Industrial Marketing Today

APRIL 22, 2010

Thomas , PhD Assistant Professor of International Business, University of Akron and the Editor-in-Chief, Journal of Transportation Security. For decades, business and management gurus have preached that manufacturers should focus on core competencies and innovate to remain competitive in a global market.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. He is the Founder & President of Tiecas, Inc. –

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100

Planning Product Effectiveness Tips 100

Industrial Marketing Today

JUNE 15, 2010

However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly. We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. He is the Founder & President of Tiecas, Inc. –

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t try to embellish features with wordy benefits. Is Your Industrial Website Still Just a Business Card? He is the Founder & President of Tiecas, Inc. –

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. buy (or rent) business data A 15 point plan on what to look for when sourcing data What techniques could help you take your brand forward? only little!

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Industrial Marketing Today

JULY 23, 2010

According to Jill Whalen, CEO of High Rankings , “The solution is for all business owners to insist on SEO right from the start. While the cost of entry for a small business is going to be higher, investment will pay off many times over later on.” However, they do have a strong influence. Get Engineers Can Sell white paper now.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Content Standard

JANUARY 25, 2018

In 2009, when I began my career managing social media marketing for clients, it was very simple. We encouraged clients to create a social business page, have their appropriate branding and logo correctly displayed, and push content from their RSS feed directly to these newly created social channels. Social Media Evolution.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. If so, you know the frustration.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

You need to rethink your business model first and fast. The first is a diagnostic tool and the second one measures the health of the business. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Learn to differentiate between metrics and key performance indicators (KPI).

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. A recent improvement has made this feature even more valuable – integrating with LinkedIn. That is very cool. Best Story for Last Almost three years ago I married my wife.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. It has many built-in optimization features that are very easy to turn on and off or customize. It also produces a great looking business blog/site with fine typography on the front end. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

What are consequences of this creativity decline to the business world? We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Buzz Marketing for Technology

JUNE 27, 2008

E-Business. Business Continuity. RSS Feeds » LEADERSHIP. Subscription Services » Reprints » Feature. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

markempa

JUNE 13, 2007

Messaging that addresses (in a personalized manner) a specific problem that your prospect is having is more relevant and thus will be more effective than a generic features and benefits message. Review 10 - 15 recent sales "wins" and look at what business pains or events were present. See the above mind map for examples) 2.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MAY 23, 2005

« Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads? MarketingProfs featured an article by Rob Engelman called, Seven Strategies for the New Year.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This is the first year we asked about the role of the corporate Web site.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog.

Paper 40

Paper Best Practices RSS Landing Pages 40

Webbiquity

JANUARY 12, 2011

5 successful marketers reveal their favorite public relations tools by Matt About Business. Marshall Kirkpatrick dives into Google’s expanded blog search capabilities and concludes “The search results in this new search by blog feature look pretty good to me. Google Launches Blog Finder for Any Topic by ReadWriteWeb.

PR 100

PR Tools Tips Blogger 100

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Sounds like it could really help businesses out in the social media realm.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

readwrite

MARCH 8, 2010

Tweeting deals, if your wondering, can be big business. In 2009, Dell made more than $6.5 The “DealStream”, which contains a user’s customized results, can also be read as an RSS feed. million through Twitter deals and CheapTweet probably sent a few of those customers their direction.

Digg 40

Digg RSS Aggregators CAN-SPAM 40

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. RSS subscriptions are up. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives. None of them blog routinely. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Featured Jobs. B2B: Business Media. 2009 Eddie and Ozzie Awards Winners. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. MediaPRO Community. SEARCH FOLIO: Search.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

FEBRUARY 19, 2010

Like RSS for your relationships NutshellMail sends you a highly customizable email digest (from 1 to 24 times per day) of what’s happening in your social media spheres, so you can browse and get up to speed quickly, without having to visit several different destinations or fire up your iPhone’s social apps. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Featured Jobs. B2B: Business Media. 2009 Eddie and Ozzie Awards Winners. Sign up for our news alerts, special offers & feature updates: Your Email Address. Business Development. Featured Group Discussions. MediaPRO Community. SEARCH FOLIO: Search. Search Jobs.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Check out the Strictly Business sections of the Members Library where this story is filed. Are All Leads Created Equal? Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 Test out a set of keywords that reflects the core of your business.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Convince & Convert

JULY 28, 2010

for most business travelers, it’s also incredibly helpful. My business today has assembled an array of expertise and networked with people and businesses so I can offer help in all areas of marketing and advertising. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

SEPTEMBER 21, 2010

What’s the one thing that defines you – and it’s not features and benefits. It is profoundly important for business to realize that social media isn’t a set of tools or “the place to be.&# Sessions start October 5. Go to [link] to save 50% for a limited time. What’s Your One Thing? Volvo = Safety.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

OCTOBER 10, 2012

” The plugins below provide various levels of functionality, customizability, price, popularity and other features. “This is a fully feature-rich plugin that is free of cost. “eShop (free) has most of the features that put it in direct competition with the top three plugins…Yet, it is completely free.”

eCommerce 100

eCommerce Paid Content Best Practices Work Management 100

Industrial Marketing Today

JULY 1, 2010

Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience. He is the Founder & President of Tiecas, Inc. –

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. This can be a problem if a business doesn't have a management tool in place. Hope that helps!

Social Media 155

Social Media Media Paid Content Work Management 155

Buzz Marketing for Technology

JUNE 27, 2008

Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. I have been in business for 30 years and have worked across many markets, in many countries and I have worked the LinkedIn system to get those contacts usable.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

The Effective Marketer

FEBRUARY 16, 2011

You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100