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How do Marketers Measure Online Marketing?

Anything Goes Marketing

While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet. According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns.

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How to write for social media

Biznology

Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media. He was a monthly columnist for BtoB magazine for seven years. Paul is a veteran technology journalist with over 25 years of editorial leadership experience. Thanks to all our sponsors!

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

We at Outgrow have compiled a list of our favorite 9 affiliate marketers and their journey in the market. We’re here to tell you about affiliate marketers. Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. He believes that affiliate marketing keeps him on his feet. John Chow

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% of the online population), compared with just 65.1% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

@SchneiderElec’s Energy Univ offers copious data to help marketers understand their customers. Zappos Insights: Online shoe retailer creates educational spin-off. Zappos Insights began in 2008 when CEO Tony Hsieh offered headquarter tours, and public interest grew so rapidly Zappos needed a streamlined way to manage it.

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Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

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Best of 2008 (So Far) - Website Design, Part 2

WebMarketCentral

Why Web Design Matters by SEO Book SEO expert Peter Da Vanzo serves up his take on the 10 most important factors, beginning with "Purpose—Know Your Audience," which should be the starting point for ANY marketing activity. Clarity, branding and speed are also among the elements on this excellent pre- site redesign list.

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