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Seth's Blog: How to read a business book

Buzz Marketing for Technology

June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. They cruise through the case studies or the insights or examples and imagine what it would be like to be that brilliant entrepreneur or that successful CEO or that great sales rep. The single best use of a business book is to help someone else. Seths Blog. preview.

IBM Social Computing Guidelines

Buzz Marketing for Technology

These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. IBMs brand is best represented by its people and what you publish may reflect on IBMs brand. If, after checking the BCGs, you are still unclear as to the propriety of a post, it is best to refrain and seek the advice of management. Some bloggers work anonymously, using pseudonyms or false screen names. IBMs brand is best represented by its people and everything you publish reflects upon it.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments. Michael Wesch, PhD, an Assistant Professor of Cultural Anthropology at Kansas State University is best known on the net for that video, The Machine is Us/ing Us , which is a great example of how to use the medium to convey a message thats more than just scripted rhetoric, but that has meaning. ReadWriteWeb. Last100.

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What Is Productivity?

Buzz Marketing for Technology

For example, if you’re the CEO of a Fortune 500 corporation or the leader of a country, you’ll have a far greater ability to provide value to large numbers of people vs. if you work as a janitor. For example, Picasso was a prolific artist who created hundreds of different works over his lifetime. For example, let’s consider the productivity of a blogger. The impact of a blogger’s value would be related to the blog’s traffic levels and overall influence among its readers. What is the nature of the blogger’s value delivery?

Tumblr Shuts Down Popular Blogger: Who's Next?


That’s exactly what happened to a popular blogger who goes by the name Bohemea. Worse, Bohemea claims other Tumblr bloggers have been similarly wiped out. As my colleague Pamela Vaughan recently reported, it’s pretty easy to use copyrighted material incorrectly, even if you have the best intentions. Tumblr, for example, is crawling with copyright violations. Just a form.

How to Reduce Information Overload |

Buzz Marketing for Technology

An example is the person who constantly has the radio on. For example, I have scheduled times during the day to check email. I do heavy filtering into my 4 email buckets and answering quick replies. Web browsing or reading blogs for example, can easily take several hours if I’m not conscientious about it. Many people try giving up TV for a week, for example. About.

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Grow Your Wiki

Buzz Marketing for Technology

guest blogger. Jun 26, 2008 0. I’m Writing a Guest Blog Series for the Wikinomics Blog. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. Jun 25, 2008 0. Showing the example of how to work agendas through a wiki vs. email! Jun 25, 2008 0. Jun 24, 2008 0. About.

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The Best In B2B Technology Content Marketing

B2B Marketing Insider

Readers are able to filter through the comprehensive collection by industry, product or business size to find the best match for their use case. Finally, while creating quality content is the backbone of the Academy’s strategy, the team has noticed common trends within its best-performing pieces. The B2B technology process is complicated. The types of content most requested?

Best Social Media Stats, Facts and Marketing Research of 2010


Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. For example: 84% of C-level executives find search very valuable in making business decisions.

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BABSONKNOWLEDGE.ORG: 6 Common Attributes of Knowledge Work and Knowledge Workers

Buzz Marketing for Technology

The knowledge worker also knows the circumstances in which he or she thinks best. This factor is behind, for example, the famous 3M approach of giving researchers 15% of their time to work on something they think is important to the company. Attention Bloggers! BABSONKNOWLEDGE.ORG. Knowledge Work, Management & Productivity. « Analyze This | Main. Knowledge Management Lives! » October 14, 2005. Common Attributes of Knowledge Work and Knowledge Workers. The basic principles and observations follow below: 1. Knowledge Workers like Autonomy. Lawrence Peter Berra).

Best of 2007: SEO Analysis Tools


Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. To start off, here is a list of the best tools for analyzing and optimizing SEO efforts. For example, Flash content, Javascript and images are invisible to search engines. SEO Tools (136 SEO Tools) by SEO Company Knock yourself out with this list.


50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. So what are the best ways to use Twitter for business? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Crabs.

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Best of 2008 (So Far) - Blogging for Business, Part 2


Where is the best place to host your blog? Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. Writer Steph Auteri outlines several strategies, tools and examples to help in selecting a "totally rad" blog name. Who Do Rockstar Bloggers Host With? How do you come up with a great blog name?

8 Rules to Develop the Habit of Blogging at Weekly Articles About Blogging - NxE

Buzz Marketing for Technology

One of the best ways to kill your blog is to run a few posts, spaced a week or two apart, that say, “I promise to post more regularly from now on!&#. If you want to become a regular blogger, you’ve got to develop the habit of blogging. Not an easy task, I’ll admit, but thousands of bloggers have done it, and so can you. On 07 Jan 2008, 7:01 pm, Carla said.

Personal Learning for Learning Professionals - Using Web 2.0 Tools to Make Reading & Research More Effective

Buzz Marketing for Technology

There is some stuff coming out around "Personal Learning Environments" for example, take a look at: ePortfolio Model and the Concept Diagram for Personal Learning Landscape. For example, if you look at the diagram from the post I cited above: Jeremy has a good model of the likely elements along the bottom. Group compound terms together - for example personalLearning is a tag I use.

Let the 2008 Trend Lists Begin

PR Meets Marketing

It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. Facebook is probably the best default for this as you can maintain the invites and funnel interesting tidbits related to a specific industry/company for story ideas. WSJ, BusinessWeek, etc.) to top bloggers (i.g. 2008 IT trends from IDG  .

A reading list for aspiring knowledge workers. Future Tense:

Buzz Marketing for Technology

While some of the specific examples in this book have grown a bit dated with time, the underlying argument and the recommended habits of mind are both worth investing time in understanding. Lamotts "Bird by Bird" is clearly in Sturgeons 10% of whats best. This is among his best compilations of advice relevant to any of us faced with the problem. One example--LATCH.

Best of 2008 (So Far) - Social Media Optimization, Part 1


Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. For example, here's the review of Sk*rt (that link wasn't working when I last tried it BTW): "This is another site that is almost a direct clone of Digg.

Best of 2008 (So Far) - Search Engine Marketing, Part 1


In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Whats the best keyword match type? Kevin Gold offers a couple of examples demonstrating that ad clickers don't read landing page copy in detail.


Brave New World of Media Pitching: Facebook

PR Meets Marketing

For example, my company recently received media coverage in Forbes and San Jose Mercury News. In the end, you never know what information will catch a reporter/blogger’s eye for a possible article or posting. Friending Reporters and Bloggers: If a reporter or blogger has agreed to be friends with you, the implication is that you’ve created or have an existing personal relationship. Face Book Case Study: I was seeking B2B examples of using Facebook and couldn’t find any Mike Nierengarten of (company?) shared this news to my connections.

Best of 2007: Articles and Blog Posts on SEM


In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Evaluating Existing PPC Accounts by the Commerce360 Blog Blogger Craig Danuloff offers helpful advice for evaluating the quality of existing PPC campaigns.

The information processing view of humanity

Buzz Marketing for Technology

Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. For example,, used with judicious tagging, is a very powerful tool.

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter


And there's no shortage of new ideas, as evidence, for example, by Lee Odden's wish list for Twitter. Still, MacMillan is bullish on Twitter, noting that "Soon after Twitter raised $15 million in funding, Silicon Alley Insider blogger Henry Blodget speculated that the site may be worth as much as $1 billion." This is the second of a two-part series. This can be confusing to new users.


How Have I Missed This? | 2¢ Worth

Buzz Marketing for Technology

On example is Blogpulse’s ( [link] ) ability to generate trend charts illustrating the popularity of terms among bloggers over a period of time. Searches for all three candidates in 2008 coming from China (click to enlarge). It means being able to use a mirror, and this is one of the best mirrors I’ve seen. June 2008. May 2008. April 2008.

Ways of assessing organizational learning

Buzz Marketing for Technology

Wednesday, October 15, 2008. think that an electronic portfolio with the workers self-selected best work will give trainers and management an idea of what workers feel are important in their work, the skills they have developed, and perhaps how individual assessment match up to management and organizational assessments/goals. ▼ 2008. (79). Blogger in Middle-earth.

Marketing Edge

Marketing Edge

So be prepared to change a few things based on what you hear. P&G’s main rival, Unilever produced one of the text book examples of social media at its finest, Dove Evolution Given his perspective then, it makes sense that when Comcastcares on Twitter aka Frank Eliason, responds to a customer, it is from an empathic user who may have suffered the same frustrations. Imagine that.

The Bamboo Project Blog: Blogging for Learning: Blog Challenges

Buzz Marketing for Technology

In a blog challenge, several  bloggers work together on a group learning project over a period of time--a few days, a week, a month. Each day during the challenge, learning activities are posted for bloggers to engage in and then blog about. The 31-Day Comment Challenge and the 31 Days to Building a Better Blog were both examples of blog challenges. Best of Bamboo.

Best of 2008: Website Design


What are the current best practices in website design? Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. What common design mistakes should you avoid? Where can you find creative new design ideas?

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Here are my three Rs that I recommend to become the best eco-marketer you can be in a down economy: The Three Rs of Marketing and a Bonus R Reuse : In a down economy you need to reuse all of your marketing resources that you have out there and maximize your marketing investments. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies.

" 7 Easy, Powerful Steps to Create a Personal Learning Environment

Buzz Marketing for Technology

Posted on February 4th, 2008 by Amir Ahmad in Learning More With Less , Leveraging Technology |. The best part about self-education is that you are in control. The following is a simplified example. It’s not the best or most accurate encyclopedia but it’s good enough if you just want to get the basic gist of a certain topic. --> Passion-Based Learning. About.


Blogger Outreach for PR: The Importance of Follow-Up


Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully craft your message, following best practices for blogger PR outreach : personalize each message, make it clear that you've read the blog and understand its subject matter, and explain the relevance of your message. You send your messages, and then.nothing. What now?

Who Controls Social Media in the Corporation? No One and That’s a Problem

Marketing Edge

In general, the conversation about social media among these companies' and their commentary on social media in the majority of larger companies led me to the following observations: 1) Social media is viewed at best as a tactic to be tested and at worse a side show. 2) Social media is about relationships and those take time, time large companies don't have given our culture of immediate results. Gary Koelling, Creative Director, Social Technology, Best Buy. Jason Kleckner – Best answer of tough question with grace and insight award. Thanks. Hat Tips. Nice job.

Advertising methods are too ephemeral


This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs. To me,  Chris Brogan  said it best, “customer service is the new PR.*” Very interesting, very cool, and powerfully effective.

The Bamboo Project Blog: 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion?

Buzz Marketing for Technology

Here, Im following both bloggers from the world of workplace learning (i.e. David Warlick, for example, has some ideas here. We know, for example, that people need to have what weve always called "basic literacy," (reading, writing, math skills) and its understood that for people to be successful at work they need some minimal level of skills in these areas. think, for example, that being able to learn new materials and skills quickly is a fundamental workplace literacy. Posted by: Meryn Stol | April 21, 2008 at 03:09 PM. bloggers) in both groups.