Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

ClickZ

JANUARY 29, 2020

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content. Thank you for being a loyal reader.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Tags: Web Marketing.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

Buzz Marketing for Technology

JUNE 27, 2008

While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. Published Friday, June 06, 2008 8:13 PM by Rebecca. June 6, 2008 10:41 PM. June 8, 2008 11:03 AM. and Social Media trends. Comment Notification.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

WebMarketCentral

OCTOBER 13, 2008

Where should you apply direct marketing methods to your website? What challenges lie ahead for PPC marketers? What critical intelligence can be gained from PPC analytics? Let the market tell you what works and what doesn't. How can "conquesting" be applied as an SEM tactic? and "Apply Your PPC Intelligence to SEO."

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

Hubspot

MAY 23, 2017

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks.

Advertising Agencies 72

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 72

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. Nobody appreciates keyword spam on the social Web.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife?

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. They provide numbers, not insights.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

ClearVoice

JANUARY 29, 2024

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. The skincare brand can run social media polls asking about customers’ most pressing skincare concerns. There’s something about Legos.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Webbiquity

NOVEMBER 10, 2015

Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Image credit: B2B Marketing Insider. What do you think?

Top of Funnel 100

Top of Funnel Content Marketing B2B Thought Leadership Marketing Analytics Tools 100

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. Agorapulse. NapoleonCat. Frequently Asked Questions. What is Hootsuite?

Enterprise Management 100

Enterprise Management Best Practices Paid Search Agency Paid Social Agency 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 40

Social Media Paid Content Tools Media 40

NuSpark Consulting

MARCH 1, 2016

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. However, creating and delivering social content is a big challenge for many B2Bs. The Right Content in the Right Channel.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? hours to 6.3

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

AUGUST 10, 2015

According to a new study by Fractl and Moz, there’s an increasing demand for marketers with a varied skill set. The study also found that demand is high for inbound skills, with significant growth seen in the number of roles seeking social media, content marketing, and digital marketing skills.

Marketing Analytics Tools 28

Marketing Analytics Tools PPC Marketing Management Inbound Marketing 28

seo.co

OCTOBER 26, 2021

Many marketers have reported a 45 percent increase in traffic when the total number of blog posts on their website increased from 11-20 to 21-50. On average, blogging is one of the most cost-effective channels for generating leads, followed by social media, organic SEO , direct mail, telemarketing, paid search, and trade shows.

SEO 98

SEO Ad Frequency High Quality Lead Lead Scoring 98

WebMarketCentral

AUGUST 3, 2009

Clicky While there are lots of website analytics programs out there, Clicky combines powerful functionality with affordable pricing in a way few others can match. Tags: Cool Web Marketing Tools.

Tools 20

Tools Best Practices SEM Adwords 20

Convince & Convert

OCTOBER 31, 2011

her family-owned full-service marketing firm. If you’ve been on Twitter since 2008, you are probably pretty proficient in the ups and downs of that world. I encounter people almost every day who are new to blogging, new to Facebook, new to Twitter, or new to the whole concept of social media in general.

Marketing Analytics Tools 137

Marketing Analytics Tools Blogger Twitter Communities 137

Convince & Convert

MAY 10, 2012

This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last year). You do not understand how digital marketing works.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. The survey generated over 270 responses from B2B marketers - and the results are in!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Huptech Web

JULY 21, 2023

The Aberdeen Group: In 2008, the Aberdeen Group conducted a study that found that businesses with a user-friendly website saw a 20% increase in customer satisfaction, a 16% decrease in customer churn, and a 7% increase in sales. from 2021 to 2028, reaching $174.9 billion by 2025.

Lead Ranking 52

Lead Ranking Optimization Lead Scoring Conversion Rate 52

Vidyard

MAY 13, 2020

It’s the world’s second-largest social network and the only one where video is the primary mode of communication. Marketing on YouTube revolves around the channel, which is like a mini-website for your business. YouTube’s ubiquity in consumer life can lead many B2B marketers to wonder: Is YouTube the right home for my videos?

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

It’s the world’s second-largest social network and the only one where video is the primary mode of communication. Marketing on YouTube revolves around the channel, which is like a mini-website for your business. YouTube’s ubiquity in consumer life can lead many B2B marketers to wonder: Is YouTube the right home for my videos?

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

Business 117

Business Paid Search Agency Social Media Analysis 117

Industrial Marketing Today

AUGUST 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? If you need more empirical proof, then look at the recent study done by GlobalSpec, Trends in Industrial Marketing 2010: How Manufacturers are Marketing Today.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60