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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

A history lesson: Google AdWords and DoubleClick. In 2000 Google launched AdWords (now rebranded Google Ads) with 350 advertisers. The release of AdWords changed online advertising forever. billion in 2008. Google changing AdWords to Google Ads is essentially a rebranding exercise. Formerly called Google AdWords.

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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.

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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? When is it time to drop or rewrite an underperforming ad?

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Originally published on the WebMarketCentral blog in December 2008. Government stuff, on AdWords. Two months down the road, the AdWords campaign was in trouble. I know how to play good cop / bad cop with an AdWords report. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. “Care for a drink?

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5 Excellent Productivity Tips For Google Reader

Buzz Marketing for Technology

Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours! Separate Tags and Folders. Although Google Reader only provides ‘ Tags ‘, if you add more then one complete website feed to a tag, it automatically becomes a folder. Jake on 18 Jun 2008 at 10:55 pm.

Google 100
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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

tags: social media marketing Facebook fan pages SEO? Twitter HubSpot Rick Burnes Inside Facebook Justin Smith Mark Walsh Jim Connolly LEADSExplorer Pravda on Media and Technology Kfir Pravda Social Media Today Martin Edic Disqus IntenseDebate BackType icerocket tags: social media marketing Facebook fan pages SEO? Social Tagging.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Click here for tips from the Effective Marketer Blog Hello there! You can follow any responses to this entry through the RSS 2.0