Biznology

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. For example, the purpose behind brands from Procter & Gamble is to “touch and improve more consumers’ lives.” by 2025, for example. This segment has recognized that the same jobs lost in the 2008 recession will never come back.

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Why Millennials Value Experiences, Not Stuff

Biznology

Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future. For example, they are very aware that most clothing goods are made overseas where workers are often not treated fairly.

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How Millennial Skepticism Will Shape Brands In The Future

Biznology

A key reason for this lack of optimism among these younger generations is the disruptive impact from the 2008 great recession. Will their pessimism deter economic growth, or instead encourage innovation and even create new opportunities for re-positioning brands and engaging employees?

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Don’t admit that you are old in digital marketing

Biznology

And I left that job in 2008, so I am even older now. For example, what I know about Pinterest fits snugly in a thimble. The article explains that there is rampant age discrimination because younger people don’t believe that people my age know anything about technology. I don’t care. Yes, Pokemon Go , I am looking at you.)

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Advertising methods are too ephemeral

Biznology

If you want to see some examples of powerfully successful blogger outreaches, check out International Medical Corps (IMC) 2008 , Survivor Corps Operation Survivor 2008 , and Fresh Air Fund Summer 2008 , Jerry White’s I Will Not Be Broken book promotion.

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The ugly side of digital transformation

Biznology

But scroll down that list of Google search results and you’ll notice something interesting: there’s lots of talk about how to digitally transform, but very few examples of companies that have done it. Such examples are rare, though. Corporate structure resists transformation change. Image via Pixabay. Like this post?

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Backfill your corporate history onto your blog for Google

Biznology

For example, I was able to find a blog post I wrote on March 7, 2001, about my love affair with my Motorola T900 2-way pager. I am already getting traffic because I am filling in Google voids. Google abhors vacuums and the biggest vacuums in Google’s index and search engine has to do with history.

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