markempa

MAY 13, 2007

If marketing is a profitable activity, it still doesnt mean that what it is communicating to the universe of buyers is building the business. For example, most CEOs feel that they arent getting enough activity at the top of the sales funnel. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

ViewPoint

SEPTEMBER 27, 2012

Marketing Sales Alignment: The Benefits of a More Active Role for Marketing. Dave talks about the cost savings and efficiencies to be gained from marketing’s more active role: “It’s crazy for a sales rep to spend time nurturing and keeping in touch with 25, 50, 75, or 100 people when marketing can do that much more efficiently.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. He’s given me excellent Word of Mouth references.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

WebMarketCentral

NOVEMBER 23, 2009

DandyID Another service that allows individuals to collect all of their social media profiles in one place, verify their identity, and track activity on those profiles. Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

markempa

MAY 16, 2006

« Why CEOs Must Be Actively Involved in Lead Generation | Main | Book Cover and Advanced Praise for Lead Generation for the Complex Sale » Podcast: The Innovative Marketer Steve Gershik of the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation.

Lead Generation 120

Lead Generation B2B Marketing Generation B2B Thought Leadership 120

markempa

MAY 21, 2007

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns. Dig your well before you’re thirsty.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

SEPTEMBER 29, 2006

So it is not surprising that more organizations are now outsourcing their teleprospecting activities to companies like InTouch. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Creating a teleprospecting or lead management team, as an internal unit is easier said than done.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

JANUARY 3, 2006

Wow, I havent posted here in a month but I promise you will see a lot more activity soon. Wow, I havent posted here in a month but I promise you will see a lot more activity soon. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 In the meantime, I wanted to give you an update.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

SEPTEMBER 15, 2005

« Lead Generation via white papers and webinars | Main | Better Sales and Marketing Integration » Combine Your Cold Calling Efforts With Email Marketing Targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

OCTOBER 19, 2006

from cadenceblog One of my main responsibilities in the past few years was to increase marketing activities. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Read More] Tracked on October 20, 2006 at 06:34 PM » Who is responsible for lead generation - Marketing or Sales?

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

Online Marketing Institute

AUGUST 14, 2011

View Comments patrickdh Look forward to reading it – more than ROI – a holistic view as to where you should be taking social media activities – is fundamental. You can leave a response , or trackback from your own site. The compass idea illustrates this clearly. Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

markempa

DECEMBER 21, 2006

It seems they would rather spend their budgets on things that drive activity (which is often wasted) over results measurement. It seems they would rather spend their budgets on things that drive activity (which is often wasted) over results measurement.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

MAY 18, 2007

Integrate sales and marketing activity by using the same database or CRM system. Share effectiveness measurements from recent lead generation activities. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Then be understood.” Close-the-loop on each sales lead being generated.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JANUARY 4, 2006

Return on investment measurement difficulty: Direct return from lead generation activity takes time to surface. Return on investment measurement difficulty: Direct return from lead generation activity takes time to surface. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

NOVEMBER 14, 2005

In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace. In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

MAY 23, 2005

Seven Strategies for the New Year Here are a few strategies that I would ad: Develop a lead generation calendar - map out your activities and then really follow it! No matter how busy you are make time to do lead generation activities. No matter how busy you are make time to do lead generation activities.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

JULY 7, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Further follow-up? Leads for nurturing.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. &# The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. All rights reserved.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

markempa

MAY 23, 2005

Most CEOs agree that they aren’t getting enough activity at the top of the sales funnel. Most CEOs agree that they aren’t getting enough activity at the top of the sales funnel. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What CEOs really yearn to know is this.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Convince & Convert

MAY 13, 2010

Activate your fans, don’t just collect them like baseball cards. RT @jaybaer: 18 Social Media Quotes My Wife is Sick of Hearing Me Say [link] [link] Trevor Young "Activate your fans, don’t just collect them like baseball cards." link] Paul Tagell "Activate your fans, don’t just collect them like baseball cards.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

FEBRUARY 24, 2010

Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it. Discover Opportunities If you’re actively listening, you’ll find natural opportunities to market your company contextually. You’ll probably never need your social media crisis plan. All rights reserved.

Conference 115

Conference Organization Paid Search Agency PR 115

markempa

MAY 28, 2005

My experience is that most companies celebrate the quantity of appointment activity but the revenue results from the appointments are seldom measured. My experience is that most companies celebrate the quantity of appointment activity but the revenue results from the appointments are seldom measured. I doubt it. If that happened here.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Convince & Convert

FEBRUARY 10, 2010

Seems to me the better bet would be to get people to tell you if they are Facebook/Twitter users and if they want to hear from you there, rather than using a tool like this to essentially spy on people to see where they're active and then message them. link] Michael A. All rights reserved.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? It can be word-of-mouth delivered or enhanced by the network effects of the Internet. B2B Lead Generation Benchmark Study 2009. Velocity's The B2B Content Marketing Workbook.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Hubspot

APRIL 18, 2019

They just had to get the word out. The service hit its million users milestone by April 2009 , doubled to two million only five months later, and to three million just two months after that. Growth Strategy: Word-of-Mouth. From just 8,000 users at launch in 2013, Slack hit one million daily active users in late 2015.

Word of Mouth 98

Word of Mouth Paid Search Agency Companies Viral Marketing 98

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

JANUARY 7, 2014

4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman. The B2B Technology Marketing Community is a highly engaged group of tech-focused marketers who love Q&A and actively participate in group discussions. Created: April 1, 2009. Created: June 20, 2009.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Convince & Convert

FEBRUARY 5, 2010

What a great, active fan base ! Thought about putting the search box on your head, allowing users to search your brain!? link] Social Business Bank Option 1. No question! link] Warren Fick Wow. Let me add my couple cents: if you like your photo (I do, too) I think you should avoid #3. It makes your head look confined. All rights reserved.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Hubspot

OCTOBER 6, 2014

You might notice how many of these "new" words are actually just appropriated, meaning they are pre-existing words that are combined or given entirely new meanings. For example, "social network" became a word in the Oxford English Dictionary back in 1973, referring to the physical activity of networking in a social atmosphere.

Word of Mouth 28

Word of Mouth Ad Exchange Press Television marketing 28

Hubspot

APRIL 13, 2015

Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. The best sales leads have always come from word-of-mouth referrals. It’s not necessary to be active in all social networks; just the networks that are most effective for your industry. The Bottom Line.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Generation 28

Convince & Convert

MAY 27, 2010

Flowtown Just Keeps on Getting Better Flowtown , the uber-awesome social anthropology tool that allows you to enter customers’ email addresses, and find out where they’re active on the social Web, has rolled out an amazing new integration with Wufo0 – the easy-to-use online form builder. Someone should buy Flowtown, pronto.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Adobe Experience Cloud Blog

MARCH 25, 2010

Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. This is the function that prospects into accounts where there is no active or pre-existing interest. Lead nurturing. Sales development / prospecting.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

Convince & Convert

MARCH 25, 2010

But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development. All rights reserved.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117