Remove prospect
article thumbnail

Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. And some large, smart companies horde dozens of them.) Maybe not bad.

article thumbnail

How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? When these companies enter the social listening space, they are faced with many different challenges.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

Summary: Public data gives some insights into Marketo's financial history and prospects. Despite past losses, the company is in a strong position to continue to compete aggressively. million) for 2010. This is the first time I've seen published revenue figures for the company. million in 2009 and $21 million in 2010.

Marketo 120
article thumbnail

How B2B brands can benefit from social listening

Brandwatch Marketing

But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? When these companies enter the social listening space, they are faced with many different challenges.

article thumbnail

How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

Even if a recession doesn't occur, fears of an economic downturn and the continuing effects of inflation may lead both consumers and business organizations to tighten their purse strings and put prospective purchases under greater scrutiny. The idea that companies should maintain their marketing spending during an economic downturn isn't new.

article thumbnail

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Your prospects are at different stages of their decision making process when they visit your site. You can’t satisfy all of them with one-size-fits all content.

article thumbnail

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers?

Web 2.0 60