Convince & Convert

MARCH 10, 2013

” Once Oprah gave Twitter her imprimatur, the service crossed the chasm (6 million members before she joined in April, 2009 and 105 million a year later). At that point, Twitter became less about you and more about what’s worthy of attention. Twitter became (and still is) the headline news of the modern age.

Twitter 167

Twitter Digg RSS Television marketing 167

Scoop.it

JUNE 6, 2019

This “I-want-it-now” attitude has carried on even into the digital marketing world. Think of it, SEOs who still stick solely to techniques they used in 2009 would be obsolete now. The world is filled with lots of products and services from salespeople promising quick wins on a particular task in a short time. Don’t be that person.

Curation 89

Curation Marketing Automation Services Content SMS 89

markempa

MARCH 25, 2012

In late 2009, ECI implemented a new marketing automation program. Alignment is an attitude, not a signature. If not, then you’re probably not as aligned as you think. Michelle Mogelson Levy, Associate Vice President of Marketing Programs, ECI Telecom , learned this the hard way. Looked great on paper. But she was mistaken.

Lead Ranking 120

Lead Ranking Top of Funnel Marketing Qualified Leads Marketing Automation Services 120

Exo B2B

MAY 30, 2019

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). Remember that in 2009, blogs were not necessarily credible. In addition to that, I think we had an attitude of our own. You had to dare.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

B2B Marketing Directions

SEPTEMBER 24, 2017

Martin provides several interesting insights regarding the attitudes and behaviors of business buyers, and argues that B2B buying groups don't really operate the way we've come to believe. Specifically, B2B buying is all about minimizing fear by eliminating risk." ( The BuyerSphere Project , 2009). Why Didn't They Buy?

Buy 53

Buy Research B2B Sales Vendors 53

Customer Experience Matrix

MARCH 10, 2009

I spent yesterday at an analyst conference for SAS , being briefed on the company’s plans for 2009. The underlying attitude seemed to be that their solutions are good enough to win on their merits, and ultimately that’s what matters. The presentations are considered confidential, so I can’t go into details.

Conference 120

Conference Work Management Analysis Sample 120

DivvyHQ

OCTOBER 3, 2018

The 2009 edition was widely acclaimed by content strategists everywhere. When creating a strategy, content marketing leaders must account for competitive realities and existing attitudes. It blows all other books on culture right out of the water.”. Adam Grant, New York Times bestselling author.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

Vision Edge Marketing

APRIL 11, 2012

billion in 2009. Public relations is about attempting to favorably influence the impressions and attitudes of a target audience primarily through endorsements (published articles, reports, reviews, etc) by trusted, credible, objective third parties. Therefore, just like any other effort, a singular strike may not be enough.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Vision Edge Marketing

FEBRUARY 29, 2012

billion in 2009. Public relations is about attempting to favorably influence the impressions and attitudes of a target audience primarily through endorsements (published articles, reports, reviews, etc) by trusted, credible, objective third parties. Therefore, just like any other effort, a singular strike may not be enough.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

markempa

JUNE 7, 2005

DeLegges interview with Carl Howe comes to the same conclusion, “As more companies begin to see marketing as a quantitative business tool as opposed to a black art,” observed Howe, “ attitudes towards marketing will improve and marketing spending will increase.”

Lead Generation 120

Lead Generation Budget Programs Marketing Budget Lead Scoring 120

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said. What do your C-Level Execs want from Marketing?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Customer Experience Matrix

FEBRUARY 12, 2009

The public forum itself certainly shows a healthy attitude by Infusionsoft towards its own customers. Note: in July 2009, Infusionsoft dropped its implementation fees. The company also has excellent online documentation and an active user forum for questions and answers.) Other prices were unchanged.]

Pricing 120

Pricing Price Impressions Marketing Management 120

MLT Creative

MARCH 1, 2011

San Francisco, CA: Learn to turn customer touchpoint data into insight using search terms, ad response, web behavior, social media attitude and more. Atlanta, GA: Guest speaker, Russ Umphenour, joined FOCUS Brands as CEO in 2009. March 13-18, eMetrics Marketing Optimization Summit. March 14-17, Strategic Internal Communications.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

Online Marketing Institute

JUNE 30, 2009

I truly enjoy Dans particular (and proper) attitude toward writing. Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. A: Being a Marcom geek, I love Dan Santows blog, Word Wise. They know what to do.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MARCH 9, 2017

It’s impossible to know an individual’s inner struggles, habits, or attitudes from one solitary meeting. A McKinsey & Company study from 2009 championed non-financial incentives, and other research suggested that only 13% feel the prospect of a bonus motivated harder working. In a nutshell, it’s difficult to find the right people.

Paid Search Agency 66

Paid Search Agency Advertising Agencies Ad Agencies Work Management 66

Hubspot

NOVEMBER 5, 2015

And w ith the devastating outcomes of natural disasters like Hurricane Katrina, Typhoon Haiyan, and the 2010 Haiti Earthquake being broadcast all over the internet, it seems logical that uncertain environments have altered people's attitudes towards prepping in recent years, pushing more and more people to join in the movement.

Television marketing 28

Television marketing Education Training Class 28

Hubspot

APRIL 17, 2013

The campaign started in 2009, and by 2012, tourist traffic at Iceland''s Keflavik International Airport broke records, with 2.4 Luckily, Takk Takk compiled their social media tips and execution from the campaign in a slideshow that is absolutely worth a view; my favorite takeaway was “Treat normal people like celebrities.”. The results?

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Convince & Convert

SEPTEMBER 21, 2010

January 27, 2009 Posted by John Furrier in Technology. link to the rest of his article: [link] Posted by Elise Daniel April 29, 2009 at 2:57 pm Posted in Best Practices [.] Adverthinker » links for 2009-05-01 [.] You may BE a winner; Survey says… [link] MoJo DoJo » Social Media: Things to know before diving in [.]

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For marketers, the news is good overall.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Hubspot

APRIL 3, 2013

Sometimes, it's good to embrace the negative -- whether it's shutting out audiences, casting a villain, or even just a less than cheerful attitude. For a great example of using multiple villains in your marketing, just check out Career Builder's 2009 Super Bowl commercial, brought to my attention via Graeme Newell and 602 Communications.

Sales Management 28

Sales Management Banner Ads Paid Search Agency Banners 28

Convince & Convert

APRIL 13, 2010

She has led a life that demonstrates the importance of a positive attitude, the need to laugh at yourself and the world around you, and the fact that the most happy people are the most compassionate people. No matter what, you are the one who makes this ride enjoyable or miserable. Yep, I said it…The Dog Whisperer. All rights reserved.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Customer Experience Matrix

NOVEMBER 8, 2013

Gainsight was founded in 2009 and started taking paying customers in 2012. As this danger becomes clearer, Gainsight and other companies will need to either become general-purpose CDPs themselves or become applications that plug into a CDP built by someone else.

Enterprise Management 120

Enterprise Management Marketing Management Ideal Customer Profiles Marketing Automation Services 120

B2B Marketing Directions

JULY 14, 2019

In a landmark study of more than 3,000 B2B buyers conducted in 2009 by Enquiro , survey respondents estimated that 50% of their budget was spent on "Repeat" purchases - low-risk purchases that are made frequently and involve familiar products or services.

Buy 49

Buy Marketing Management Research Buying Cycle 49

Hubspot

JULY 8, 2015

So, could it be that shifting cultural and political attitudes put a greater emphasis on work, thus shifting the conversation from balancing work with leisure to balancing work with, well, everything else? The American dream is that every man must be free to become whatever God intends he should become.". they continued. Make More Money.”.

Work Management 28

Work Management Personalization Ethics Lead Ranking 28

Hubspot

SEPTEMBER 28, 2017

To explain what attention residue is and how it impacts us, Newport references a 2009 paper titled Why Is It So Hard to Do My Work?” And since I felt more grounded in my day-to-day, my leadership style started to reflect this attitude. In many situations, this isn't an inherently bad attitude to have. But there's a downside.

Lock-In 78

Lock-In Work Management Thought Leadership Startups 78

ClearVoice

MAY 14, 2019

The answer is “yes” with the right support and attitude. Tom Mangan , who lives with his wife in Winston-Salem, NC , left the newspaper industry in summer 2009 after a decade at the San Jose Mercury News. Can lifelong newsroom journalists succeed as freelancers? Transitioning can be easier than you think.

CMS Development 94

CMS Development Ad Building Business Industry CMS 94

Online Marketing Institute

JULY 31, 2009

Its probably more of an attitude thing where thinking and acting more like a sales rep would serve all marketers in their desire to "feel the love" from the sales. The PR, MARCOM, product mgmt background is great for program development and execution, but does not necessarily prepare them on HOW to align with sales and customers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

SEPTEMBER 12, 2011

Her list of tactics begins with Assets, Branding and Compelling messages and continues all the way through Word of mouth, eXcellence, adopting a Yes attitude, and demonstrating Zeal in your social media activities and relationship building. Social Media Tools. 10 Steps to Finding the Influencers in Your Market by Junta42. ** 5 STARS.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

AUGUST 4, 2010

Unfortunately many have a DIY attitude towards it. " (via @jaybaer … [link] Are Morch RT @jaybaer: You're Pissed Off at the Wrong Guy [link] [link] Are Morch RT @jaybaer: You're Pissed Off at the Wrong Guy [link] [link] Kara Chisum Social Media is still relatively young. They have no idea how fast and how far it can reach.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

APRIL 27, 2010

Great story, Jay, thanks for sharing it and giving Randy his due. Who knows, maybe some of us win the airline crew lottery and have Randy on board od a future flight to make it memorable. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Biznology

JULY 16, 2019

McNamee served as Zuckerberg’s mentor from 2006-to-2009, starting shortly after young Zuck dropped out of Harvard where Facebook began by facilitating the ability to find dates for frat boys at elite universities. According to McNamee, the empire is under the control of just two people Sheryl Sandberg and Mark Zuckerberg. The Virtuous We.

Ethics 123

Ethics Facebook Paid Search Agency Social Networks 123

Biznology

JUNE 17, 2015

Understanding and adapting to their distinct attitudes and behavior is essential, however. Recently I led a panel discussion at my college reunion (Colby) on how our values and attitudes have changed over the years, with special focus on this distinctive Generation Y segment (i.e.

Advertising Agencies 80

Advertising Agencies Advertisements Advertising Paid Search Agency 80