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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

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The Essential Behavioral Science Reading List for Marketers

B2B Marketing Directions

For example, the use of artificial intelligence in marketing has been a hot topic in the industry for the past few years, and the recent tsunami of buzz surrounding ChatGPT and other generative AI applications has been nothing short of astounding. Technology and data science have received a great deal of attention in marketing circles.

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Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. For example, I was able to find a blog post I wrote on March 7, 2001, about my love affair with my Motorola T900 2-way pager.

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The ugly side of digital transformation

Biznology

A Google search on that phrase turns up 7 million results, and the term has become a staple of press releases and corporate collateral. But scroll down that list of Google search results and you’ll notice something interesting: there’s lots of talk about how to digitally transform, but very few examples of companies that have done it.

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5 Silly Things Digital Marketers Do

B2B Digital Marketer

In addition, Jay highlights the significance of humanizing your brand in the B2B space and shares examples of successful B2B brands that have broken the mold. Undeterred, he pressed on and Internet Direct experienced breakaway growth. Jay was head of sales and marketing for an Internet company, back when domain names were still free.

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Marketer of The Month Podcast- EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy

Outgrow

So sometime in 2008, when the recession hit, we decided to expand our services. I had up to 30 employees, more than 30 employees I would say around 2008, which was our best year. And I remember what I was gonna mention in my last part about our press releases. So the press releases also might help you get more publications.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

In the next section, we are going to uncover some examples of how marketers are using machine learning powered technology to gain an edge over their competitors. With each topic, we have included some case studies and examples. Example 1: Crenshaw Communications’ smart client monitoring. Sentiment analysis and client monitoring.