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Why account-based marketing is a game changer for Japan

Biznology

I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. All sales people had to do was go grab it, especially as they represented products of ever-improving quality.

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How Millennial Skepticism Will Shape Brands In The Future

Biznology

A key reason for this lack of optimism among these younger generations is the disruptive impact from the 2008 great recession. Will their pessimism deter economic growth, or instead encourage innovation and even create new opportunities for re-positioning brands and engaging employees?

Branding 116
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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. Jivox DCO: Scaling personalization.

eCommerce 114
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Microsoft Cut IE8 Privacy Features to Sell Ads

readwrite

The privacy features sparked an internal debate in 2008 between revenue-minded executives and developers who wanted to make Internet Explorer 8 better for consumers in order to gain back the market share lost to browsers like Mozilla Firefox, the WSJ reported.

Privacy 40
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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Score this lead according to your preset BANT (Budget, Authority, Need, and Timing) criteria to determine if they are “sales-ready.”

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7 ways to increase marketing ROI by combining creativity and data

Bannerflow

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. It symbolises that perfect harmony between advertising activity and that elusive sale. The impact of branding and moment marketing on sales. The impact of branding and moment marketing on sales.