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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses? When these companies enter the social listening space, they are faced with many different challenges.

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How B2B brands can benefit from social listening

Brandwatch Marketing

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses? When these companies enter the social listening space, they are faced with many different challenges.

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[WEBINAR RECAP] Converting Content to Cold Hard Cash

Parse.ly

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. In order to track and measure their success, HW Media uses Parse.ly

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[WEBINAR RECAP] Converting Content to Cold Hard Cash

Parse.ly

Last week, Clayton Collins and Diego Sanchez , CEO and COO of HW Media joined Parse.ly’s CRO and VP of Marketing Nick Milne-Home and Dave Cardiel for a webinar to address the challenge of tracking and reporting on ROI in order to justify the value of your content. In order to track and measure their success, HW Media uses Parse.ly

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More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

The Point

Software Advice analyzed more than 6 million unique visitors to their own Website between 2008 and 2013, and the impact that various factors (speed of response, time of day, day of week, month of year) had on the rate at which those leads were qualified based on a telephone needs analysis and BANT qualification. Probably not.

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. Certainly, companies have a long way to go in terms of optimizing their customer experience management (CXM) thresholds. How to create content that the audience will find valuable?

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Balihoo Offers "Local Marketing Automation" for Channel Partners

Customer Experience Matrix

I keep a distant eye on the space because it’s relevant but there are too many choices to track it closely. The company says these latter features are unique, and a couple hours of my competitive research seemed to confirm this. Brand marketers can reskin their instance to give it a company identity.