Industrial Marketing Today

SEPTEMBER 13, 2010

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Primary goals of marketing content in the early stages of the buy cycle There are two main goals that your content needs to achieve in the early stages.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The Koozai YouTube channel is made up of a creative group of digital marketing experts. Go take a look at the latest video content from Leadit Marketing! Marketing Land.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

MARCH 19, 2013

During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, content played an even more important role: With inbound marketing strategies applied, that content was given context. It was personalized. The Importance of Personalized Content in Obama's 2012 Campaign.

Top of Funnel 28

Top of Funnel Personalization Digital Marketing Funnels Paid Search Agency 28

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about? .&# Copyright © 2010 Tiecas, Inc.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 26, 2010

By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. There are plenty of charts and graphs too.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Koozai The Koozai YouTube channel is made up of a creative group of digital marketing experts. Go take a look at the latest video content from Leadit Marketing! Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Industrial Marketing Today

AUGUST 20, 2010

Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work. Anything you can do to help them find the right information quicker will score big with engineers. You need to move beyond the free Google Custom Search tool for websites.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Leading Results Rambings

AUGUST 4, 2013

Read our blog post on Content Based Search Engine Optimization and get more information on how small successful steps leads to getting great rankings for SEO. B-to-B Marketing Content Marketing Inbound Marketing Lead Generation Marketing Search Marketing'

Lead Ranking 55

Lead Ranking B to B Lead Scoring Advertising Agencies 55

Industrial Marketing Today

JANUARY 26, 2010

Provide this information in plain English with compelling reasons for people to do business with you. Don’t lapse into obvious corporate marketing speak to sound important (see point #4). Provide multiple ways to access relevant information with minimal clicks. Sometimes you need help with a specific marketing challenge.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

A content audit is a process of mapping out the content you already have and matching it to the content you will need as determined by your marketing goals and/or new site map. According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

In the later stages, supplier Web sites and catalogs are the most important information sources. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

MAY 21, 2010

Capture visitor information – Implement a method to capture visitor information from your business blog. Install some kind of a sign-up form to capture basic contact information such as name, company name and email address. It has to be a value exchange for people to give up their contact information to you. Resources

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. Harness that power by gathering all the information and then editing the material into cohesive content. There’s nothing new we can say on our website. Resources

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. Achinta offers his industrial clients marketing for engineers by an engineer. { in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. All Rights Reserved.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Designing content for 1X use is wasteful. All Rights Reserved. Resources

Planning 60

Planning B2B Marketing Emarketing B2B 60

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Industrial Marketing Today

JULY 6, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. { Thank you for a very informative post. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Features 60

Features Web 2.0 Planning Work Management 60

Customer Experience Matrix

JULY 30, 2009

If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them. That would greatly limit the marketing automation vendors' business. I've since been informed that Personality Grader was an April Fool's joke.]) Hubspot has accepted this challenge.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Hubspot

APRIL 5, 2011

The way businesses market to and sell to potential buyers has changed. Buyers not only have access to more information, but information generated by other consumers, not just companies. Buyers wish to consume information when they want and how they want. Companies spent 17% less on trade shows in 2009 verses 2008 4.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. That’s good news but it also creates a credibility problem. Resources

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. How can you accomplish all that? Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 20, 2010

there are four key steps involved in creating customer solutions marketing that demonstrate how you can create value in the context of the customer’s problem. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 6, 2011

Most important things these professionals want to see on a supplier’s Website – pricing information, even if it is only ballpark estimates, detailed product information (datasheets, manuals, etc.) In 2011, 33% of the respondents chose this option which is a five point jump over 2010.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. They prefer to consume information at their convenience and in their preferred format.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

MAY 31, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

AUGUST 5, 2014

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Crazy Egg and KISSmetrics were born out of the needs we saw working with marketers at ACS. Head of Marketing for HubSpot Labs, HubSpot.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Content Marketing Institute

SEPTEMBER 26, 2018

By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences. Instead of pushing out product information, content is intended to stand out based on elements such as authenticity, thought leadership, experience in solving those problems, etc. Kyle Tavares, NEPS.

FAQ 93

FAQ Paid Search Agency Content Marketing Work Management 93

Hubspot

NOVEMBER 11, 2012

So we thought it would be interesting to hear what they had to say in terms of which inbound marketing stories most interested them this week. Next, we have Steve Haase , an ecommerce inbound marketing consultant with HubSpot, who helps new customers gain some serious marketing superpowers. billion in 2016.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Hubspot

MAY 26, 2014

This "hose-in-a-forest" situation happens all the time in marketing. Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand. Maybe there''s a kink in the hose.

Lead Generation 28

Lead Generation Generation Leads Lead 28

Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. They answered -- honestly, enthusiastically, and informatively. Here’s their advice for anyone looking to transform their agency from old-school, to inbound.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Hubspot

NOVEMBER 12, 2010

Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. It should be your goal to have a presence wherever they are, and provide valuable information on those sites. Free Download: Inbound Marketing Kit. Download our inbound marketing kit.

Social Media 28

Social Media Media Inbound Marketing Youtube 28

Hubspot

NOVEMBER 22, 2016

They cut through its estimated “trillions” of web pages in existence to find the information you’re looking for. Imagine if there were no algorithms, and we had to somehow sift through that amount of information ourselves. Think about that for a second. One trillion, numerically, looks like this: 1,000,000,000,000.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Hubspot

JUNE 30, 2014

They use bright visuals, large concise copy, and a parallax scrolling site to make digesting information easy on desktop, mobile, and tablet. They''re promoting a "greener" lifestyle -- they got rid of plastic bags in 2008. They use frequent email blasts called “Just the Tip” that share a tactical nugget of information.

Differentiation 28

Differentiation Branding Brand Identity Transparency 28

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. trying to get at information, oops scratch that b. then getting the information out. Social marketing is evolving. I have seen this part kill a.

Social Media 123

Social Media Work Management Marketing Management Media 123