The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. Some of these simple gestures go a long way towards helping you land the job.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JUNE 13, 2009

The free offer has at least picked my interest so you could say that the strategy is working… for now. This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. Does free stuff appeal to you?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) I’m not saying that you shouldn’t use it but I am simply cautioning you to use it as part of your overall strategy. Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

FEBRUARY 12, 2009

Simply press CTRL+SHIFT+K. Instead of clicking on the “new” icon at the top, just press CTRL+N to create a new email message. This entry was posted on Thursday, February 12th, 2009 at 11:12 pm and is filed under Communication , productivity. Create tasks quickly: on the phone with the boss and he assigns a new project to you?

Planning 100

Planning Product Effectiveness Tips 100

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Copyright © 2010 Tiecas, Inc. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) Copyright © 2010 Tiecas, Inc.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JUNE 15, 2010

Copyright © 2010 Tiecas, Inc. I am referring to updating, maintaining and sometimes marketing their industrial websites. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. There is no doubt that content curation is here to stay.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is our second joint endeavor on this topic. Posted in Uncategorized.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3. Jeremy 2010 December 2 at 6:32 am Hey Jeff, I saw your post on Twitter about this article. Reply Emmelyn Wang 2010 December 2 at 7:47 am Fantastic post. Reply Debbie Hemley 2010 December 2 at 11:52 am Nice list!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

APRIL 15, 2010

is Crucial to your Content Marketing Strategy Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) You don’t need a big editorial staff to produce good content! link] [link] Six Cent Press Inc RT @EricBuchegger: Good insights on content marketin.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. In 2010 you’ll start to hear about marketing methods. predictions. Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

JULY 7, 2010

Warner Brothers seems to think that is a dumb trend and is headed in the opposite direction. It’s almost as if they noticed that Blockbuster lost $435 million in the fourth quarter of 2009 and thought: maybe we shouldn’t hurt the people who distribute our product. Free Download: 2010 Online Marketing Blueprint.

Content 28

Content Distribution Opt-out Opt-in 28

The ROI Guy

NOVEMBER 29, 2010

Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets. These five buyer trends will truly define the next decade in marketing, creating a roadmap for additional content marketing investments.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Online Marketing Institute

NOVEMBER 28, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! 2009 Eddie and Ozzie Awards Winners. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. FOLIO: Publishing Technology The Latest on Trends, Issues & Products (2x Monthly). Press Conference.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! 2009 Eddie and Ozzie Awards Winners. Raman Kia, Executive Director, Digital Strategy, Condé Nast Media Grou p. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.”

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Latest Research. Let the Good Times Roll?

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Optinmonster

DECEMBER 11, 2019

Though Mark Zuckerberg has gotten a lot of bad press over the last couple of years, there’s no denying that he built the (overall) best social media platform for business currently available. Within two months of Instagram’s launch in 2010, it had over a million users. Sorry MySpace, you didn’t make the cut.

Social Media 96

Social Media Paid Content Media Business 96

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Industrial Marketing Today

JULY 1, 2010

2 comments… read them below or add one } Bruce Rasmussen July 2, 2010 at 4:59 am The importance of the sales experience is reinforced by the Integrated Sales Executive Council. You cant solve customers problems Achinta Mitra July 2, 2010 at 9:53 am Bruce, Thanks for stopping by and leaving your thoughtful comment.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. 8220;You must have a strategy before you begin social media,&# I say at my talks.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

APRIL 8, 2010

Many people leave their laptops at home on 1-2 day trips already and just bring BlackBerries or iPhones (especially the tradeshow crowd unless you are a member of the press or blogosphere, and unless you have to give a presentation). For a week-long trip, it might be the laptop. Im Jay Baer.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Online Marketing Institute

NOVEMBER 4, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

JANUARY 4, 2011

By Sean Donahue , Editor, More Posts If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors. How did they enforce that rule?

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Paul Gillin

AUGUST 9, 2012

A 2009 study by Sysomos reported that 85% of Twitter users post less than one update per day, 21% have never posted anything and only 5% of Twitter users produce 75% of the content [3]. Journalists monitor trending hash tags to detect stories bubbling up through social media. In fact, most Twitter members use the service very little.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. Sample image from 2009 blogger quotes project 7. The more you understand your industry, trending topics and audience, the less you even need the data to be successful.

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

NOVEMBER 1, 2010

in: Marketing and Strategy Innovation) The Essential Skill Set for Modern B2B Marketers (in: Marketing and Strategy Innovation) 5 B2B Marketing Infographics You Can’t Go Without (in: Marketing and Strategy Innovation) What Made the Digital Marketing World-Go-Round? One of the best sources of information is industry statistics.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

FEBRUARY 7, 2012

But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009. •

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Chris Koch

NOVEMBER 20, 2009

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. Your competitors are adopting social in their marketing strategies, so if you don’t do it, they will. The trade press is dying. You can download an abbreviated summary here. ).

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Copyright © 2010 Tiecas, Inc.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

The ROI Guy

SEPTEMBER 10, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. in 2010, essentially flat in 2010.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147