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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). The key is to make it creative. Work With Industry Influencers. Here are six more keys to making influencer marketing work. Banner ads? Use Personalization. We all have egos.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox has been recognized by Forrester as a leader in creative advertising technologies. So many disparate marketing tools only make the task tougher. As confusion ensues, costs go up and productivity is impacted.

eCommerce 114
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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Note: if the download link doesn’t work for you, contact me and I’ll email the file to you.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Working with influencers on a paid, owned, earned and borrowed basis- borrowing their reach, creativity and credibility, as explained by Tim Mcloughlin , Hotels.com. Traditional advertising isn’t as effective. With the above said, traditional advertising isn’t as effective as it used to be.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) In 2008, revenues were up to $16.6 The first Aflac duck debuted in 2000.

Planning 100
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50 Content Marketing Influencers You Need To Follow

Atomic Reach

Jeff Bullas - Influencer, Author, and Blogger. Currently, among other initiatives, Pulizzi fundraises for the Orange Effect Foundation. Currently, she works as the Chief Content Officer for MarketingProfs. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing.

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The Power of Educational Technology: Preparing Students to Succeed in the 21st Century

Buzz Marketing for Technology

Sunday, May 25, 2008. In order to prepare students to work with an international community of colleagues we need to provide them with opportunities to interact with people from around the world. Preparing students to think creatively, take risks and come up with new ideas. May 26, 2008 10:14 AM. What have I missed?

Education 100