, as a result, your website must use a responsive, mobile-friendly display that functions well on any device.

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A Plain English Guide to Real Time Bidding

Hubspot

Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. But even for experienced marketers, this type of programmatic advertising can be a very confusing concept. An impression, which is when an ad is displayed on a user's screen, is the currency used in RTB.

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The Absolute Guide to B2B Advertising on Quora

Oktopost

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. Launched in 2009, Quora has emerged as a viable platform for delving beyond surface-level information and trading in substantive analysis and discussion from actual thought leaders.

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What is Programmatic Digital Advertising?

Digilant

Just a little over five years ago, in 2015, data shows that advertisers spent about $24.48 billion on programmatic digital advertising in the United States. Experts predict that advertisers will spend just under $80 billion on programmatic advertising in 2021. . A brief history of programmatic digital advertising.