Influencer Marketing: What is it and Why Should You be Doing it?
Onalytica B2B
AUGUST 23, 2017
Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. As Konstanze Alex at Dell says, influencer marketing should be embedded in your ‘business as usual’ “People do not buy goods & services. Why should you be doing it?
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