2008, 2009 and Online Marketing - B2B Marketing Zone

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Velocity's The B2B Content Marketing Workbook. in January 2008.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management

Work Management Marketing Management Marketing Automation Services Marketing Budget

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning

Planning Work Management B2B Marketing Marketing Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

SEPTEMBER 3, 2009

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% of the online population), compared with just 65.1% for TV and 10.2% for the Internet.

Spending

Spending Media Mobile Advertising Forrester

Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Embrace Math.

Paid Search Agency

Paid Search Agency Online Marketing Advertising Agencies Ads

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. The first Aflac duck debuted in 2000. The company reported $9.7 You can leave a response , or trackback from your own site.

Planning

Planning Work Management Marketing Automation Services Marketing Management

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. I paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report. The first study done by AWeber (aff.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Copyright © 2010 Tiecas, Inc.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

Instead, I choose to keep my credibility intact and provide the professional help my clients need to supplement their do-it-yourself (DiY) industrial and B2B website capabilities and online marketing efforts. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Take a quick poll.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Copyright © 2010 Tiecas, Inc.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. Two options for solving the pricing dilemma Show a range of prices to help your prospects make an initial budgetary decision. So the pricing page is working to some degree in eliminating prospects who decide strictly on price.

Sales Management

Sales Management Pricing Price Marketing Websites

B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

Online Marketing Institute

MARCH 24, 2010

Share and Enjoy: Related Posts: » Why B2B SEO Copywriting Is Like a Nutrition Label » Integrated Marcom Minute Gets a Facelift » Keywords + B2B Integrated Marcom = Lead Juice » Integrated B2B Marcom: Where Does Mobile Marketing Fit In. » What does real time search mean for B2B Marcom?

Social Media

Social Media Paid Search Agency Copywriting B2B Thought Leadership

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component. Copyright © 2010 Tiecas, Inc.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Designing content for 1X use is wasteful. Copyright © 2010 Tiecas, Inc.

Planning

Planning B2B Marketing Emarketing B2B

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. Here are six essential rules that you should follow: 1.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Most people get writer’s block or their brains freeze up while staring at a blank screen.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. Rohit may be the first person to have coined the term “content curator.”

Curation

Curation RSS Web 2.0 Content Marketing

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle. After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar. What has worked for you? Copyright © 2010 Tiecas, Inc.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases. And the cycle of frustration continues. It is not that clients or internal stakeholders don’t care about their website content.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. Death of an industrial salesperson Does this mean the industrial salesperson’s job function is dead? Not so fast! Copyright © 2010 Tiecas, Inc.

Social Media

Social Media Social Marketing Media Planning

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

The objective here is to drive people to your website, which should be the hub of your online marketing. Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation. Copyright © 2010 Tiecas, Inc.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

NOVEMBER 4, 2010

Advocate Sales Lead Management Association Sirius Decisions Smashmouth Marketing The B2B Lead Blog Writing White Papers WordPress | Sandbox. Advocate Sales Lead Management Association Sirius Decisions Smashmouth Marketing The B2B Lead Blog Writing White Papers WordPress | Sandbox.

Demand Generation Agencies

Demand Generation Agencies Paid Search Agency RSS Paper

2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget

Marketing Budget Marketing Budget Creation Budget Programs Trends

10 Best B2B Marketing blogs for Entrepreneurs

Valasys

DECEMBER 18, 2019

The pieces of content published on the platform are related to social media, Video marketing & marketing on diverse social networking channels. The platform provides marketers with access to the opinion of the industry’s top experts. The blog is preferred by more than 6, 00,000 marketers worldwide.

B2B Marketing

B2B Marketing Paid Search Agency B2B Best Practices

Brand and Demand Convergence Required

Adobe Experience Cloud Blog

OCTOBER 4, 2011

To put the power of convergence into perspective, simply imagine all of your marketing activities on the web converging simultaneously on your prospects to inform and influence their perception of your brand. The evolution of online marketing has proven that having a consistent brand convergence is essential.

Demand

Demand Brand Identity Branding Demand Generation

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? Moreover, this approach to marketing will shatter whatever trust we might have with our customers and prospects. We too are seeing new entrants jump into this market. Would love to get your $.02.

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

B2B Lead Generation Blog: Improve your online sales lead tracking

markempa

JANUARY 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation

Lead Generation B2B Sales Sales Leads Leads

20 LinkedIn Groups Every Marketer Should Join

Hubspot

JANUARY 7, 2014

Marketing. 1) Digital Marketing. Created: March 3, 2008. As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. 6) B2B Marketing.

Linkedin B2B Thought Leadership Planning Demand Generation Agencies

American Business Media - Research & Marketing

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research

Research Marketing Management Media Planning

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 22, 2010

It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. Email is the foundation for any online marketing campaign. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Open Research: A Framework for Social Analytics

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics

Analytics Top of Funnel Research Webinar Metrics

How To Make B2B Search Engine Marketing Better? Have Some Popular Tips | Sanjay Dhingra

Online Marketing Institute

JUNE 27, 2009

Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better? Polls Archive Recent Visitors Copyright © 2008 Sanjay Dhingra. Yes No View Results Loading.

Search Engine Marketing

Search Engine Marketing Paid Search Agency Search Marketing Adsense

Blastoff for My New Social Media Newsletter

Convince & Convert

AUGUST 16, 2010

Newsletter

Newsletter Social Media Media Paid Search Agency

B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

NOVEMBER 8, 2010

Case Studies

Case Studies Case Study Social Media Studies

Social Media Success Stories

Anything Goes Marketing

MARCH 8, 2009

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”.

Social Media

Social Media Web 2.0 Media Blogger

B2B Marketing | Business to Business Marketing Information Portal

Online Marketing Institute

JUNE 3, 2009

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im only little!

Business to Business

Business to Business Paid Search Agency B2B Marketing Advertising Agencies

Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Very insightful.

Social Media

Social Media Media Budget Programs B2B Thought Leadership

Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

AUGUST 2, 2010

Facebook

Facebook Paid Search Agency Webinar Metrics Advertising Agencies

I Get By With a Little Help From My Friends

Convince & Convert

JULY 5, 2010

Paid Search Agency

Paid Search Agency PR Advertising Agencies Word of Mouth

Turning Web Site Visitors into Paying Customers

Online Marketing Institute

MARCH 13, 2011

bookmark to: Tagged as: Internet Marketing , Marketing , marketing software , salesforce.com Leave a Comment Previous post: 7 Recommendations For Improving The Customer Experience Next post: CRM Marketplace News Update 9/8 – 9/12/2008 Follow Me Online Certifications Search & eMail Dont Miss Out On Any Posts.

Enterprise Management

Enterprise Management Marketing Automation Services Work Management Marketing Management

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

SEPTEMBER 7, 2010

Social Media

Social Media Media Paid Search Agency Peer-to-peer

Are You Growing Enough Voices

Convince & Convert

JULY 27, 2010

Paid Search Agency

Paid Search Agency Blogger Advertising Agencies PR

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Choosing an Email Marketing Software « The Effective Marketer

Webinars

Trending Sources

B2B Marketing Summit Shows Old Problems Persist

Webinars

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Digital and Dollars – Successfully Adding Online Marketing to Your.

Taming Your Brand Mascot « The Effective Marketer

Social Media with Email Marketing – is it the Super Combo?

Variety of Content is the Key in the Early Stages of the.

High-Performance Email Marketing for Attracting and Engaging.

Successful Industrial Websites Require Part DiY and Part.

Deconstructing the Four Stages of the Industrial Buy Cycle

Using Content to Move Prospects Forward in the Sales Cycle

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

5 Things Industrial Marketers Must Do to Attract Engineers and.

7 “Rs” for B2B Marketing Content Planning

The 6 essential rules of a website redesign – Ignore them at your.

Content Creation Made Easy

Is Content Curation an Easy Way for Content Marketers to Do More.

Shortening the Industrial Buy Cycle in 5 Simple Steps

How Lack of Marketing Content Can Derail Your Website Redesign Project

Have Digital Marketing and Social Media Killed the Industrial.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

2 Mistakes that Cause Content Syndication to Fail

2010 B2B Marketing Budgets and Mix Trends Research

10 Best B2B Marketing blogs for Entrepreneurs

Brand and Demand Convergence Required

Demandbase: A New Twist In The Lead Management Automation Market

B2B Lead Generation Blog: Improve your online sales lead tracking

20 LinkedIn Groups Every Marketer Should Join

American Business Media - Research & Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Open Research: A Framework for Social Analytics

How To Make B2B Search Engine Marketing Better? Have Some Popular Tips | Sanjay Dhingra

Blastoff for My New Social Media Newsletter

B2B social media case studies - 3 you can learn from and why they work

Social Media Success Stories

B2B Marketing | Business to Business Marketing Information Portal

Strategic Guy: Three Phases of Social Media Maturation

Facebook Success Summit - 22 Sessions on Everything Facebook.

I Get By With a Little Help From My Friends

Turning Web Site Visitors into Paying Customers

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Are You Growing Enough Voices

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