WebMarketCentral

MAY 11, 2009

How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? What tactics are most effective at driving increased search traffic? How can PR and SEO work together more productively? For new websites, how can you incorporate SEO best practices into the design from the beginning?

SEO 20

SEO Best Practices PR PageRank 20

Buzz Marketing for Technology

JUNE 27, 2008

Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. Bests, April 8, 2008 1:30 PM.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. What are some of the best free tools for monitoring social buzz about your brand or company?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

APRIL 27, 2009

What are some of the most effective ways to attract more readers to your blog? Acknowledge other bloggers you admire? Do You Show Appreciation to Your Favorite Bloggers? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices?

Best Practices 20

Best Practices Business Adwords Blogger 20

Webbiquity

FEBRUARY 9, 2021

How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? Blogging is important because, up until 2008, more people still used offline (e.g.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

WebMarketCentral

SEPTEMBER 8, 2008

How can you more effectively convert blog readership into revenue? Finding A Home For Your Work: The Best Blogging Platform For You by Smarter Than Your Average Blog Writer Steph Auteri presents the pros and cons of the leading blog platforms ( Blogger , WordPress , TypePad and Movable Type ) as well as alternatives MySpace and LiveJournal.

RSS 20

RSS Blogger Best Practices Business 20

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

Social Media 156

Social Media Media PR Webinar Metrics 156

Outgrow

SEPTEMBER 8, 2022

Effective lead generation channels other than SEO to invest in. So sometime in 2008, when the recession hit, we decided to expand our services. I had up to 30 employees, more than 30 employees I would say around 2008, which was our best year. So you got to have some national PR. Lessons learned from 24 years as CEO.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Convince & Convert

MAY 25, 2010

PR pros, read this!) ^NS Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. link] , via @kenburbary. (PR

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Buzz Marketing for Technology

JULY 22, 2008

February 28, 2008. -->. It occurred to me that since social activity is like a dance, there should be a mirror set of attributes for effective response-ability (responsibility). © Copyright 2008 Dave Pollard. Last update: 01/03/2008; 9:10:47 PM. February 2008. Social Fluency. Is it missing something?

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Convince & Convert

JUNE 17, 2010

markwilliamschaefer I'll have to think about this one … don't know about cause effect and effort but it's thought-provoking so you've done your job Jay! Tweets are off! Diminished by factor of 20! Mine is 1.78. Tweeting is usually pretty effortless. Read and respond, recommend and help where I can. Im Jay Baer.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

MAY 4, 2010

My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite. Each chapter in the book provides, at high level, detail about when, why, and how to implement each technology. How do you see the parallels with technology adoption?

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

JULY 6, 2010

Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes. Great thoughts, Laura!

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

SEPTEMBER 14, 2010

If you’re looking for justifying budget dollars, there are many sources that are more effective than CTR. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Marketing is not only about messaging.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Sore spot with us PR types.) Sore spot with us PR types.) Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. link] Russ Henneberry Wow.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Unless it is channelled through cause and effect with an ultimate aim of increasing sales (which is very different from a push sell approach), then it’s a lot of time, effort and money wasted. Excellent post.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 23, 2010

If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&# I think first-time bloggers get enamored with the concept of “design.&# This is really really helpful, especially for an aspiring blogger like me. Consequently, I have two recommendations.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. As such, they do stuff like this, that isn't as effective as it could be.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

seo.co

JANUARY 8, 2021

As a business or blogger, positive PR and online exposure is a must. The year was 2008 and PR aficionado Peter Shankman noticed a shift in the marketplace. At first, he simply compiled a daily digest of the requests he got and sent them out to his rather large subscriber list of experts and PR professionals.

Link Building 69

Link Building SEO Ad Building Blogger 69

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

SEPTEMBER 20, 2010

jaybaer delivers an insightful post on why & how Social Media is effective w/in the B2B space [link to post]? jaybaer delivers an insightful post on why & how Social Media is effective w/in the B2B space [link to post]? 2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 22, 2010

The impacts and effects of social media are too broad for that. That means we have an obligation to communicate most effectively with our audiences. At present we're seeing people dabble without a strong PR / Communications strategy behind them. You also know how to measure your ROI effectively.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Online Marketing Institute

JULY 9, 2009

The promotion strategy to drive interest and among target audiences also becomes more effective and efficient. Like traditional PR activities (i.e. Right now the biggest challenge is figuring out what to invest - we want to take the lead in our maret, but want to do so using our time most effectively. There is now a baseline.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. I also love the way Indium presents its blogs and bloggers on its Web site. All Rights Reserved.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Do you agree? link] very true!

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. My first PR job was in consumer product goods and one of our clients was a bagel brand. Yes, that's right.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

SEPTEMBER 20, 2010

My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work. For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement).

Social Media 159

Social Media Media Stats Statistics 159

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Marketing/Communications/PR. White Papers.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

APRIL 6, 2010

Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog). Note that as you move down the ladder, your repurposing will be more complex – a blog post requires substantially more content than a Facebook update in most cases.

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Convince & Convert

AUGUST 10, 2010

TA : Most companies are looking for listening tools to do two things: show trends and anomalies; and show cause and effect. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Listening to the consumer?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MAY 26, 2010

I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution. Doing that will help empower publishers to use video more effectively. Doing that will help empower publishers to use video more effectively. Im Jay Baer.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JULY 28, 2010

link] Don Ronlund Helpfulness might be your most effective sales tool. *5 Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Helpfulness = great marketing success. Im Jay Baer.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. And certainly, once you've built that bridge using usefulness and trust, your ability to then “nudge&# the consumer toward purchase via whatever mechanism make sense is a lot more effective. Im Jay Baer.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128