Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

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Convince & Convert

SEPTEMBER 21, 2010

Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. You are indeed the perfect case study. You are indeed the perfect case study. that social media is not just for “kids.&# Bravo, man. Keep at it.

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Convince & Convert

SEPTEMBER 21, 2010

Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. You’re a non-profit hoping to take your social media engagement to the next level?

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Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

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Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. I'd love to write up a case study on you guys when you're ready.

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Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

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Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

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Convince & Convert

SEPTEMBER 8, 2010

By way of example, here’s a search for “Snapple&# on MySpace and Facebook. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. MySpace has 107,000 search results for “snapple&# including dozens or hundreds of member profiles claiming to be various beverage flavors.

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Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Expion just compiled 8 case studies with one of our clients, Applebee's. Historical data seemed more robust as well.

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Convince & Convert

SEPTEMBER 1, 2010

Seems like the same arguement being used against social media. It happens with a lot of communications tactics for more reasons than we can count, but aren’t there enough examples of what’s working to help us define a program and it’s goals. Failure may happen. We must be persistent. Thanks Jay. All rights reserved.

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Convince & Convert

MAY 19, 2010

I think that credibility plays a big role here; testimonials, case studies, ratings and rankings should be in the content mix. I can get people to discover, interact with and share my content all day, but all that proves is that I can push words, provide context and – maybe – that I have some authority. All rights reserved.

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B2B Marketing Zone Posts

DECEMBER 1, 2010

4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM. Should I care?

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Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. There's SOOOO many case studies and results out there to see what's already been done. shining through.

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Convince & Convert

JUNE 8, 2010

link] : RT @kelvin8048 Are You… [link] #socialmedia [link] Hot In Marketing Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C. Your trio of categories and the clear examples are very helpful… this is another keeper, thanks a heap, Jay.

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Convince & Convert

MARCH 9, 2010

I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). I'd love to see a case study on this.

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B2B Marketing Zone Posts

AUGUST 3, 2010

However, Ben & Jerry’s clearly feels otherwise and that their customers prefer contact through social media sites to email in their inbox. Updated B2B Facebook Page Examples with Data - Social Media B2B , July 23, 2010 This short post is to let you know that we updated the 10 Examples of B2B Facebook Pages post.

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Convince & Convert

JULY 9, 2010

I think CoverGirl showed it well w/ your example. I think CoverGirl showed it well w/ your example. I think CoverGirl showed it well w/ your example. The words “transparency and authenticity&# and this great example speak volumes. link] Mari Smith Love it!!! Thanks, Paula!

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Convince & Convert

APRIL 27, 2010

What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. If only companies everywhere could learn from this example.

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Convince & Convert

SEPTEMBER 20, 2010

link] via @jaybaer [link] Ike Pigott Bingo, but I quibble with the “Population of Illinois&# example. I see Twitter for branding working in only the rarest of examples. Great example! Great example! For example: You connect with a media professional via Twitter who does a story about your business.

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Convince & Convert

JUNE 16, 2010

Example: How many customers love iPhone applications? Jay gives outstanding examples of how to discover what’s relevant. As single example: Do you read your own product reviews? There are other examples of quick ways to assess latent need that are even more exciting. They failed to discover how a top-selling $1.00

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