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IBM Social Computing Guidelines

Buzz Marketing for Technology

These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. IBMs brand is best represented by its people and what you publish may reflect on IBMs brand. If, after checking the BCGs, you are still unclear as to the propriety of a post, it is best to refrain and seek the advice of management. Some bloggers work anonymously, using pseudonyms or false screen names. IBMs brand is best represented by its people and everything you publish reflects upon it.

Seth's Blog: How to read a business book

Buzz Marketing for Technology

June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. They cruise through the case studies or the insights or examples and imagine what it would be like to be that brilliant entrepreneur or that successful CEO or that great sales rep. The single best use of a business book is to help someone else. Seths Blog. preview.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments. Michael Wesch, PhD, an Assistant Professor of Cultural Anthropology at Kansas State University is best known on the net for that video, The Machine is Us/ing Us , which is a great example of how to use the medium to convey a message thats more than just scripted rhetoric, but that has meaning. ReadWriteWeb. Last100.

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What Is Productivity?

Buzz Marketing for Technology

For example, if you’re the CEO of a Fortune 500 corporation or the leader of a country, you’ll have a far greater ability to provide value to large numbers of people vs. if you work as a janitor. For example, Picasso was a prolific artist who created hundreds of different works over his lifetime. For example, let’s consider the productivity of a blogger. The impact of a blogger’s value would be related to the blog’s traffic levels and overall influence among its readers. What is the nature of the blogger’s value delivery?

Official Google Docs Blog: Live blogging with Docs

Buzz Marketing for Technology

Wednesday, July 09, 2008 6:51 AM. Posted by: Amit Agarwal , a professional technology blogger at Digital Inspiration and an exceptionally creative Docs user We were first introduced to Amit Agarwal when he sent us a video , detailing how to use Docs as an RSS feed reader (check out the accompanying and instructive blog post , as well). So, we got in touch, and are now happy to have Amit as a guest blogger, showcasing his newest cool idea for using Docs. To embed this in your blog, copy the URL from the browser bar and use an IFRAME tag (find an example tag linked here ).

The Best In B2B Technology Content Marketing

B2B Marketing Insider

Readers are able to filter through the comprehensive collection by industry, product or business size to find the best match for their use case. Finally, while creating quality content is the backbone of the Academy’s strategy, the team has noticed common trends within its best-performing pieces. The B2B technology process is complicated. The types of content most requested?

BABSONKNOWLEDGE.ORG: 6 Common Attributes of Knowledge Work and Knowledge Workers

Buzz Marketing for Technology

The knowledge worker also knows the circumstances in which he or she thinks best. This factor is behind, for example, the famous 3M approach of giving researchers 15% of their time to work on something they think is important to the company. Attention Bloggers! BABSONKNOWLEDGE.ORG. Knowledge Work, Management & Productivity. « Analyze This | Main. Knowledge Management Lives! » October 14, 2005. Common Attributes of Knowledge Work and Knowledge Workers. The basic principles and observations follow below: 1. Knowledge Workers like Autonomy. Lawrence Peter Berra).

Grow Your Wiki

Buzz Marketing for Technology

guest blogger. Jun 26, 2008 0. I’m Writing a Guest Blog Series for the Wikinomics Blog. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. Jun 25, 2008 0. Showing the example of how to work agendas through a wiki vs. email! Jun 25, 2008 0. Jun 24, 2008 0. About.

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How to Reduce Information Overload | ThinkSimpleNow.com

Buzz Marketing for Technology

An example is the person who constantly has the radio on. For example, I have scheduled times during the day to check email. I do heavy filtering into my 4 email buckets and answering quick replies. Web browsing or reading blogs for example, can easily take several hours if I’m not conscientious about it. Many people try giving up TV for a week, for example. About.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. For example: 84% of C-level executives find search very valuable in making business decisions.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. So what are the best ways to use Twitter for business? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Crabs.

Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

Where is the best place to host your blog? Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. Writer Steph Auteri outlines several strategies, tools and examples to help in selecting a "totally rad" blog name. Who Do Rockstar Bloggers Host With? How do you come up with a great blog name?

Let the 2008 Trend Lists Begin

PR Meets Marketing

It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. Facebook is probably the best default for this as you can maintain the invites and funnel interesting tidbits related to a specific industry/company for story ideas. WSJ, BusinessWeek, etc.) to top bloggers (i.g. 2008 IT trends from IDG  .

Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. For example, here's the review of Sk*rt (that link wasn't working when I last tried it BTW): "This is another site that is almost a direct clone of Digg.

Best of 2008 (So Far) - Search Engine Marketing, Part 1

WebMarketCentral

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Whats the best keyword match type? Kevin Gold offers a couple of examples demonstrating that ad clickers don't read landing page copy in detail.

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The information processing view of humanity

Buzz Marketing for Technology

Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. For example, del.icio.us, used with judicious tagging, is a very powerful tool.

How Have I Missed This? | 2¢ Worth

Buzz Marketing for Technology

On example is Blogpulse’s ( [link] ) ability to generate trend charts illustrating the popularity of terms among bloggers over a period of time. Searches for all three candidates in 2008 coming from China (click to enlarge). It means being able to use a mirror, and this is one of the best mirrors I’ve seen. June 2008. May 2008. April 2008.

Ways of assessing organizational learning

Buzz Marketing for Technology

Wednesday, October 15, 2008. think that an electronic portfolio with the workers self-selected best work will give trainers and management an idea of what workers feel are important in their work, the skills they have developed, and perhaps how individual assessment match up to management and organizational assessments/goals. ▼ 2008. (79). Blogger in Middle-earth.

Marketing Edge

Marketing Edge

So be prepared to change a few things based on what you hear. P&G’s main rival, Unilever produced one of the text book examples of social media at its finest, Dove Evolution Given his perspective then, it makes sense that when Comcastcares on Twitter aka Frank Eliason, responds to a customer, it is from an empathic user who may have suffered the same frustrations. Imagine that.

The Bamboo Project Blog: Blogging for Learning: Blog Challenges

Buzz Marketing for Technology

In a blog challenge, several  bloggers work together on a group learning project over a period of time--a few days, a week, a month. Each day during the challenge, learning activities are posted for bloggers to engage in and then blog about. The 31-Day Comment Challenge and the 31 Days to Building a Better Blog were both examples of blog challenges. Best of Bamboo.

Best of 2008: Website Design

WebMarketCentral

What are the current best practices in website design? Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. What common design mistakes should you avoid? Where can you find creative new design ideas?

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Here are my three Rs that I recommend to become the best eco-marketer you can be in a down economy: The Three Rs of Marketing and a Bonus R Reuse : In a down economy you need to reuse all of your marketing resources that you have out there and maximize your marketing investments. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies.

8 Rules to Develop the Habit of Blogging at Weekly Articles About Blogging - NxE

Buzz Marketing for Technology

One of the best ways to kill your blog is to run a few posts, spaced a week or two apart, that say, “I promise to post more regularly from now on!&#. If you want to become a regular blogger, you’ve got to develop the habit of blogging. Not an easy task, I’ll admit, but thousands of bloggers have done it, and so can you. On 07 Jan 2008, 7:01 pm, Carla said.

" 7 Easy, Powerful Steps to Create a Personal Learning Environment

Buzz Marketing for Technology

Posted on February 4th, 2008 by Amir Ahmad in Learning More With Less , Leveraging Technology |. The best part about self-education is that you are in control. The following is a simplified example. It’s not the best or most accurate encyclopedia but it’s good enough if you just want to get the basic gist of a certain topic. --> Passion-Based Learning. About.

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Personal Learning for Learning Professionals - Using Web 2.0 Tools to Make Reading & Research More Effective

Buzz Marketing for Technology

There is some stuff coming out around "Personal Learning Environments" for example, take a look at: ePortfolio Model and the Concept Diagram for Personal Learning Landscape. For example, if you look at the diagram from the post I cited above: Jeremy has a good model of the likely elements along the bottom. Group compound terms together - for example personalLearning is a tag I use.

A reading list for aspiring knowledge workers. Future Tense:

Buzz Marketing for Technology

While some of the specific examples in this book have grown a bit dated with time, the underlying argument and the recommended habits of mind are both worth investing time in understanding. Lamotts "Bird by Bird" is clearly in Sturgeons 10% of whats best. This is among his best compilations of advice relevant to any of us faced with the problem. One example--LATCH.

Blogger Outreach for PR: The Importance of Follow-Up

WebMarketCentral

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully craft your message, following best practices for blogger PR outreach : personalize each message, make it clear that you've read the blog and understand its subject matter, and explain the relevance of your message. You send your messages, and then.nothing. What now?

Who Controls Social Media in the Corporation? No One and That’s a Problem

Marketing Edge

In general, the conversation about social media among these companies' and their commentary on social media in the majority of larger companies led me to the following observations: 1) Social media is viewed at best as a tactic to be tested and at worse a side show. 2) Social media is about relationships and those take time, time large companies don't have given our culture of immediate results. Gary Koelling, Creative Director, Social Technology, Best Buy. Jason Kleckner – Best answer of tough question with grace and insight award. Thanks. Hat Tips. Nice job.

The Bamboo Project Blog: 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion?

Buzz Marketing for Technology

Here, Im following both bloggers from the world of workplace learning (i.e. David Warlick, for example, has some ideas here. We know, for example, that people need to have what weve always called "basic literacy," (reading, writing, math skills) and its understood that for people to be successful at work they need some minimal level of skills in these areas. think, for example, that being able to learn new materials and skills quickly is a fundamental workplace literacy. Posted by: Meryn Stol | April 21, 2008 at 03:09 PM. bloggers) in both groups.

Marketing Edge

Marketing Edge

In general, the conversation about social media among these companies’ and their commentary on social media in the majority of larger companies led me to the following observations: 1) Social media is viewed at best as a tactic to be tested and at worse a side show. 2) Social media is about relationships and those take time, time large companies don’t have given our culture of immediate results. Thanks Hat Tips Gary Koelling – Most candid answers award, he is Twitter gold for any live writer Jason Kleckner – Best answer of tough question with grace and insight award.

Marketing Edge

Marketing Edge

Volpe starts this commentary at about the 19:00 mark in the podcast. 5 Key Areas to Improve your website’s rankings are 1) Title on all pages can change 2) Keywords and descriptions meta tags of page content for each page 3) Put blog on a company URL and integrate into your website 4) Domain renewal – sign up for as many years as you can afford 5) Permanent redirect for yourcompanydoman.com and the other for www.yourcompanydomain.com This Example Can Apply to Other Businesses Volpe is an excellent marketer who realized Hubspot needed a way to break out in a crowded field of marketing platforms.

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

For new websites, how can you incorporate SEO best practices into the design from the beginning? Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year. How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? What tactics are most effective at driving increased search traffic?

Advertising methods are too ephemeral

Biznology

This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs. To me,  Chris Brogan  said it best, “customer service is the new PR.*” Very interesting, very cool, and powerfully effective.

Best of 2008: WordPress Tools and Tips

WebMarketCentral

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. For example, I've never seen a post about "why your blog shouldn't be on WordPress"—though Dharmesh Shah vilified BlogSpot.com with such a piece. Bummer.

How to Save the World

Buzz Marketing for Technology

February 28, 2008. -->. © Copyright 2008 Dave Pollard. February 2008. The thoughts expressed herein are strictly those of the blogger. category killers: aggregators that capture the best of many blogs/feeds, so they need not be read individually. wonderful examples of writing of a particular genre, that they can learn from. Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. Social Fluency. Is it useful?

The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

Business Bloggers |. For example, policy statements can be drafted, routed for review and approval by several managers, updated with revisions, and given final approval before being posted for employees to read. Heres another example: An HR department frequently uses external recruiting agencies to find candidates for high-level executive positions. Best of all, these productivity gains can be achieved by extending an existing recruiting system, rather than creating a new one. Heres an example of how a flexible system can work. Sign In. | | Free Newsletters.

Brave New World of Media Pitching: Facebook

PR Meets Marketing

For example, my company recently received media coverage in Forbes and San Jose Mercury News. In the end, you never know what information will catch a reporter/blogger’s eye for a possible article or posting. Friending Reporters and Bloggers: If a reporter or blogger has agreed to be friends with you, the implication is that you’ve created or have an existing personal relationship. Face Book Case Study: I was seeking B2B examples of using Facebook and couldn’t find any Mike Nierengarten of (company?) shared this news to my connections.

Marketing Edge

Marketing Edge

Subscribe to our podcast « 2008 full of spices for corporate marketers – REI potential is just one example Blogging and American Top 40 is it coming to this? Share on StumbleUpon Tags: Iowa Caucus , Marketing Edge , Maruggi , New Hampshire Primary , presidential candidates , presidential debate , YouTube This entry was posted on Saturday, January 5th, 2008 at 3:01 pm and is filed under brand management , corporate marketing , marketing , new media , social media. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media.

12 kinds of Knowledge Workers

Buzz Marketing for Technology

Knowledge entrepreneur - you may not have the best ideas yourself, but you do recognize those that have potential. KMPings has enabled the formation of a loosely coupled community of KM bloggers. They provide a sociality-driven incentive for bloggers to apply metadata tags to their posts. In the case of meetup.com , for instance, labels are pretty simple, having two facets: geographic location and a label referring to an interest (which can be pretty much anything - examples: "Radiohead", "homeschooling", "philosophy".). Updated: 12/08/2002; 12:50:46 AM. UNQUOTE.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

trust your instincts. < £ Salon Bloggers & > June 15, 2006. -->. It takes concentration and focus, and an ability to bring all your senses to bear (body language can convey a lot, for example) in your observation. The thoughts expressed herein are strictly those of the blogger. category killers: aggregators that capture the best of many blogs/feeds, so they need not be read individually. wonderful examples of writing of a particular genre, that they can learn from. June 2006. Sat. 1. 2. 3. 4. 5. 6. 7. 8. 9. May Jul. MADE IN CANADA. comment [].