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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. This guide is both definitive and practical (yes you guessed it- hence the name). Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

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Social media marketing isn’t a popularity contest

Biznology

Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers. Their findings led to creating new flavors of Mountain Dew, and since 2008 over 36 million cases have been sold. How to Make the Most of Your Social Media Marketing with Less.

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Would You Try It With a Fox?

Convince & Convert

Definitely a classic. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I can recite that book by heart.

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Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

Top 80 Posts - December 1, 2008 to November 30, 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. Brands that Tweet - Buzz Marketing for Technology , December 15, 2008. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] A major setback would definitely be losing the centralization of the app store, but developers are pro at monetizing. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Everything. Im Jay Baer.

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Is Your Twitter Addiction Paying Off

Convince & Convert

My best to you, EJ [link] Jackie Adkins FPT is definitely an interesting metric, one I'd never really considered yet, but I'm still not sold on it, to be honest. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Love the FPT metric too. Thanks for the post! Im Jay Baer. All rights reserved.

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