WriteSpark

AUGUST 19, 2008

« Technology PR Sessions at 2008 PRSA Conference | Main. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. Case Studies. Content Marketing. Sales Materials.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WebMarketCentral

AUGUST 31, 2009

Doing a better job of training employees and qualifying leads? Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place!

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

ClearVoice

OCTOBER 18, 2018

After almost a decade in the PR world, I quit my job to travel and give life as a freelancer a try,” she shared. Even if luck was on her side, her background and training keep her focused and level-headed, which is unique amongst influencers who have never also worked as professional writers. writerslife #freelancing Click To Tweet.

Ethics 105

Ethics Blogger Copywriting Rules 105

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

Social Media 157

Social Media Media PR Webinar Metrics 157

Content Marketing Institute

SEPTEMBER 26, 2018

Your head of recruiting can use it to attract the right talent, your communication people can use it to communicate to investors, your head of training can use it to educate current employees. This one has caused many a PR pro to smack his or her forehead in frustration. I can make this go viral for you.” Truth is, it rarely happens.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Convince & Convert

JULY 21, 2010

You have to train employees too. You'll see a line that resembles this: © 2008-09. | I've just changed mine to © 2008-10. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

FEBRUARY 24, 2010

If a consumer emails a company, we’ve trained them to expect a response in a day or so. link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. But, if they tweet your brand, they expect you to answer in seconds. This is a tricky proposition. Im Jay Baer.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

NOVEMBER 28, 2012

2008 FOLIO Award Winners. Marketing/Comm/PR. Seminar/Training. Coaching and Training. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2009 Eddie and Ozzie Awards Winners. Digital Magazines. -->. President/CEO.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

JUNE 22, 2010

You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. Do You Believe?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. If you want to survive in the PR industry, you have to love the material you are pitching. That experience made me explore different industries, which lead me to B2B PR. He rehabilitates dogs and trains people. Yes, that's right.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 20, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] [link] Jamie Favreau Thanks for the lesson. Im Jay Baer.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. Marketing/Communications/PR. Seminar/Training. Coaching and Training. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2009 Eddie and Ozzie Awards Winners. Digital Magazines. -->. Operations.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 20, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. The statistics truly were surprising—and the equally surprising subheads made it fun to [.] Im Jay Baer.

Social Media 160

Social Media Media Stats Statistics 160

Directive Agency

JUNE 24, 2019

I got a job, it was another dead end job in a restaurant, I was being trained by a 19-year-old kid who was more interested in eating soup than doing anything else. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

I got a job, it was another dead end job in a restaurant, I was being trained by a 19-year-old kid who was more interested in eating soup than doing anything else. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Convince & Convert

SEPTEMBER 20, 2010

2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog. Twitter Lists Frenzy =-. 2) B2B and B2C are really not that different, on many levels. Find out why this myth is wrong. great post!

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Your digital folks and your traditional PR practitioners need daily inspiration…and you can’t fulfill all of those needs and run a business. If your PR firm isn’t ready for you to evolve, gently, politely ignore them.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

MAY 11, 2010

Indeed, we've been trained for so long that intermediaries have to carry our message, that this age of communicating directly with customers and prospects is downright freaky for a lot of companies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Google isn't going to be enough forever.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Content Standard

DECEMBER 30, 2020

In July 2008, the New York AMA assigned its rights in the Effie brand over to a separate non-profit organization, Effie Worldwide, to continue to enhance Effie’s mission and educational offerings.” Since 2008, more than 4,451 projects have been entered in the Gold Quill Awards.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Content Marketing Institute

NOVEMBER 19, 2017

An ideal orientation guide for new clients as well as a valuable training tool for staff orientation and ongoing education. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly , 6th Edition, by David Meerman Scott.

Enterprise Management 108

Enterprise Management Content Marketing Work Management Marketing Management 108

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. I have a background working in IT and comparing various software solutions to decide which one to employ – think that training still pops up every now and then even now when I'm working exclusively in social media.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Conductor

OCTOBER 14, 2019

During the 2008 downturn, it really suffered. I was doing PR. I’ve done trainings with people across the different organizations so they can arm themselves with information and we can come up with the best ideas to promote our business. I was doing wholesale outreach. I was doing product marketing. I was coding.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

Convince & Convert

MARCH 22, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Im Jay Baer. All rights reserved.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

SnapApp

MAY 1, 2018

It’s because of both my enjoyment of his podcast, as well as my personal quest to find more meaning in my own work, I felt compelled to hop on a train and talk to Jay face to face to find out how he got to where he is today. Then 2008 happened, and suddenly, he was told the job no longer existed. “I The humble podcaster. “Is

Practices 89

Practices Best Practices Paid Search Agency Planning 89

SnapApp

MAY 1, 2018

It’s because of both my enjoyment of his podcast, as well as my personal quest to find more meaning in my own work, I felt compelled to hop on a train and talk to Jay face to face to find out how he got to where he is today. . Then 2008 happened, and suddenly, he was told the job no longer existed. . “I The humble podcaster. “Is

Practices 89

Practices Best Practices Paid Search Agency Planning 89

Convince & Convert

SEPTEMBER 1, 2010

If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win. Social media for me is like selling PR to a company who had only done advertising. Why was advertising fine and pr questionable? Failure may happen. Im Jay Baer.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

JULY 8, 2010

link] PRAMITA SEN 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #marketing #PR via @jkrohrs and @jaybaer [link] Jeffrey K. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Content Standard

SEPTEMBER 29, 2017

On October 31, 2008, on a forum board dominated by cryptography enthusiasts, programmers, and privacy anarchists, a nine-page white paper appeared from a user going by the name Satoshi Nakamoto. Numerous tutorials, guides, and training resources began to crop up from various pockets of the community. It Started With a White Paper.

Peer-to-peer 63

Peer-to-peer Paper Paid Search Agency Transparency 63