2008, Business to Business, Inbound Marketing and Information

2008

Business to Business

Inbound Marketing

Information

KEO Marketing Sponsors B2B Marketing Growth Event for BMA Phoenix

KEO Marketing

OCTOBER 10, 2016

“B2B Marketing Drives Business Growth: Learn from the Experts” Features Three Informative Sessions Lead by Globally Accomplished B2B Marketing Professionals. The program features three informative sessions conducted by industry leaders. About KEO Marketing. PHOENIX, Ariz., Scottsdale Rd.,

Advertising Agencies

Advertising Agencies Paid Search Agency B2B Marketing Peer-to-peer

KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter

KEO Marketing

FEBRUARY 21, 2017

Local Marketing Expert to Help Guide Phoenix’s Only Association Devoted Exclusively to B2B Marketing Professionals. Chase Hunt, VP Communications, KEO Marketing Inc. Eric Cohen, Co-VP Programming, Yeager Marketing. “We focus on educating B2B marketing professionals on a variety of relevant topics.

Advertising Agencies

Advertising Agencies Peer-to-peer Paid Search Agency Marketing Agencies 1

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Insiders

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Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

Trending Sources

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Content Marketing’s slogan is – “Don’t pitch. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ).

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. What marketing content you serve at each phase of the buying cycle also matters. He is the Founder & President of Tiecas, Inc. – All Rights Reserved.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Primary goals of marketing content in the early stages of the buy cycle There are two main goals that your content needs to achieve in the early stages.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about? .&# Copyright © 2010 Tiecas, Inc.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management

Sales Management Pricing Price Marketing Websites

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. There are plenty of charts and graphs too.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work. Anything you can do to help them find the right information quicker will score big with engineers. Achinta offers his industrial clients marketing for engineers by an engineer.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Develop your message: Put some thought into who, what and why about your business. Provide this information in plain English with compelling reasons for people to do business with you. Don’t lapse into obvious corporate marketing speak to sound important (see point #4). Use case studies to demonstrate tangible results.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

A content audit is a process of mapping out the content you already have and matching it to the content you will need as determined by your marketing goals and/or new site map. According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. All Rights Reserved.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

In the later stages, supplier Web sites and catalogs are the most important information sources. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

Capture visitor information – Implement a method to capture visitor information from your business blog. Install some kind of a sign-up form to capture basic contact information such as name, company name and email address. It has to be a value exchange for people to give up their contact information to you.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. Be a ruthless editor – business owners and product developers are passionate about their offerings. There’s nothing new we can say on our website. of Tiecas, Inc.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. { So curated content is not something new. All Rights Reserved.

Curation

Curation RSS Web 2.0 Content Marketing

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Designing content for 1X use is wasteful. All Rights Reserved. Resources

Planning

Planning B2B Marketing Emarketing B2B

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. { Achinta offers his industrial clients marketing for engineers by an engineer. { Thank you for a very informative post. Resources

Features

Features Web 2.0 Planning Work Management

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. That’s good news but it also creates a credibility problem. Resources

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. How can you accomplish all that? Copyright © 2010 Tiecas, Inc.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

there are four key steps involved in creating customer solutions marketing that demonstrate how you can create value in the context of the customer’s problem. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. The four steps are: 1. Copyright © 2010 Tiecas, Inc.

Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. They prefer to consume information at their convenience and in their preferred format.

Social Media

Social Media Social Marketing Media Planning

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

MAY 31, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. { He is the Founder & President of Tiecas, Inc. – Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Optimization

Optimization SEO Buying Cycle Web 2.0

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. { of Tiecas, Inc.

Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

OCTOBER 26, 2009

A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. Do they ask for information that you feel is irrelevant to your intent? What’s the solution? How did they find your site?)

Traffic

Traffic Lead Scoring Lead Ranking Top of Funnel

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

JANUARY 4, 2011

July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&# We all understand the need to avoid a hard sell and instead provide desired information to build traffic.

B to B

B to B Blogger B2B Thought Leadership RSS

17 Compelling and Highly Usable B2B Marketing Statistics

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

Statistics

Statistics B2B Marketing Top of Funnel B2B

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

AUGUST 24, 2010

You’d arm them with information about the marketplace. You’d arm them with information about your products and how people use them. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer.

Marketing Websites

Marketing Websites Marketing Budget Buying Cycle Web 2.0

B2B Marketing Zone

KEO Marketing Sponsors B2B Marketing Growth Event for BMA Phoenix

KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter

Webinars

Trending Sources

Focus on Content in B2B Marketing

Webinars

7 Strategies for Using Content to Market Industrial Products

Using Content to Move Prospects Forward in the Sales Cycle

Creating Relevant B2B Marketing Content: Walk the Talk

Variety of Content is the Key in the Early Stages of the.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Deconstructing the Four Stages of the Industrial Buy Cycle

5 Things Industrial Marketers Must Do to Attract Engineers and.

The 6 essential rules of a website redesign – Ignore them at your.

Content Auditing and Mapping it to the Industrial Buy Cycle

How Relevant Marketing Content Helps B2B Branding

How to Use a B2B Blog to Win Customers and Influence Prospects

How Lack of Marketing Content Can Derail Your Website Redesign Project

Content Creation Made Easy

Is Content Curation an Easy Way for Content Marketers to Do More.

7 “Rs” for B2B Marketing Content Planning

Translate Features into Benefits if You Want Your Marketing.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Shortening the Industrial Buy Cycle in 5 Simple Steps

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Have Digital Marketing and Social Media Killed the Industrial.

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

What Not To Do For Better B2B Customer Relationships

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

17 Compelling and Highly Usable B2B Marketing Statistics

Is Your Industrial Website Still Just a Business Card?

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