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B2B Demand Generation Predictions for 2021

The Point

2020 was a year of change for marketers worldwide, much of it not for the best of reasons. Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come?

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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

In later years, the pages became much more colorful and cluttered with content. This was pretty common in 1999, as it wasn’t yet the age of interactive sliders that could display large information within small spaces. Users could select a category from a drop-down navigation menu, making the search process a whole lot easier.

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Applying Sales & Marketing Startup Experience to Enterprise

Varicent

Today's conversation is with Jenny Coupe , Senior Director of Americas Marketing at Akamai , about how she uses the Sales and Marketing experience she's gathered over her career in numerous startups and applies it to her new role in an Enterprise business. For Marketing, there’s nowhere to hide, which for me as a marketer, I love.".

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning.

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Why the Blog Post Is the New Ad Unit

Hubspot

And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit. The Blog Post as the New Ad Unit.

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3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week

Hubspot

We usually use this time to round up some marketing stories that we think you'd like to hear. So we thought it would be interesting to hear what they had to say in terms of which inbound marketing stories most interested them this week. He served from 2002-2008 in the Navy Band in Washington, D.C., billion in 2016. billion.

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product? Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding.