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What NOT To Do When Creating Your Newsletter

Lead Liaison

The only good newsletter that I ever received was in 2008. At the bottom of the newsletter was an offer that simply said: For the first 20 people to respond to this email, you will receive a pair of tickets to our suite at the next New England Patriots game. The point is: nobody likes newsletters. I’m not kidding.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed. Davide Savenije: The value of really good information, insights, and journalism and having an engaged, targeted audience hasn’t changed.

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Internet resources on information overload and productivity | ManagingIO

Buzz Marketing for Technology

Ideas and trends to tackle information overload. Internet resources on information overload and productivity. s a list of useful websites/ resources I came across that deal with information overload or closely related subjects. Blogs/ Websites with focus on information overload. Too mu ch information? -

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Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com

Buzz Marketing for Technology

Information Technology. Information Technology. Get the latest headlines each day: Wired Campus e-newsletter | RSS. January 16, 2008. Computer Literacy Doesn't Mean Information Literacy, Report Says. But that doesn’t make them information literate. Government & Politics. Money & Management.

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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. Strategy is harder to cram into a 10-minute YouTube video, 750 words in an industry newsletter or a 20-minute conference session. First, a moment of silence for the open rate. Start the change today.

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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media. Yes, by understanding cognitive biases and emotional influences, individuals can make more informed and rational financial decisions.

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[WEBINAR RECAP] Converting Content to Cold Hard Cash

Parse.ly

Then comes content that helps drive your readers/leads to engage more deeply with your company, like newsletters, webinars, content marketing, and targeted emails. This information informs our strategy for distributing that content and creating future pieces. Similarly to how Parse.ly Similarly to HW, our team at Parse.ly