Biznology

APRIL 24, 2017

Is one more effective than the other? 59% of marketers believe paid social is more effective than organic social. 36% of businesses use social media analytics for more than competitor analysis. 338 is the average number of friends that users have on Facebook, a big big increase compared to 130 back in 2008. Hootsuite ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

InsightSquared

MARCH 8, 2021

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. It’s important to focus on the best and most effective ways of pushing through micro-aggressions in order to achieve a goal. Amy Noack – Field Enablement Director.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

B2B Digital Marketer

DECEMBER 21, 2023

Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities. Helps businesses to understand customer behavior and develop more effective strategies.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Buzz Marketing for Technology

JUNE 27, 2008

5 Keys to Effective Knowledge Transfer for Nonprofits. Effective communication â?? and more precisely, the effective transfer or exchange of knowledge â?? There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Hubspot

JANUARY 3, 2019

The success of Dan Rice’s campaign for Zachary Taylor as well as subsequent attempts by other politicians to copy his approach led to the coining of the term, the “bandwagon effect.”. What is the Bandwagon Effect? How do you leverage the bandwagon effect to boost your conversions? Here are some ideas: 1.

Effectiveness 71

Effectiveness Conversion Landing Pages Verticals 71

Sprout Social

FEBRUARY 16, 2022

Then in 2008, the Evolution of Dance video was the first to reach 100 million views. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. There are seven areas on YouTube where the algorithm has an effect. Notifications.

Youtube 122

Youtube Lead Scoring Lead Ranking Ad Frequency 122

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). The right tools can help you collect, analyze, and apply your data—effectively transforming your B2B selling process. Predictive analytics: Predictive analytics use data to forecast future sales results.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Trade Press Services

MARCH 11, 2024

Q: Can you tell us more about the effects of consolidation in the B2B publishing industry and how it impacts contributors, brands, and publishers? Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down.

B2B Thought Leadership 111

B2B Thought Leadership Conversion B2B Thought Leadership 111

Hubspot

JULY 11, 2018

If you’ve ever been a manager, you know how frustrating the Dunning Kruger effect can be. Her lack of knowledge on the subject makes her unable to see her own errors -- this is known as the Dunning Kruger effect. Dunning Kruger Effect. However, the Dunning Kruger effect gets slightly more complex than that.

Lead Scoring 74

Lead Scoring Lead Ranking Effectiveness Work Management 74

Martech

MARCH 6, 2023

That was back in 2008. The answer was that the demand for the kind of functionality that has historically lived within a DMP would persist: “Such as access to third-party data, built-in analytics, modeling capabilities, and really mature pipes into the adtech ecosystem,” Theriault explained.

Work Management 85

Work Management Marketing Management Paid Search Agency Advertising Agencies 85

ClickZ

JANUARY 15, 2021

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Business leaders believe real-time customer analytics across multiple touchpoints is very important for customer experience.

eCommerce 106

eCommerce Personalization Paid Search Agency Purchase Intent 106

WebMarketCentral

FEBRUARY 10, 2009

Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

Bannerflow

APRIL 6, 2023

According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business. When looking to effectively implement a data-driven approach, marketers need to start by collecting relevant data from various sources such as customer interactions, website analytics, and social media metrics.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

B2B Marketing Directions

MARCH 19, 2017

During the past couple of years, many B2B companies have adopted account-based marketing, and many have begun using predictive marketing analytics technologies to support ABM and other marketing efforts.

Product 49

Product Account Based Marketing Paid Search Agency Lead Ranking 49

Bannerflow

FEBRUARY 11, 2019

Thanks to added analytics and optimisation features from the Bannerflow CMP. Creativity is driven by effective ad tech. The right technology can provide accountability over budgets, analytics, and optimisation. Their existing online production was too slow, taking weeks instead of days. Otherwise, why bother?

Paid Search Agency 92

Paid Search Agency Advertising Agencies Work Management Marketing Management 92

Crimson Marketing

DECEMBER 3, 2014

There are mounds of information about your business just waiting to be mined and analyzed, information that can help you drive more powerful, effective marketing campaigns. Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company. Well, smart ones don’t, at least.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Marketing is Essential During a Recession.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Webbiquity

NOVEMBER 8, 2012

” The company’s products include tools for browsers, websites (including WordPress plugins ), analytics and developers. . • Parenting. Fashion & Beauty. • Social Media Marketing. Personal Finance. Who is Shareaholic? Or put another way, if Shareaholic was a country, it’d be the 4th largest country in the world.”

Curation 100

Curation Blogger Content API 100

Contently

MAY 13, 2019

What if we could also make our sales team more effective? The Venn diagram between increased inbound opportunities and increased sales effectiveness is where true marketing success lies. It sounds like your boss is stuck in a 2008 SEO mindset, so I’d challenge you to show your boss where this strategy is falling short.

Top of Funnel 131

Top of Funnel ROI Budget Programs Content Marketing 131

Valasys

FEBRUARY 20, 2023

In addition, they need to create marketing campaigns that work with automated social media content and track social media analytics so they can pivot when needed. Top 10 social media tools to try in 2023 Hootsuite Starting the list with the most talked about social media tool in the market, Hootsuite has been around since 2008.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

DemandBase

APRIL 2, 2020

Since the turn of the century, namely 2001 and 2008, we’ve had to figure out new realities and reinvent the way we go to market during economic downturns. Content Marketing: An Employee Engagement company used Site Analytics to discover a huge surge in traffic to a “remote work” piece they published on their site. Impressive!

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Work Management Account Based Marketing 52

Hubspot

DECEMBER 13, 2022

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Take Blockbuster, for example. Despite having a stronghold on the brick-and-mortar video rental business, they were quickly left behind when Netflix started selling online in the early 2000s.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Customer Experience Matrix

NOVEMBER 19, 2010

The table below throws in a reasonable guess for 2008 as well. My records suggest the company had about 25 average employees in 2008, for $5 million in expenses. The company started selling in late February 2008 and my records show it ended that year with 120 clients. at the end of 2008 and dropped to 5.7 million total.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Parse.ly

NOVEMBER 3, 2021

This ranges from influencing the most recent financial crisis, into the 2008 recession, all the way back to the Great Depression. As he said in his book, even if we can’t measure it or directly attribute causality, the effect of stories and narratives on economics is real and powerful.

CMS Development 52

CMS Development Ad Building Bandwidth Content 52

WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. There you have it, the best writing on writing from 2008. Writing for the web involves requires as much art as any other form, plus another level of science.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

Varicent

MARCH 8, 2018

The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology. If you were to rewind my career 15 years ago, it would look much more traditional around outbound marketing and events person, but you wouldn't see a lot of data and analytics focused disciplines.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

WebMarketCentral

JULY 20, 2009

Of course it isn't only big businesses that make mistakes, so to be fair Sonia details in another excellent post dumb things small businesses do , advising entrepreneurs to avoid the number "one," as in over-reliance on one customer, one vendor or one partner. Warren Buffett, Search Marketing Guru?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

Conversica

DECEMBER 20, 2022

Do you recall that this was during the 2008 Great Recession? While that’s not the most chipper note, Conversica is in a slightly different position. Our company was founded in 2007 and our product launched in 2009.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

KoMarketing Associates

JANUARY 6, 2014

Now that their camera is on mobile to cloud (they have a lot of video/processing data in the cloud), they see themselves as an analytics company, getting out of hardware and into SaaS business. Because of this, individual/specific analytics are much more important for measurement and ongoing marketing analysis than they have been in the past.

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

WebMarketCentral

FEBRUARY 24, 2009

Want to know how to write more effective marketing and sales copy? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Avoid common grammar and usage mistakes that diminish the impact of your writing? Combat dreaded "writer's block"?

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

MAY 11, 2009

How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? What tactics are most effective at driving increased search traffic? For new websites, how can you incorporate SEO best practices into the design from the beginning? What emerging topics and techniques should SEO specialists investigate?

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

SEPTEMBER 10, 2009

5 Simple, Effective Tactics to Promote a New Website by SEOptimise Glen Allsopp reveals four websites critical to helping launch a new blog, plus the critical practice of commenting on other blogs to help spread the fame of your new site.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? John Jantsch here shares his 10 favorites, including SlideShare , CircleUp (a group collaboration app), and Introductions, an app which "speeds the process of effective networking." How should you measure the impact of social media?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

AUGUST 31, 2009

He then details several disturbing examples of semantic advertising gone awry (such as ad for Olive Garden showing up "next to an article about 250 people getting sick after eating at an Olive Garden restaurant in Indiana), along with recommendations on how to use this strategy to create more effective ads and placements.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

SEPTEMBER 22, 2009

A more effective way to launch your branded video site is to use a service like ClipShare (paid) or PHPmotion (free). These services let you launch a 'YouTube clone' and offer various templates and plugins, similar to the strategy behind Wordpress."

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

JUNE 3, 2009

delivers 17 clever ways to get the effect of testimonials for your product or service without actually using testimonials, such as showing pictures of people using your product or service, noting how long you've been in business and/or how many products you've sold, displaying a seal or approval, or citing favorable reviews.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

MAY 4, 2009

tools, technology that has made the practice of PR more effective and transparent. Find the answers to these inquiries and more here in some of the best articles and blog posts about interactive PR from the last year. Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0 SEO social media interactive PR?

PR 20

PR Best Practices Copywriting Blogger 20