article thumbnail

How do Marketers Measure Online Marketing?

Anything Goes Marketing

While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet. According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns. Happy marketing!

article thumbnail

6 Things the Baseball Playoffs Can Teach You About Online Marketing

Biznology

If you think online marketers like analysis, you’ve never met a baseball fan. I know plenty of businesses who were doing everything right just before the economy cratered in 2008. The right measures. Those dudes count everything. They didn’t make their own struggles; the plummeting economy did.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

article thumbnail

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Increase ROI From Marketing Conferences by TopRank Online Marketing Blog Lee Odden provides an outstanding guide to making the most of marketing conferences. Brooke Aker semantic search semantic advertising Wildfire Marketing Group Jeremy L.

article thumbnail

Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

Of course, I’m not even counting the millions of blogs hosted on their own domains like this one and most of the business blogs that are online. Marketing is not the only reason companies can get value from blogging. Over 400 million people view 14.4 billion pages per month.If

article thumbnail

Best of 2008: Interactive PR, Part 2

WebMarketCentral

Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. SEO social media interactive PR? SEO social media interactive PR? tags: PR 2.0 SEO social media interactive PR? SEO social media interactive PR? SEO social media interactive PR?

PR 20
article thumbnail

How to write for social media

Biznology

Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media.