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The real and complete history of social media marketing

illumin

While several chat platforms launched and grew in popularity in this time (ICQ, MSN Messenger, Jabber, etc) they focused solely on chat and not the social media aspects of those that followed. In 1997, sites dedicated solely to social networking launched – Six Degrees and Bolt.

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How to write for social media

Biznology

In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks. Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media. He was a monthly columnist for BtoB magazine for seven years.

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

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99 Amazing Facts On The Future Of Business [Slides]

Marketing Insider Group

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Facebook has more than 1 Billion network users. Click to Tweet. Click to Tweet.

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Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. Nora Ganim Barnes, Ph.D.,

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Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

The University of Massachusetts Dartmouth annual study of corporate blogs in 2013 recently reported the largest year over year increase of Fortune 500 corporate blogs (34%) since they started tracking them in 2008. Any reason a company has to communicate can be supported by a blogging platform.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% At that time, social networks were lumped into content, which had a 34% share.

Spending 120