Convince & Convert

SEPTEMBER 21, 2015

No matter what your colleagues or favorite websites tell you, PR isn’t always a must-have —not for every business at every stage. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature.

PR 145

PR Advertising Agencies Marketing Strategy Marketing & Strategy 145

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.” ” What You Should Know About PR.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Martech

MAY 17, 2024

You’re told that you need PR, which stands for press release, right? When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. Add earned media — a specific type of PR — to the mix, and things get even murkier.

Press 106

Press Startups PR Public Relations 106

Champion Communications

JANUARY 13, 2021

Industries around the globe, including PR and communications were forced to rapidly adapt to a ‘new normal. ’ . A s we start a new year , we are reflecting on the changes we have witnessed in the industry, and what 2021 will bring for the PR industry: Communication will continue to be key .

PR 62

PR Gartner B2B Sales Sales Cycle 62

BuzzSumo

JANUARY 22, 2021

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PR 119

PR Content Marketing Content Marketing 119

BuzzSumo

JANUARY 28, 2021

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PR 132

PR 132

Convince & Convert

NOVEMBER 16, 2015

When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Since start-ups are usually strapped for cash and time, they have to get scrappy with their PR initiatives and maximize everything they do to the nth degree. Here are some tips to do this.

PR 139

PR Marketing & Strategy Practices Business 139

ClearVoice

AUGUST 18, 2020

I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. That, in itself, is a crucial, often overlooked part of PR. 5000 list was published.

PR 105

PR Practices Press Best Practices 105

Onalytica B2B

JULY 8, 2015

At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). We were interested in seeing which PR professionals and brands were leading the online discussion.

PR 100

PR PageRank Brand Identity Branding 100

BuzzSumo

JANUARY 19, 2022

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PR 90

PR 90

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter. What do you prefer?

PR 98

PR Media Case Studies Vendors 98

Walker Sands

JULY 21, 2021

With so much recent change in the air – post pandemic recovery, the fight for racial justice and gender equity – we’ve never felt stronger about working in PR and fostering positive connections. What are some initial observations you’ve made about gender-representation in tech and PR? I was able to voice my challenges comfortably.

PR 52

PR Impressions Class Thought Leadership 52

Convince & Convert

FEBRUARY 5, 2016

Sales and PR have a lot in common—even if both sides are reluctant to agree. But there are still elements that can be borrowed from sales and repurposed for success within PR. How can you leverage the traditional sales funnel and tried-and-true sales techniques to lend powerful insight to your PR efforts? highlight to tweet).

Top of Funnel 83

Top of Funnel PR Digital Marketing Funnels Enterprise Management 83

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. That’s reach.

PR 106

PR Content Marketing Personalization Marketing Analytics Tools 106

Champion Communications

MAY 23, 2018

It is true, traditional PR can be difficult to measure. I would say that is definitely return on investment. People often question the return on investment of public relations and earned media. However, I have prospects telling me explicitly that they have seen our coverage in the media and that made them initiate the conversation.

PR 54

PR B2B Sales Paid Search Agency Companies 54

Hubspot

MAY 11, 2018

The work definitely appeals to you, but you’re not entirely sure it’s the right choice. On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs.

Public Relations 76

Public Relations PR Press Conference 76

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Webbiquity

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Your social media activity will definitely impact the way a prospective employer looks at you. Blurred Lines. 79% of the U.S.

Social Media 242

Social Media Media PR Profiling 242

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

The Lead Agency

OCTOBER 4, 2017

Crenshaw Communications are a New York-based PR agency that use AI sentiment analysis tools – such as Hootsuite Insights and Google Alerts regularly. Example 9: Wordsmith Financial PR News Releases. The post The Definitive Guide to Machine Learning for Marketers in 2017 appeared first on The Lead Agency.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

LeanData

FEBRUARY 11, 2016

So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Usually, trying to gauge the influence of PR on closed deals and pipeline is, well, a pipe dream. We know that PR does something,” Moore said. “We Does your PR move the needle?

PR 53

PR Marketing Attribution Lead Ranking Budget Programs 53

Martech

DECEMBER 19, 2023

It is difficult to imagine a scenario where this doesn’t become a PR disaster. ” Why we care. Consumers have been suspicious of this happening since voice-activated devices and apps were first introduced. However, it hasn’t stopped most people (98% of U.S. smart device users, according to one study) from using them.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Conversion Ads 112

BenchmarkONE

JULY 29, 2020

Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. These definitions just brush the surface of what each industry does. PR-Related Tasks. Here are a few tasks that PR professionals find themselves taking charge of. . Probably not.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Hubspot

JUNE 27, 2016

Your brand story is communicated through visual identity, tone of voice, PR, and social media channels. While churning out endless content hoping something hits the mark may feel like the solution, it's definitely not. That's why HubSpot and MOO teamed up to bring you this Social & PR Branding Kit.

PR 51

PR Brand Identity Branding Press 51

ViewPoint

SEPTEMBER 11, 2017

PR: If a company has not defined how inquiries will be handled and addressed, whatever you're spending on marketing is kind of a waste. PR: Today's takeaways whatever your definition [is] of "qualified," share it with everybody. They're running a lottery." That's what it amounts to.

Lead Management 149

Lead Management Sales Leads Marketing Management Sales Qualified Leads 149

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. This guide is both definitive and practical (yes you guessed it- hence the name). Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Webbiquity

SEPTEMBER 16, 2013

Generic visits are driven by SEO activities (content, social, PR, industry, link-building, etc.). Branded search visits are driven by a host of activities that raise brand awareness; again including PR and social, but also advertising, trade shows, sponsorships, speaking engagements, awards, community involvement among others.

Planning 100

Planning Twitter Marketing & Strategy Class 100

Webbiquity

SEPTEMBER 16, 2013

Generic visits are driven by SEO activities (content, social, PR, industry, link-building, etc.). Branded search visits are driven by a host of activities that raise brand awareness; again including PR and social, but also advertising, trade shows, sponsorships, speaking engagements, awards, community involvement among others.

Planning 100

Planning Twitter Marketing & Strategy Class 100

Walker Sands

APRIL 5, 2019

Last week, we were honored to have that work recognized among Seattle’s top PR campaigns at the PRSA Totem Awards , where the team took home two wins for our work on Nintex America’s Most Broken Processes Campaign and LiveStories Gender Pay Gap Campaign.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Adobe Experience Cloud Blog

AUGUST 10, 2016

Luckily, we’ve done the research for you and compiled all the information you need in our new Definitive Guide to Social Media Marketing. Learn more about these benefits and how to create #winning (and measurable) social media marketing campaigns by reading The Definitive Guide to Social Media Marketing. Download it today!

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

SEPTEMBER 10, 2014

Well done – that’s definitely the hard part! If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. Choosing the right PR firm, however, can be a challenge. Big vs Small. Compatibility.

PR 48

PR Demand Generation Agencies Advertising Agencies Paid Search Agency 48

LeanData

FEBRUARY 11, 2016

So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Usually, trying to gauge the influence of PR on closed deals and pipeline is, well, a pipe dream. We know that PR does something,” Moore said. “We Does your PR move the needle?

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Usually, trying to gauge the influence of PR on closed deals and pipeline is, well, a pipe dream. We know that PR does something,” Moore said. “We Does your PR move the needle?

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Usually, trying to gauge the influence of PR on closed deals and pipeline is, well, a pipe dream. We know that PR does something,” Moore said. “We Does your PR move the needle?

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

ClearVoice

APRIL 15, 2021

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. Additional earned media definitions, according to PR professionals. “It’s You have not paid to be mentioned.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Developing and building your own generative AI use cases internally can also have a major PR benefit in positioning your company as a market leader and innovator. Using an AI writing tool like Grammarly can be a great way to create quality communications at scale.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130