Industrial Marketing Today

AUGUST 17, 2010

To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint. Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.) It is not just optimizing words within your marketing content.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 14, 2012

Note the words Type and Graphics in the company name. Back then, print media was the center of the universe for B2B marketing. I launched this blog in 2008 and have written more than 160 posts about industrial and manufacturing marketing. Inbound marketing with content doesn’t get any better than this!

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem. This forces me to read every word rather than allowing my mind to autosuggest words that are not there. Resources

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

NOVEMBER 16, 2009

In other words, motivate them to act on your offer now! Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. No, telling your readers what to do next is only half the battle. Handy tips about what?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Zoominfo

DECEMBER 19, 2018

Leadit Marketing specializes in B2B technology and B2B professional services companies. They are your self-proclaimed fully outsourced dream team of seasoned B2B marketers that understand the unique demands of your specific market. Go take a look at the latest video content from Leadit Marketing! Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

Don’t be afraid of putting long tail keywords in your titles so that people searching for those words can find your post. The term ‘long tail’ was first used by Chris Anderson to describe the strategy of targeting less-competitive niche markets instead of highly competitive broad keywords. Mix them up for variety. All Rights Reserved.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Zoominfo

OCTOBER 5, 2021

Leadit Marketing specializes in B2B technology and B2B professional services companies. They are your self-proclaimed fully outsourced dream team of seasoned B2B marketers that understand the unique demands of your specific market. Go take a look at the latest video content from Leadit Marketing! Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Industrial Marketing Today

JUNE 12, 2010

In other words, measure and prove it! webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Test if your site visitors really do want pricing information. Copyright © 2010 Tiecas, Inc.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 3, 2010

In other words, think long and hard before jumping into the deep end of customer engagement. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. What is the key to shortening the buy cycle? How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Exo B2B

MARCH 16, 2017

His definition of influence: “In a marketing context, influence is the ability to affect action – not attract 1,000, 100,000 or a million fans, friends and followers. ” And the ability to do this is not limited to Marketing professionals. To create action, you need content and relationships.”

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

B2B Marketing Traction

FEBRUARY 17, 2011

I wish I could remember who first invited me to connect, because today, over seven years later, LinkedIn makes my phone ring and my inbox fill up with inquiries from prospective clients and recruiters looking for an outsource marketing help. I do remember thinking the words, “I’m on LinkedIn – now what?”

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Don’t make it mere word-for-word translation in different languages. They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Resources

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

JULY 31, 2009

Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen. And for including explicit (words) and implicit (deeds) information in the algorithm. We too are seeing new entrants jump into this market.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Industrial Marketing Today

MAY 31, 2010

By default, search engines will use words from your first paragraph if you don’t specify a description tag. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. All Rights Reserved.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks. In other words, you can leverage their customer acquisitions machines to generate new clients for you. I have hundreds of stories like this. Go ahead, I dare you.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 71

Hubspot

AUGUST 23, 2010

No matter how creative your marketing initiative might be, if it does not result in benefits larger than the initial investment, it is worth a revision. The ROI question has now long been part of the conversation about inbound marketing , email and social media. Free eBook: Understanding Digital Word of Mouth Marketing.

ROI 28

ROI Word of Mouth Case Studies Case Study 28

Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. How Real Agency Execs Transformed Into Inbound Agencies (And How You Can Do It, Too). Make a very tangible, meaningful commitment to inbound marketing.”.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Industrial Marketing Today

JANUARY 14, 2011

“Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. Content marketing succeeds through quality, not quantity.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Convince & Convert

SEPTEMBER 14, 2010

I agree that the term can lead to confusion and have debated that point, not just about whether the word ‘social’ should even be a part but even at the simplest level of ‘what’ the word social means within that context. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

NOVEMBER 12, 2010

Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. Free Download: Inbound Marketing Kit. Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our inbound marketing kit.

Social Media 28

Social Media Media Inbound Marketing Youtube 28

Hubspot

NOVEMBER 22, 2016

It’s not often that you see the word “fun” and “algorithm” in the same sentence. Maybe you do, if you’re a marketing nerd like I am.) But it’s not just about the words on the page. As marketers, all of this stuff matters. Okay, fine. But think about this: Google has really been around for over two decades.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Hubspot

JULY 16, 2015

I have no words to express lastnight!! In her 2008 presidential campaign, despite some raw displays of emotion, she often came across as overly programmed.". And what did Swift do? Crashed their wedding , obviously. Last night was a dream sequence" Instagram, meet my new husband Chris and our new friend Taylor!!!!!!

Tactics 28

Tactics Planning Social Media Marketing 28

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Blip.TV - Blip.TV ” Example: #yourhashtag.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. A hashtag is a word or phrase preceded by a “#” Example: #yourhashtag. On the web today, things change fast.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

FEBRUARY 28, 2014

Inbound Marketing and Your School. Using inbound marketing at your private school is about creating content that is going to be found by your target parents and/or students on Google and in social media. He came across the inbound marketing book , and had his marketing "ah-ha" moment.

Paid Content 28

Paid Content Inbound Marketing Top of Funnel Work Management 28

Hubspot

MAY 10, 2018

The Hard Truth About Marketing. The year is 2008, and you're an inbound marketer at the top of her game. You blog three times a day, craft beautiful emails promoting your company's latest products, and share content relevant to your marketing personas on social media.

Top of Funnel 78

Top of Funnel Allocation Paid Search Agency Advertising Funnels 78

Hubspot

JUNE 5, 2014

My redesign strategy -- and perhaps “strategy” is too strong of a word here -- was to start messing with stuff and hope for the best. Well, it''s inbound marketing. only, there''s no mention of "inbound marketing." In fact, there''s only a single mention of the word "marketing" on the entire page.

Wiki 28

Wiki Marketing Websites Marketing & Strategy Hubspot 28

Webbiquity

SEPTEMBER 10, 2012

Ale is, in her words, a wine & art enthusiast at night, beach girl over the weekends, and music-lover every single second. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). ginatrapani.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Ale is, in her words, a wine & art enthusiast at night, beach girl over the weekends, and music-lover every single second. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). ginatrapani.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

JUNE 13, 2016

And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup.

Examples 28

Examples Ad brokers Best Practices Hubspot 28

SnapApp

APRIL 25, 2018

Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they're most proud of. . 30 Women Shaping B2B Tech Marketing. . I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . Manager, Inbound Marketing. . .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

JULY 24, 2014

” It’s not exactly a normal word or an informational search. The more you can saturate the market with your brand identity by creating quality content, the better time you will have of embedding your brand name into the minds of searchers, and therefore gaining more future navigational searches. quick sprout seo.

SEO 28

SEO SERP Domain Keywords 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40