Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Buzz Marketing for Technology

JULY 22, 2008

February 28, 2008. -->. © Copyright 2008 Dave Pollard. Last update: 01/03/2008; 9:10:47 PM. February 2008. TABLE OF CONTENTS (updated to Jan. The thoughts expressed herein are strictly those of the blogger. relevant "aha" graphics. relevant "aha" graphics. Social Fluency. comment [].

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Marketing Insider Group

APRIL 24, 2023

At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. DuckDuckGo was created in 2008 by Gabriel Weinberg, and is best known for its focus on user privacy. DuckDuckGo Image Source: DuckDuckGo Since we started with this one, we’re going to dig a little deeper.

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. Your Web site. Linked from Twitter.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

NOVEMBER 8, 2010

I think that conversation begins and ends with content. But, they absolutely hit it out of the park when it came to content. So, the key learning her, in my view, is to focus on creating unique, compelling content that will push your customers to act–whether that means sharing said content or buying your products/services.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Several blog posts have foolishly been written about social media “killing&# email.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

seo.co

NOVEMBER 8, 2021

Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Rather it is a blog on how to use copywriting techniques to create amazing content. Any blogger who wants to increase traffic and earnings from one or more blogs can learn a great deal from this powerful resource. He succeeded beyond his wildest dreams.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Rather it is a blog on how to use copywriting techniques to create amazing content. Any blogger who wants to increase traffic and earnings from one or more blogs can learn a great deal from this powerful resource. He succeeded beyond his wildest dreams.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

seo.co

JANUARY 8, 2021

As a business or blogger, positive PR and online exposure is a must. The year was 2008 and PR aficionado Peter Shankman noticed a shift in the marketplace. While it was originally designed for journalists, it’s used by reporters, influencers, bloggers, content writers, brands, and other media players. HARO is one of them.

Link Building 69

Link Building SEO Ad Building Blogger 69

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth? Absolutely not.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. I had some anecdotal stories to share, but I’ve never looked at it methodically until now.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

JULY 14, 2010

link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. It's the Servant of Strategy, Not the Master! Thanks again.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Yes, but wait—this one is different.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Industrial Marketing Today

OCTOBER 26, 2009

A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. On the other hand, if your goal is to attract qualified traffic for “safety relief valves” and your visitors land on the home page that has very little information relevant to their search, you will get a quick exit.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Registration pages go away …much to the approval of consumers.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Online Marketing Institute

JANUARY 4, 2011

However you design your blog realize the single most important outcome for growth is that as many visitors as possible subscribe and/or share content and don’t just consume and move on. Give your site a wide enough thesis you can explore content in various categories and pull in a mixed audience.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Webbiquity

SEPTEMBER 5, 2019

He’s recently discussed how he raised money to grow his startup, how he used SEO to support that growth, and how content marketing has played a crucial role in NerdWallet’s success. Chen’s corporate career crashed when the NASDAQ dropped by 50% back in 2008. Chen is the founder of NerdWallet. Connect with influencers.

Startups 195

Startups Budget Programs Marketing Budget Tips 195

Convince & Convert

MARCH 16, 2010

Much less time is spent in the public stream, where discoveries occur, and much more time is spent answering replies, and monitoring relevant topics via Twitter search. I mean content should be king, not one-liners on the likes of Twitter. link] unruh ann has a point – it's all about the content.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Online Marketing Institute

DECEMBER 13, 2010

On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) This year, the team dove deeper into the blogs with a focus on female bloggers and mobile blogging. collectively shared each month.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

APRIL 7, 2010

It has natural constraints on where and when you would use it to create content – just as Yelp does. On the other hand, the new Linkedin app completely nuked my BB – had to reinstall o/s this morning…grrr! My 4SQ app version is 1.7.0 if that helps. I think you and the readers might enjoy it.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

MARCH 2, 2010

A way to remain top-of-mind with your customers, in a way that’s (hopefully) relevant and engaging. And, you’ll be able to send relevant messages to him accordingly. Really, what is social media from the brand perspective but email 2.0?

Business 116

Business Paid Search Agency Social Media Analysis 116

Single Grain

SEPTEMBER 9, 2019

One update that was catastrophic for many websites was when Google began to penalize content mills. It wasn’t because Google didn’t want more content; it just wanted better content that was more authoritative, unique and would ultimately be more useful to the user. Take a look at some of Google’s past updates. 1) Brand Signals.

Lead Scoring 92

Lead Scoring Lead Ranking Dwell Domain 92

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Couldn’t you have a lot more people in your company creating content? But video blog posts?

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

SEPTEMBER 21, 2010

South by Southwest is distinct in its programming methodology, letting attendees vote (in part) for which sessions will be staged, which unfortunately makes for a lot of extra-pithy titles with weak content. But now, even the best content is beyond the official SXSW boundaries. I’ll write about that soon.

Social Media 126

Social Media Media Paid Content Conference 126

Single Grain

DECEMBER 6, 2019

Content creation. Content Marketing and Artificial Intelligence: A Perfect Marriage? If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more. How AI Is Shaping the Future of Content Marketing and Personalization. Product recommendations.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145