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Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” By Mark W. Schaefer. And then, it got crowded. Fast forward to 2015.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Social Media U: Take a Class in Social Media. Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U.

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Social media marketing isn’t a popularity contest

Biznology

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Just like back in the early days of the web when many webmasters believed that hits were a sign of success, having more social followers is a false sign of being successful in that medium.

The lost blogging monarchy, the defeat of links, and the war on social media

grow - Practical Marketing Solutions

What would be like if you went into cave in 2008 and walked back into the daylight six years later? He was arrested on November 1, 2008 and sentenced to nearly 20 years in prison. At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. So much has changed.

Twitter leads Fortune 500 social media surge

grow - Practical Marketing Solutions

After several years bumbling around on social media, Fortune 500 companies are seemingly climbing aboard and approaching the usage levels of their more nimble INC 500 brethren. The center has been conducting this type of research since 2008. A few of the report highlights: Twitter on the rise. Are businesses failing to find an ROI in social media? Facebook up 4%.

Social Media Takes Gold at the London 2012 Olympics

Puzzle Marketer

They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. This is a change from even the last Olympics four years ago as Twitter was banned in China during the Beijing 2008 Olympic Games and there was no official Facebook integration. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. Social media has been a great success so far as viewers, athletes, and countries fully engage with each other throughout the games.

My social media marketing posts from 2011

Biznology

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. Yes, earned media outreach and engagement also has an agenda. For real effect.

IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social computing. Below are the current and official "IBM Social Computing Guidelines," which continue to evolve as new technologies and social networking tools become available. IBM Social Computing Guidelines: Executive Summary. IBM Social Computing Guidelines: Detailed Discussion.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. May 19, 2008. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. have over 10 years experience with social media and 16 years experience in enterprise computing environments. Comment by Hjörtur Smárason on May 19, 2008 @ 7:13 am. Comment by Julius on May 19, 2008 @ 7:16 am. Comment by Steve Woodruff on May 19, 2008 @ 7:23 am. July 2008.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. Limited marketing budget and employee resources.

The social media listening market is maturing

Biznology

WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. To me, the bigger opportunity for accurate sentiment analysis is how it can be used for entirely new applications that go way beyond social media monitoring.

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Social Media. 34427 views. I Am The Media. Connect supply and demand Chris Anderson The Long Tail - How Endless Choice is Creating Unlimited Demand Slide 33: better tools Slide 34: The Machine is Us/ing Us Dr Michael Wesch Digital Ethnography Working Group, KSU [link] [link] Slide 35: introduce social software inside the wall to engage with your organisation and through the wall to engage with your clients, peers and communities Slide 36: easy to use web-based bottom up, not top down less feature bloat more GTD from Meet Charlie: What is Enterprise 2.0? Upload.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics.

This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It Wrong

Junta 42

In this week’s episode, Robert and I disagree with an article that claims social media marketing is dead, and we discuss what the problem really is. Can we admit now that social media marketing is dead? (6:44): Josh Bernoff, who co-authored Groundswell, one of the seminal books on social marketing in 2008, now believes it has become almost worthless to brands.

3 Beer Brands Brewing Great Social Media Campaigns

Contently

Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come. Or you can brew up a social media campaign with a flavor that’s as unique as your beer. Brands Featured social media

Blogging, social media use skyrocketing at universities

grow - Practical Marketing Solutions

500 firms and the latest research turns to social media usage trends at four-year accredited collges and universities in the U.S. Some highlights: Social media usage soars. 100 percent of colleges and universities studied are using some form of social media, up from 95 % last year, 85% in 2009 and 61% in 2008. The rise of the blog.

5 studies prove social media is less than 6 degrees of separation

Biznology

The idea of 6 degrees of separation was responsible for the early thought behind social media. Is the theory true in social media? Here are 5 studies that prove social media makes is less than 6 degrees of separation. 1. billion undirected edges, creating the largest social network every constructed and analyzed. Cover of Kevin Bacon. steps). steps.

Research: Fastest-growing companies accelerated social media usage

grow - Practical Marketing Solutions

companies continue to out-shine the Fortune 500 on deployment of social media marketing initiatives.  Social networking continues to lead the way. Another noteworthy statistic around familiarity is Twitter’s amazing “share of mind” with 71% percent (up from 62% in 2009) reporting being familiar with the relatively new micro blogging and social networking site. Magazine.

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. CMO at KMART says TV is easier to track than social. Social media is changing rapidly.

Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

Interesting how what is true for computer networks holds true for social networks. September 29th, 2008 at 1:06 pm. Rubric for Social Media Expertise. September 2008. August 2008. July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. December 10, 2007. Six Steps to a Remarkably Powerful, Personal Network. ME Liz Strauss wrote this at 11:30 am. It’s NOT Who You Know. So I think in terms of meeting people instead. We live and interact with people. When Fewer Is More.

The Medium.com is the message

Biznology

Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! It’s 100% my social media cred (or, it could be that I have been farting around on Medium since May, 2014 — Medium was born in August 2012). Search

2011 Social Media Marketing Trends

Webbiquity

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Social efforts will permeate the enterprise. Metrics will mature.

The Stratification of Social Media Listening

Biznology

Because DataSift is the poster child of the stratification of the social media listening market. If you still think that social media listening is all about Radian6, it’s time to look again. I’ve been in this business for the last five years and I’ve seen a lot of changes. Full disclosure: I''ve been a senior strategist for social media listening company Converseon since 2008.] Five years ago, social media listening was all about crisis management–and Radian6. Image via CrunchBase. Radian6 analyzed the data.

The Bamboo Project Blog

Buzz Marketing for Technology

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. October 04, 2008 in Blogging , knowledge sharing , learning , professional development | Permalink. |. heard the same thing from the Gen Y folks at my Social Media Game workshop).

Podcast: A new role for sales as expert content filters

B2B Lead Generation Blog

It was built in collaboration with established media companies like Business Week, ZDNet and BNET. I see it as a social media site (that doesn't focus on social media) but rather looks at real meat and potatoes sales and marketing. I just had a great interview with Robin Carey, co-founder of the Customer Collective. Salespeople have become the second choice for information among buyers who'd rather just go to the Internet. This trend actually creates an opportunity for those who think and act like trusted advisors. You can listen here.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. A. Comments are a primary form of two-way communication on the social web. link] ). V.

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. You see, you have to look at the history of social media, it’s really short. she queried. How about you?”.

28 Awesome B2B Social Media Statistics

Social Media B2B

Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Usage : 86% of B2B firms are using social, compared to 82% of B2C. B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. More than half (53.5%) of marketers surveyed said they currently use social media as part of their marketing strategy. This is up from 2009, when 45.0% of marketers said they used social media for marketing.

Steve Nicholls on Social Media as a Crucial Component for Success

Ad Your Comment Here

<img class=”alignleft wp-image-2219″ style=”margin: 10px;” src=”[link] alt=”Steve Nicholls Headshot” width=”150″ height=”150″ /> This is a guest post by Steve Nicholls, author of the best-selling  Social Media in Business. Thinking of a business strategy without social media has become antiquated, unless you travel at least 20 years back in time. Today, a business is no longer sustainable without an effective social media agenda.

Executives Using Social Media? Yes or No?

Sazbean

Should top executives be using social media? Geni Dietrich over at SpinSucks has some great ideas: The Good : I am a big fan of what  Tony Hsieh did with  Twitter in 2008 , as Zappos built their brand and prepped for the  Amazon acquisition. The Dos and Don’ts of Executive Social Media – Gini Dietrich. Whatever the case for a specific company, thought needs to go into how social media will be used and what the possible outcomes may be. Social NetworksHow do you decide? tend to agree mostly with Gini. What do you think?

Before You Abandon Your Social Media Accounts, Read This

B2B Marketing Traction

This blog post answers questions you may be having about social media – Why do it at all? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. According to a Technorati study in 2008 , the blog abandonment rate is over 90%. Social Media/Web 2.0

How Food Trucks are Advancing Business with Social Media

WindMill Networking

How do gourmet food trucks use social media? This hospitality industry relies primarily on social media to spread the word and keep fans appraised of their whereabouts, and some are doing so in unique ways. Southern-California based White Rabbit Track also uses social media to advance their hospitality industry business. Kogi BBQ also goes above and beyond.

Social Media For Social Good. Will It Do Any Good?

It's All About Revenue

Those most passionate about the cause were more likely to encourage others to give via social media. Only 9% considered video or Twitter very important. “A lot of nonprofits are being dragged kicking and screaming into social media and social giving,” Vela said. by Jesse Noyes | Tweet this. And she started to wonder, Is there a way to monetize that enthusiasm?

The Bamboo Project Blog

Buzz Marketing for Technology

June 27, 2008 | Permalink. |. Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) The more I work with people who are new to social media, the more I believe that simplicity is the key. We may be information omnivores (something I think might be indigenous to the culture of early adoption), but the next wave of social media users ( the early majority ) are less adventurous in their information-gathering strategies and more pragmatic about what they consume. June 25, 2008 in Web 2.0 Web 2.0

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Ascent of the social media climbers: Klout goes mainstream

grow - Practical Marketing Solutions

Because this excellent piece from Boston Globe reporter Beth Teitell represents one of the first times the concept of social scoring systems like Klout have jumped into the mainstream media. Here is Beth’s fine article: Ascent of the social-media climbers. The company, which was founded in 2008, recently raised $8.5 think this is significant. Klout score?

Etch A Sketch Wins, Then Loses with Social Media

Junta 42

Etch a Sketch sales are booming  from the comments, the stock price has doubled , and every major media outlet continues to talk about the historic product as Mitt Romney tries to clean up a PR mess. This is not uncommon for many consumer products, but this is a huge lost opportunity to pick up fans and followers on the social network. Case Studies Social Media etch a sketch

Bean counters and Innovators: Facing off on social media ROI

Biznology

Last month, I covered the subject of personal ROI in the realm of enterprise social networking : how sustained adoption requires individual buy-in similar to long-term commitments to special diets or exercise routines. Discussions on the ROI for Social Media tend to be very polarized. In the end, that will accelerate corporate adoption of social media much faster.

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Written by Josh Catone / March 4, 2008 8:06 PM. / 26 Comments. There are many ways to filter news feeds from your favorite sources, including passively by relying on meme trackers like Techmeme or social news services such as Google Readers shared items. Whats Next on the Web: a ReadWriteWeb Toolkit for 2008. Why Filtering is the Next Step for Social Media. Posted by: Four20 | March 4, 2008 8:41 PM. Posted by: rss123 | March 4, 2008 9:45 PM. Posted by: Aaron Mentele | March 4, 2008 10:32 PM. Posted by: benkepes | March 4, 2008 10:46 PM.

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Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. You see, you have to look at the history of social media, it’s really short. she queried. How about you?”.