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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). You don’t need a film crew.

FAQ 139
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Leveraging Google Suggest as a Content Generation Tool

nDash

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. When you start typing a query into Google’s search bar, you might notice words or phrases popping up underneath what you’re typing. Suppose someone wants to search for safe bug spray. What does that mean?

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Best of 2008: Web & SEO Copywriting

WebMarketCentral

Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision. These start with searching for articles to analyze.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. Achinta offers his industrial clients marketing for engineers by an engineer.

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Best of 2008 (So Far) - Website Design, Part 1

WebMarketCentral

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. What separates effective navigation from poor design?

Design 20
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Change or Die | Fast Company

Buzz Marketing for Technology

Unfortunately, that kind of emotional persuasion isnt taught in business schools, and it doesnt come naturally to the technocrats who run things -- the engineers, scientists, lawyers, doctors, accountants, and managers who pride themselves on disciplined, analytical thinking. March 9-12, 2008, Orlando, FL. Find People. Find Groups.

Companies 100