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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. This guide is both definitive and practical (yes you guessed it- hence the name). Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

Crenshaw Communications are a New York-based PR agency that use AI sentiment analysis tools – such as Hootsuite Insights and Google Alerts regularly. Rocket Fuel is an AI-powered marketing business founded by ex-Yahoo employees in California in 2008. Example 9: Wordsmith Financial PR News Releases.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162
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Building Great Content on Complicated Subjects: An Interview with Liz Koenig of IBM Research

Brandpoint

That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.” ” What an origin story!

Research 107
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The Right Way to Use Social Media for Influence Marketing

Convince & Convert

Coming from a fine arts degree, moving into agencies, and finding his groove in social media, Jason Keath founded Social Fresh in 2008. Definitely forward. It’s All in the Long Game. In the News: Getting More With Less Control: Why CMOs Win By Embracing Co-created Content. Jason Keath on Twitter: @jasonkeath. Jason Keath.

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Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

« Technology PR Sessions at 2008 PRSA Conference | Main. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. Case Studies. Content Marketing. Sales Materials.

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Latest Trends & New Perspectives on Brand Risk

Biznology

Some major findings from this study include: Brand equity risk is definitely a growing concern at the senior executive and board levels, where the rise of brand risks is commensurate with the increasing dominance of digital marketing. The discipline of managing brand risk is still emerging since this a fairly recent phenomenon.

Trends 120