WebMarketCentral

JUNE 3, 2009

The boobs have it, the biggest PR blunder since New Coke by Marketing Edge The always brilliant Albert Maruggi explains how UPS bungled an unusually powerful branding opportunity with Kentucky Derby-winning horse Big Brown. How to Profit From Testimonials…Even With No Testimonials! by Copyblogger Dean Rieck (is that real hair?)

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 10, 2009

How are some big brands using social media effectively? It's time to start doing it because it's effective." How can you determine which social media platforms are best for your brand? What should do you to separate your personal and corporate social personas? 3 top tools for branding in a Web 2.0 Is YouTube the right pipeline for you?

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

SEPTEMBER 10, 2009

5 Simple, Effective Tactics to Promote a New Website by SEOptimise Glen Allsopp reveals four websites critical to helping launch a new blog, plus the critical practice of commenting on other blogs to help spread the fame of your new site.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MAY 28, 2009

Measuring a Text Ad's Effectiveness by Search Engine Watch The always insightful David Szetela demonstrates the importance of grouping keywords properly before rushing to judgement on the quality of a text ad.

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

SEPTEMBER 22, 2009

A more effective way to launch your branded video site is to use a service like ClipShare (paid) or PHPmotion (free). These services let you launch a 'YouTube clone' and offer various templates and plugins, similar to the strategy behind Wordpress."

Social Media 20

Social Media Optimization Media Web 2.0 20

Buzz Marketing for Technology

JULY 22, 2008

July 8th, 2008. Join Rich and Six Apart Chief Evangelist, Anil Dash, along with bestselling authors Seth Godin and Dan Roam to discover how to effectively solve busines challenges, recognize opportunities and sell your ideas better than you ever thought possible. says: July 9th, 2008 at 11:21 am. says: July 9th, 2008 at 3:32 pm.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

WebMarketCentral

AUGUST 31, 2009

He then details several disturbing examples of semantic advertising gone awry (such as ad for Olive Garden showing up "next to an article about 250 people getting sick after eating at an Olive Garden restaurant in Indiana), along with recommendations on how to use this strategy to create more effective ads and placements.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. There you have it, the best writing on writing from 2008. Writing for the web involves requires as much art as any other form, plus another level of science.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

FEBRUARY 24, 2009

Want to know how to write more effective marketing and sales copy? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Avoid common grammar and usage mistakes that diminish the impact of your writing? Combat dreaded "writer's block"?

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

APRIL 27, 2009

What are some of the most effective ways to attract more readers to your blog? Acknowledge other bloggers you admire? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business.

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. because people are looking for it, search engines give it prominence in results, and it's viral) then provides tips for how to effectively use it. How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

B2B Marketing Zone Posts

DECEMBER 9, 2009

Top 80 Posts - December 1, 2008 to November 30, 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. Brands that Tweet - Buzz Marketing for Technology , December 15, 2008. Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. PR pros, read this!) ^NS

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

B2B Marketing Zone Posts

DECEMBER 7, 2009

Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008. May 28, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Atomic Reach

JANUARY 3, 2019

Currently, among other initiatives, Pulizzi fundraises for the Orange Effect Foundation. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. His marketing firm, Bowler Hat, works with small and mid-sized businesses across the world to help them develop effective digital marketing strategies.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

markempa

JANUARY 19, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Use a Web analytics tool to monitor your Web visitors. Use a Web analytics tool to monitor your Web visitors. Heres a summary of Michael Ortners eight points: 1. Understand the significance of your Web site. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Convince & Convert

MARCH 4, 2010

In PR, measurement has always been a finger in the wind exercise. effective social media campaigns that left no question of their effectiveness. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Webbiquity

MAY 7, 2019

But back in 2008, it was a small IT services firm struggling to stand apart in a crowded market as well as weather the storm of the impending financial crisis and economic slowdown. Develop cloud native applications to solve unique business problems, specifically in IoT and analytics. We’re not like a big consultancy. The Launch.

Enterprise Management 195

Enterprise Management Work Management Marketing Management Marketing AI 195

Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# link] Russ Henneberry Wow.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results. Im Jay Baer.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Marketing/Communications/PR. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events. 07/25/2012.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 20, 2010

My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work. For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement).

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. TA : Most companies are looking for listening tools to do two things: show trends and anomalies; and show cause and effect. It will be a great year ahead to see how social media analytics can directly measure and drive sales. Raj [link] esta h.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Hubspot

APRIL 8, 2013

We neglected to follow the same advice we gave our clients: Understand what your unique promise is, and then be laser-focused on communicating that message effectively. Paul Roetzer, CEO and Founder, PR 20/20. With that transparency in mind, he started PR 20/20 with 105 fixed-price, a la carte services.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution. Doing that will help empower publishers to use video more effectively. Im Jay Baer.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

MARCH 23, 2010

If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&# We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Content Marketing Institute

NOVEMBER 19, 2017

Evaluate your website analytics, email reports, and social media to see what’s working and what’s not working. The remaining chapters address ways to multiply the effectiveness of your content by adapting your messages to various contexts, i.e., market segments and the different stages of the buying cycle. Publishing and distributing.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. The video is a nice example of how social media can be an effective tool for a company to engage (there's that word again!) an audience. No selling, just showing.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Your digital folks and your traditional PR practitioners need daily inspiration…and you can’t fulfill all of those needs and run a business. If your PR firm isn’t ready for you to evolve, gently, politely ignore them.

Social Media 138

Social Media Media PR Webinar Metrics 138

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. " tend to be most effective. Read on to get their insights. Ardath Albee. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

How can your brand participate in this space most effectively? Its much more cost effective for the mid size company who doesn't have a giant budget or the customer base on Twitter. It is very economical for a smaller PR agency or large (from $9.99 link] Michael Fohbuzz for restaurants already does this pretty effectively.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

MAY 20, 2010

Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. Hilarious, useful post [link] [link] Your Analytics Site Yes, I am taking the link bait. Two problems arose.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Single Grain

MAY 24, 2021

Top Tools for Audio SEO and Podcast Analytics. It covers everything from timestamps to individual speakers to sound effects. Spotify analytics gives you an overview of your listeners, like their age group or the episodes they love the most. Simplecast is a podcast hosting and analytics platform. What Is Audio SEO?

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Online Marketing Institute

JANUARY 4, 2011

And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Here’s a quick example.

Tactics 40

Tactics PR Buzz Planning 40

Online Marketing Institute

OCTOBER 1, 2010

or something to that effect. Plus, building in some checks to the login process should further help keep personal information in sync. "We We noticed you changed your address in Facebook, would you like to review/confirm that new address with us?". Jeremiah Owyang Thanks John, if you do write it down, leave a link here in the comments.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

WebMarketCentral

FEBRUARY 13, 2009

Email is STILL the most effective online marketing tool by Marketing Tips Blog Mike Alvero reports on a pair of studies showing that email marketing to house lists is the most cost-effective marketing tool available.

Email Marketing 20

Email Marketing Tips Best Practices CAN-SPAM 20