Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

JULY 24, 2008

Our Client Productions. By leelefever on June 10, 2008 - 9:20am. Submitted by Victor (not verified) on June 11, 2008 - 8:34am. lightweight Submitted by EmbeddedLibrarian (not verified) on June 11, 2008 - 9:33am. not verified) on June 11, 2008 - 9:53am. Kindle Submitted by leelefever on June 11, 2008 - 11:48am.

Ning 100

Ning Tools Wiki RSS 100

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. In 2008, revenues were up to $16.6 You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Buzz Marketing for Technology

OCTOBER 5, 2008

…education, technology, productivity. SHP Conference 2008. Published by Doug Belshaw on 4 October 2008 in thesis. If youre new here, you may want to sign up for email updates or subscribe to the RSS feed for all my posts. Productivity. Productivity. Latest Posts RSS. Get in touch! References.

RSS 100

RSS Web 2.0 Wiki Skype 100

Industrial Marketing Today

APRIL 22, 2010

Because it is the mega-distributors that dictate terms and reduce the value of the manufacture’s innovations into commodity products. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. That business model works for a while but in the long-term, it fails badly. All Rights Reserved.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Buzz Marketing for Technology

JUNE 27, 2008

HTML-Tags: Subscribe. Supernova 2008 - Interview with Umair Haque. April 2008. March 2008. February 2008. January 2008. Election 2008. Entries RSS. Comments RSS. Name (required). E-Mail (Required, not published ). Want an image to appear near your comment? Go to gravatar.com. Dave Winer.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JULY 24, 2008

April 2008. March 2008. February 2008. January 2008. It can either be pushed to you (RSS and email for example), or you can set out looking for it yourself (on Google, for example). Syndic8 and RSS Feeds have just about every feed you could imagine. Subscribe now to the full RSS feed. Memes (10).

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Buzz Marketing for Technology

JUNE 27, 2008

Thursday, June 05, 2008. As part of this I was asked to review our product strategy and get to know the eLearning space better. ▼ 2008. (38). Google Developer Day 2008 (Sydney). Styling tag widths. Code Camp Oz 2008. Code Camp Oz 2008. Interesting Links 2008-02-05. 2008 has arrived!

Work Management 100

Work Management Enterprise Management Marketing Management Web 2.0 100

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. You can get more ideas from my earlier post, “7 Strategies for Using Content to Market Industrial Products.&# Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 18, 2010

Leave a Comment Previous post: 7 Strategies for Using Content to Market Industrial Products Next post: How to Use a B2B Blog to Win Customers and Influence Prospects FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Buzz Marketing for Technology

JUNE 27, 2008

March 14th, 2008. The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

WebMarketCentral

MAY 18, 2009

A high number of RSS subscribers is going to be your best Google indicator." Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content. Another tool well worth checking out though not on Mitch's list is the "freemium" version of Techrigy SM2.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Buzz Marketing for Technology

JUNE 27, 2008

Productivity. Home / Productivity / Fear of Interruption. June 18, 2008 · Print This Article. Written by Mark Shead · Filed Under Productivity Tagged: interruption. -->. makrant on June 18th, 2008 11:20 am. Dirceu Pereira Tiegs on June 21st, 2008 10:58 pm. Productivity.

Work Management 100

Work Management Copyright Marketing Management RSS 100

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, I expect Alterian to extend the product to monitor and manage individual relationships, thereby integrating social media with other aspects of customer management.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Buzz Marketing for Technology

SEPTEMBER 30, 2008

May 19, 2008. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. Comment by Julius on May 19, 2008 @ 7:16 am. Penn on May 19, 2008 @ 7:23 am. Comment by Steve Woodruff on May 19, 2008 @ 7:23 am. chrisbrogan.com. Newsletters. Many good points here, Chris.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Industrial Marketing Today

JUNE 12, 2010

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). This was second only to downloading product data sheets. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies. All Rights Reserved.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sounds simple, right? All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Buzz Marketing for Technology

JULY 28, 2008

July 27, 2008 at 9:05 pm. · » Meryn Stol wrote @ July 28th, 2008 at 7:58 am Thanks! via RSS: Via email: Search. Product Management. Product Management. April 2008. March 2008. February 2008. January 2008. January 2008. Contributors |. Contact us. Your comment.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Buzz Marketing for Technology

JUNE 27, 2008

Search BMJ blog: You dont need to be signed in to read BMJ Group Blogs, but you can register here to receive updates about other BMJ Group products and services via our Group site. RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but June 10th, 2008 at 1:17 pm. June 10th, 2008 at 1:31 pm.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

WebMarketCentral

APRIL 27, 2009

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Tags: Blogging for Business.

Best Practices 20

Best Practices Business Adwords Blogger 20

Industrial Marketing Today

SEPTEMBER 3, 2010

She defines it as “Contagious content must educate them [prospects and customers] about what they need to know, apply your company’s unique expertise in addition to your product and prove you walk your talk through the sharing of evidence. Are your company, products and services visible in various online channels used across the stages?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 11, 2010

Leave a Comment Previous post: The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation Next post: 7 Strategies for Using Content to Market Industrial Products FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. All Rights Reserved. Resources

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Online Marketing Institute

AUGUST 14, 2011

You can follow any responses to this entry through the RSS 2.0 Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Give them hardcore specifications typically found in product spec sheets. The first thing an engineer wants to know is do your products, parts and components meet his/her design specifications and standards?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

OCTOBER 2, 2010

Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. According to SirrusDecisions research, the B2B buyer receives 20.3

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 29, 2010

Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 24, 2009

Don’t be afraid to tear apart your initial outline if you think it will improve the product. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. This is where you need to wear your editor’s hat rather than be the creative writer. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. That individual may well be a great candidate for your product, it’s just that he/she doesn’t know it yet.)

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Industrial Marketing Today

MAY 3, 2010

Are you pre-selling a product or service? Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. It is all about them and not you.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. All Rights Reserved.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Buzz Marketing for Technology

JULY 7, 2008

As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand. This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. Upcoming Events. Go join that! Share This.

Social Media 100

Social Media Communities Wiki Work Management 100

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60