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Click Fraud, Data, and PrivACY: How to Avoid PPC Fraud and Protect Your Data

B2B Digital Marketer

As B2B digital marketers, you must know the implications and responsibilities in handling all of this information. In this episode, Navah Hopkins shares her expertise on data, privacy, ppc, click fraud, and how B2B companies can implement these in their organizations. Ask the PPC: [link]. Episode Links and Resources.

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How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

With a top “Map Pack” placement, consumers can easily see the business closest to them and begin to gather more information about their options. First, make sure your business’ NAP (name, address, phone number) information is accurate. The Map Pack, along with a Google My Business listing, has been a boon for local businesses.

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. Out of all the information available out there, you need to filter the noise and provide value to your audience.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

In this period of mass content and noise, society has turned to the key influencers they trust to make informed judgements about brands, products and issues. “Your brand thinks that your products and services are the best thing in the world? .” ” Owain Williams , Influencer Marketing Blogger.

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How to Survive the Next Google Algorithm Update

seo.co

As a result, the information is still raw. Make sure to get your information from legit sources. Sites like Search Engine Land or Search Engine Journal typically vet their information before releasing it. So, we can only base our knowledge back in 2008 when Google claimed that its servers processed 20 petabytes daily.

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Best of 2008: SEM Landing Pages

WebMarketCentral

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

It's a provocative piece to be sure, but while I hesitate to attack statistical evidence with the anecdotal, my experience has been that when one accounts for the reasons PPC will always cost more than SEO , the actual labor costs of the two activities (when done right) are pretty darn close.