Engagio

JANUARY 27, 2021

Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. In many ways, it feels like what happened with marketing automation back in 2009 where there started to be a handful of players with complete solutions. How he got here. Needless to say, he has some serious street cred in B2B tech.).

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Launch Marketing

NOVEMBER 6, 2019

In this blog post, we’ll take a look at three B2B marketing campaigns that did gain some traction in the media and dissect exactly what made them so noteworthy, so you can incorporate similar tactics into your own marketing. Browse the rest of the Launch Marketing blogs for other fundamental insights into B2B marketing campaigns.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

Customer Experience Matrix

NOVEMBER 19, 2010

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. My records suggest that the headcount at the start of the 2009 was around 35, so the average headcount for that year was about 52.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Outgrow

FEBRUARY 28, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help.

Statistics 52

Statistics Outgrow Resource Management Stats 52

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Convince & Convert

SEPTEMBER 20, 2010

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. Esteban Kolsky´s last blog. Esteban Kolsky´s last blog. Esteban Kolsky´s last blog. Focus on How, Not What I draw two conclusions from this data.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 10, 2013

” Once Oprah gave Twitter her imprimatur, the service crossed the chasm (6 million members before she joined in April, 2009 and 105 million a year later). As they write on their blog : A Twitter community is just like your workplace or your neighborhood: it’s made of real people. Twitter as a Ratings Service.

Twitter 167

Twitter Digg RSS Television marketing 167

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Vision Edge Marketing

APRIL 11, 2012

These social media are comprised primarily of Internet-based tools for sharing and discussing information such as viral videos, blogs, online reviews, etc. billion in 2009. to help the company build its business. Therefore, just like any other effort, a singular strike may not be enough.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Vision Edge Marketing

FEBRUARY 29, 2012

These social media are comprised primarily of Internet-based tools for sharing and discussing information such as viral videos, blogs, online reviews, etc. billion in 2009. to help the. company build its business. Therefore, just like any other effort, a singular strike may not be enough.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. There’s certainly a methodology for attracting blog readership. Between bit.ly

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 7, 2010

The word-for-word reprinting of Hsieh’s emails to employees regarding the Amazon acquisition are also priceless. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] [link] Loren Sanders RT @CharlieCurve: I like @jaybaer's balanced review of @Zappos new book Delivering Happiness.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Customer Experience Matrix

MARCH 8, 2011

In many ways, this investment strikes me as more significant than last year’s acquisitions of Unica by IBM and of Aprimo by Teradata , which were widely touted as “validating” the concept marketing automation and involved vastly more money ($1 billion combined). But if Salesforce.com likes what it sees, who knows where that will lead?

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Online Marketing Institute

NOVEMBER 8, 2010

Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report&# from internet marketing firm Hubspot. However, B2C marketers are more engaged in every other type of social media tracked by the survey.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 11, 2011

The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. Yet we’re not writing blog posts about Nielsen being an abomination. Number of Nielsen households among them? That’s not math, that’s folly. How about Compete.com or Quantcast.com ?

Social Media 161

Social Media Database Marketing Television marketing CRM 161

Marketing Insider Group

OCTOBER 21, 2015

There will be more acquisitions. This article originally appeared on the NewsCred Blog. According to MarketingMag and PQ Media, “the fastest-growing content marketing category in 2014 was ‘digital-only channels,’ which jumped 27.7%, driven by rapidly growing channels such as branded mobile content and apps, which soared 61.5%

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Ambal's Amusings

JANUARY 21, 2010

Blog Marketing Interactions Twitter Ardath421. Blog B2BContentMarketing Twitter SeamusWalsh. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Tom Pick's blog Webbiquity.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Tony Zambito

APRIL 12, 2010

.  The most impactful I believe has been the work of David Armano who is currently with Edelman Digital and also author of the popular blog Logic + Emotions.    Both David and Jeffrey offered provocative yet innovative thinking in 2009 on Social Business Design that still reverberates with me today. 

Buyer Personas 100

Buyer Personas Business Social Media Lead Ranking 100

Convince & Convert

SEPTEMBER 7, 2010

Based on consistency of product, suitability of packaging, and convenience of location, Stratten shifted his daily coffee habit – to the tune of perhaps $30,000 in lifetime value, underscoring the ultimate importance of every customer acquisition or defection. (I Who is going to post a blog review of YOUR new book (raising hand now).

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hubspot

APRIL 27, 2010

According HubSpot's The State of Inbound Marketing 2010 report, the majority of the 231 businesses surveyed said they planned to increase their 2010 inbound marketing budgets from 2009 levels. Specifically, social media, blogs, and organic search engine optimization are of greatest importance. Why Spending has Increased.

Marketing Budget Creation 28

Marketing Budget Creation Inbound Marketing Customer Surveys Planning 28

Bluetext

SEPTEMBER 26, 2019

We recently went through a merger or acquisition and we need to hone in under one cohesive brand identity. For example, McDonald’s conducted a brand overhaul in 2009 across Europe, trading out their signature red logo, for more of an earthy-green look. Our brand doesn’t create a memorable impression on our target audience. .

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

Hubspot

AUGUST 19, 2013

In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. Sadly, I can’t link to the post because the Click Equations blog now redirects to Acquisio.) In 2009, a Quality Score of 7 (out of 10) was average. Let’s take a look. compared to 22.2%.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click PPC 28

LEADership

JULY 7, 2015

It could have been much simpler for Doucette when he joined in late 2009 to make the newspaper’s 150 year-old legacy, awareness and brand equity the focus of marketing strategy. Let’s discuss on my blog. That is exactly what they did. . Are you running the risk of assumption-based decision making? Leave me a comment.

CMO 40

CMO Top of Funnel Marketing Budget Work Management 40

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said. What do your C-Level Execs want from Marketing?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Ambal's Amusings

OCTOBER 15, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. via Beth Harte).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

MARCH 13, 2011

“Until we can demonstrate that automation actually gives a reduced cost of customer acquisition,&# Ramos says, businesses may be reluctant to spend money on such services. Powered by Salesforce CRM Other Sponsors Salesforce CRM Application The Leader in CRM Solutions,platform as a service, andcloud computing. b2bmarketing

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Ambal's Amusings

SEPTEMBER 17, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. MarketingSherpa.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Hubspot

APRIL 1, 2016

An additional $5 million in funding was raised in 2007, which was followed by $12 million in May 2008, and $16 million in late 2009. Later that year HubSpot announced its acquisition of oneforty. The company grew from $255,000 in revenues the first year the software was released to $15.6 million in 2010.

Training 28

Training Wikipedia Creativity Marketing Automation Services 28

Online Marketing Institute

NOVEMBER 28, 2012

2009 Eddie and Ozzie Awards Winners. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Post Comment / Discuss This Blog - Info/Rules. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Digital Magazines. -->.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

JUNE 4, 2013

You want to get your videos found and shared on YouTube and Vimeo, your presentations on SlideShare, your content on relevant sites and guest blogs, etc. By focusing more on content promotion and branding, your SEO will create additional acquisition channels. Magazine’s list of fastest growing privately held companies from 2009-2012.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Adobe Experience Cloud Blog

MARCH 25, 2010

Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. Any revenue-focused executive who can’t reliably deliver on his or her revenue commitments will soon be out of a job. Benefits of the New Revenue Engine.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

AUGUST 5, 2014

My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. Read every blog article, watched every webinar. The COO found out I could write and slowly had me take on copywriting, then blogging, then learning our CMS, and so on.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28