markempa

JUNE 13, 2007

Review 10 - 15 recent sales "wins" and look at what business pains or events were present. " Also, Jill Konrath has some great information on trigger events (geared for sales people) in her book Selling to Big Companies and her blog too. What’s better is that the problem can often be tied to a specific event or events.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MAY 23, 2005

Dont for get your audience wants information that is relevant and meaningful. This presents a great opportunity for those companies who want to be positioned as thought leaders and keep their audience coming back. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JUNE 13, 2005

I was reminded of an experience last fall, when I spoke at MarketingSherpa’s Lead Generation Summit, I watched presentation in which an audience member asked a great question. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What do you suggest?” What do you suggest?”

Lead Generation 120

Lead Generation B2B Sales CRM B2B Thought Leadership 120

Buzz Marketing for Technology

JUNE 27, 2008

Conferences Talent Management Magazines Strategies 2009: Innovation to Impact. February 23rd — 25th, 2009 The Ritz-Carlton, Laguna Niguel, Dana Point, California. In the words of one A-player, "I enjoy being presented with challenges that stretch me." Current Issue. Industry News. Newsletters. Columnists. Departments.

Fulfillment 100

Fulfillment Copyright Knowledge Base Differentiation 100

Convince & Convert

AUGUST 2, 2010

If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. link] Spark Great information from @jaybaer: Everything you ever wanted to know about Facebook. It will change the way you think about Facebook for business.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. Name (required) Mail (will not be published) (required) Website Comment FACEBOOK TWITTER RSS PRIVACY LEGAL Copyright ©2009 GyroHSR.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. link] Tim Salam Very strong presentation.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide?

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This provides the information needed to craft the message (ex. Thanks again for the great information. Perfect timing!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. How to Measure and Present the Effectiveness of Yo.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Ambal's Amusings

OCTOBER 12, 2009

We have invited Joe Pulizzi and Jonathan Kranz the authors of The Content Marketing Playbook to get an insider look into the making of this great and informative eBook. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. Joe Pulizzi is a leading author, speaker and strategist for content marketing.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Thanks for sharing this information! will range from 11% (the relatively mature email marketing), to 34% (social media).

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Anything Goes Marketing

NOVEMBER 15, 2009

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. David Meerman Scott was a fantastic speaker and adding all the golden nugget tweets from his presentation wouldn’t due it justice. The result was better than Eloqua could ever have expected. I have added a few though. Congrats all!

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# practices, blogs and more.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. How to Measure and Present the Effectiveness of Yo. Time to upgrade that aging SAN?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Online Marketing Institute

JANUARY 4, 2011

Place Powerpoint presentations on your blog by posting and then embedding links from Slideshare 18. When speaking or presenting, record it on video and upload it to company YouTube channel. Get the latest information and ideas by creating alerts using Google Alerts on your favourite topics. b2bmarketing socialmedia

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. Engaging earlier requires that sellers have the skills, processes and tools to “earn the right&# to present earlier, and deliver unique value during the dialogue.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. There’s a lot of knee-jerk, half-truth information out there about social media and what it can do. link] Alasdair Munn Good post.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. He doesn't just spew endless bits of information about his product (books, etc.).

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

B2B Marketing Zone Posts

FEBRUARY 2, 2010

I mentioned this in a recent post, Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010 2009 was the year in which Marketing Automation really took off. I humbly submit a few practical ideas to help you become a time-efficient blogger. We got interesting responses. 8,000 Twitter followers.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

The ROI Guy

JANUARY 17, 2011

AT=pb&SP=EC&rID=44424232&rKey=435a40c76fd43920 For more information on Value Selling Tools: Demand-Generation (Marketing) Sales Enablement Posted by Tom Pisello at 12:19 PM Email This BlogThis! How to Measure and Present the Effectiveness of Yo. Predictions for 2011: The End of B2B Sales & Marke.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Buzz Marketing for Technology

OCTOBER 11, 2008

Challenges 2009 : The EDUCAUSE Top Teaching and Learning. Education and eLearning (formal or informal).(Ning, information to facilitate online classes. administrators who have attended presentations that highlight the. Brandon Hall Research Innovations in Learning : This group is for. technology. and collaborative or.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. Very helpuful information.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. It’s an information annuity that can’t be replicated elsewhere. really dig that term so i'll say it again: information annuity.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

FEBRUARY 23, 2010

You have a wonderful ability to drill straight to the fundamentals, presenting them in a way that's clear and logical. I’m constantly referring back to Forrester’s POST methodology when planning campaigns. But your characterisation of a strategy as proactive vs reactive adds another important layer to planning.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

The ROI Guy

OCTOBER 22, 2010

The Harte-Hanks research survey looked currently at how many decision makers were involved at each phase, revealing that the most stakeholders involved early in the purchase cycle, with research and information gathering, at 3.3 How to Measure and Present the Effectiveness of Yo. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Hubspot

AUGUST 26, 2010

To answer that question I created a visual history of Twitter's growth, feeding data from Dharmesh Shah ( developer of TwitterGrader.com ) into OpenHeatMap to produce an animated visualization of the service's growth, along with information on the earliest users for each region. The SXSW explosion. Download the ebook now!

Twitter 28

Twitter Analysis Co-Registration Marketing Budget 28

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? Research: How do people talk about your industry and who are the influencers?

Social Media 155

Social Media Media Paid Content Work Management 155

Buzz Marketing for Technology

JUNE 27, 2008

Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. New Top-Level Domains Expected in 2009.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100