Content Marketing Institute

DECEMBER 31, 2018

Bruce Lee case study. Think and Grow Rich case study. In a 2009 study published by Dr. Phillipa Lally in the European Journal of Psychology, 96 people over a 12-week period were analyzed about changing behavior and habits. Let me give you an example … email. Late summer 2009 was critically important.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

B2B Marketing Traction

MARCH 13, 2012

Customer case studies – how do customers use your products and services? For example, if you sell graphic design, explain how great design makes a difference on different media. We have been blogging for our own and our clients’ marketing results since 2009. Contact New Incite today.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

Hubspot

OCTOBER 26, 2017

Siegel (2009). In his engaging book, Dr. Daniel Siegel uses interactive examples and case studies from his clinical practice to teach you how to observe the inner-workings of your mind, allowing you to understand why we think, feel, and act the way we do, and how you can literally rewire your brain. 7) Empathy.

Amazon 74

Amazon Thought Leadership Fulfillment Curation 74

markempa

AUGUST 17, 2007

To help you get started, I’ve put together a simple spreadsheet (with example data). Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Exo B2B

MAY 30, 2019

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). Remember that in 2009, blogs were not necessarily credible. For example, we have been invited to conferences and even been contacted by journalists to discuss B2B marketing.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Vidyard

JANUARY 15, 2020

You can break the interview up into short clips to use on social media, or grab quotes for case studies. For example, if the question is: “How long have you been working at Vidyard?”. It’s from 2009, but her advice still rings true. For example, If you’re interviewing a music producer, shoot in their studio.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 21, 2009

This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. 9 Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant. Only then will you be able to really make a good decision.

Social Media 100

Social Media Planning Work Management Social Marketing 100

SpotMe Blog

JUNE 13, 2023

That’s why we’ve created a list of examples of the top pharmaceutical meeting planning companies we have experience with. This list is based on SpotMe’s own experience working with pharma event management companies in the past and includes examples of the best ones. It is not for commercial purposes.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Vidyard

FEBRUARY 10, 2021

You can break the interview up into short clips to use on social media, or grab quotes for case studies. For example, if the question is: “How long have you been working at Vidyard?”. It’s from 2009, but her advice still rings true. Prompt your interviewee to provide concrete examples or answers.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Hubspot

APRIL 11, 2017

That might be what I love the most about the HubSpot Growth Stack , for example. From a forum of growth-related posts, to a section on growth case studies, to the Growth University , this destination is one of the most comprehensive growth hacking resources available online. But where do you learn this stuff? 2) KISSmetrics.

Marketing Websites 78

Marketing Websites Startups Communities Case Studies 78

Convince & Convert

MAY 5, 2010

link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Writing on the Web

OCTOBER 9, 2011

In Maria Velosa’s 2009 edition of Web Copy that Sells , she suggests 5 questions your copy should answer: What is the problem (pain, predicament)? Specific examples and case studies spell everything out for readers and make your copy come alive. Why hasn’t this problem been solved? What is possible? .”

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. Your content also needs to perform another key function.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. According to a study done by Professor John A. Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Ambal's Amusings

FEBRUARY 4, 2010

The minimum size for a legitimate educationally focused white paper is six pages, and the following structure provides a good example: Page 1 – Executive Summary. He's written hundreds of white papers and case studies for big-name clients like Autodesk, IBM, and Oracle. Page 2 – Introduction/Industry Dynamics.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Industrial Marketing Today

FEBRUARY 7, 2011

I figured these companies would be great examples of marketing with content. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. Example – “…a 154,324-ton- (140,000-metric-ton-) per-day copper concentrator that will incorporate a crushing, grinding, …open-pit mines.”. billion in Q2-2010.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

I figured these companies would be great examples of marketing with content. Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. Example – “…a 154,324-ton- (140,000-metric-ton-) per-day copper concentrator that will incorporate a crushing, grinding, …open-pit mines.”. billion in Q2-2010.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. For example, young people today are less interested in luxury and relaxation and more interested in experiences when they travel: . Airbnb is a prime example of this. The travel industry is booming.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Convince & Convert

MARCH 31, 2011

The most famous example of the “TMI&# mishap was in 2009 by former Ketchum executive James Andrews , who fired off this gem on the way to visit his client FedEx: (Note that Andrews’ Twitter handle of @KeyInfluencer is evidence either of sly, self-referential humor – or astounding douchebaggery).

Training 161

Training Ideal Customer Profiles Twitter Communities 161

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? You can see a working example on my client, Schulte Building Systems’ site. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Chris Koch

APRIL 30, 2010

We can’t simply create an application that links to static website content, for example. An example of this is user groups. I could see techies catching up on technical issues while they have some down time at an airport, for example. B2B mobile marketing case studies. Timeliness.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. How did you pick these examples?

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Hubspot

FEBRUARY 23, 2017

They cited a disastrous site redesign in 2009, after which traffic and users plummeted. A recent example of this was Instagram’s rollout of disappearing messages , which was launched by Snapchat. Publish blog content with a diverse array of examples and case studies from different brands and experts in your industry.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Online Marketing Institute

AUGUST 14, 2011

We do see a lot of ROI case examples come out of companies that have social close to the point of conversion, such as Bazaarvoice or other social commerce companies –but for those that are focused on conversion, it’s harder. Esp with high consideration set products and long sales cycle, it makes it difficult to track.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Contently

MAY 11, 2016

According to Johnson, Neighborhood Sessions is an example of State Farm embracing its role as a content creator. “We He also has his book, Content Warfare , and some impressive case studies to prove it. And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now.

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Update an original pos t that provides more value to your readers (this post is an example) 50.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Bluetext

SEPTEMBER 26, 2019

For example, your ‘why’ might be: . Red, for example, can elicit feelings of warmth, excitement, and intensity. For example, McDonald’s conducted a brand overhaul in 2009 across Europe, trading out their signature red logo, for more of an earthy-green look. However, a company must first realize why they want to rebrand.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. He pointed out that some of their best use cases are also some of the most unconventional. About Actifio.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Convince & Convert

AUGUST 19, 2010

Sound off in the comments, and maybe we’ll put together another post with great examples. clintonbon Love the example you put forth, great post! How are you integrating social media into other programs? "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! Awesome post!!

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Integrated B2B

MAY 8, 2015

1, January–February 2009, pp. For example, they are flexible enough to allow engineers to focus on the technical aspects while designers find interest in the aesthetics. & Garud, R. The Role of Narratives in Sustaining Organizational Innovation, Organization Science, Vol. moment of: ‘This product/service could do xx for us!’.

Creativity 40

Creativity Trigger Marketing Lead Ranking Opinions 40

Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. UNsettling Stratten has a knack for gaps.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. In general, this is a good example of how design is improving the modern white paper. Fast Draft™ | Project Quotes | Case Studies | BLOG | Bio | Contact Us b2bmarketing

Paper 40

Paper Best Practices RSS Landing Pages 40

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Then use a pertinent, real-world example to help your audience quickly grasp your solution's impact. Connect with your customers through a case study. In B2B, this marketing tactic is a case study. By Joe Pulizzi and Newt Barrett. MarketingSherpa.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops!

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Adobe Experience Cloud Blog

JUNE 15, 2009

The webinar will be held this Thursday, June 18, 2009 at 11:00am Pacific/2:00pm Eastern. Can marketing provide case studies, industry-specific interviews and/or thought pieces to support the solution sales is advocating for this prospect? Marketo is an example of one of these solutions but certainly is not the ONLY example.

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

Hubspot

MARCH 9, 2017

6 Tips for Resourcing a Remote Team: Do your research: Dig into the work history of the individual, ask for case studies of their previous roles, and do your due diligence checks before progressing. As a remote employer, it’s imperative to be comfortable with providing space to make mistakes, as any full-time employee deserves.

Paid Search Agency 66

Paid Search Agency Advertising Agencies Ad Agencies Work Management 66