Best of 2008 (So Far) - Website Design, Part 2
DECEMBER 17, 2008
What are the most important factors to consider when designing (or redesigning) a website? Where should you start? How can you ensure that your site works well on mobile devices as well as conventional browsers? Which tools can help make your efforts more productive and effective? The 4 Essential Elements of Web Design by Spinfield Designer Jason Nester offers highly practical advice (i.e.
Best of 2008 (So Far) - Web Marketing Research, Part 2
DECEMBER 4, 2008
Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. State of the Blogosphere 2008 by Technorati Fascinating details about blogging, advertising and income. The best research tells you not only what's happening, but why. Highly bookmarkable.
Best of 2008 (So Far) - Blogging for Business, Part 2
NOVEMBER 20, 2008
Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. How do you come up with a great blog name? What's needed-beyond unique and useful content-to really make a blog successful? Which common blogging mistakes should you avoid? Where is the best place to host your blog? Hello, My Name Is. So what is?
Best of 2008 (So Far) - Cool Web Tools, Part 2
NOVEMBER 10, 2008
Here are more of the most useful business, social media and web marketing tools of 2008. Included here are some interesting new tools for getting more out of search, reflecting your personality on Twitter, collaborating with teammates online, writing blog posts more efficiently, accessing your home or office desktop PC from the road, and more. It's free and very simple to set up.
Content Marketing Playbook: Strategy and Roadmap
Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. conference.
Best of 2008 (So Far) - Website Design, Part 1
SEPTEMBER 23, 2008
Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. Why do some websites fail to achieve objectives? How can you whip an underperforming website into shape? Which elements are the most critical when initiating a website redesign project? What separates effective navigation from poor design?
Best of 2008 (So Far) - Blogging for Business, Part 1
SEPTEMBER 8, 2008
Blogging Tactics for 2008 by Ask Enquiro Writing that "The Online Marketing Blog recently ran a poll asking readers which SEO tactic they plan on using most in 2008 and the winner with 25% of the vote was Blogging. Which blogging platform is best for your needs? How can you get the most out of your RSS feed(s)? How can you more effectively convert blog readership into revenue?
Best of 2008 (So Far) - Web Marketing Research, Part 1
SEPTEMBER 15, 2008
Previous posts in this series: Best of 2008 (So Far) - SEO Guidance, Part 1 Best of 2008 (So Far) - SEO Guidance, Part 2 Best of 2008 (So Far) - Search Engine Marketing, Part 1 Best of 2008 (So Far) - Cool Web Tools, Part 1 Best of 2008 (So far) - Social Media Optimization, Part 1 Best of 2008 (So Far) - Blogging for Business, Part 1 ** technorati tags: online advertising ROI, PPC costs, Web 2.0
Best of 2008 (So Far) - Social Media Optimization, Part 1
SEPTEMBER 4, 2008
Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. How can you generate lots of high-quality links in just half an hour per day? Increase e-commerce conversions by a third or more?
Best of 2008 (So Far) - Cool Web Tools, Part 1
AUGUST 25, 2008
Check out this group of some of the best web tools and best posts about cool online tools so far in 2008. Want to know how to post links to dozens of popular social bookmarking sitesâ€”in a hurry? Use Google to track the status of almost any flight or find legal free music downloads? Search the web from a cool 3D interface, using any popular search engine?
Best of 2008 (So Far) - Search Engine Marketing, Part 1
AUGUST 14, 2008
In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Both are free, but one is considerably faster and more thorough. SEO and SEM Shortcuts, Spying and Stats to Dominate Google! Whats the best keyword match type?
Best of 2008 (So Far) - SEO Guidance, Part 2
AUGUST 1, 2008
So here are several more of the best SEO-related pieces from 2008 thus far. Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. As with Maslow's pyramid, Eisenberg's maps out progressive levels of website impact, from being merely functional to truly persuasive. Learning SEO and SEM - Where to Start?
Best of 2008 (So Far) - SEO Guidance, Part 1
JULY 28, 2008
There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. I may have to start doing these monthly or something, but for now, here are some of the best pieces written about the art and science of SEO so far in 2008. In addition to the obvious (e.g.,
Best of 2008: Website Design
MARCH 6, 2009
Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. What are the current best practices in website design? What common design mistakes should you avoid? Where can you find creative new design ideas?
Best of 2008: SEO Guidance, Part 5
AUGUST 17, 2009
Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position? How can you generate more clicks even when your site isn't in one of the top three spots in search results? Get the answers to all of these questions and others here in the final(!)
Best of 2008: Web Analytics
FEBRUARY 10, 2009
Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.
Best of 2008: SEM Landing Pages
APRIL 20, 2009
Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year. clutter) from good (a clear call to action among other attributes).
Best of 2008: SEO Guidance, Part 4
JULY 6, 2009
Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? What are some of the best tools and techniques for competitive SEO research? Which commonly-held beliefs about Google's algorithm are true, and which are myths? Bookmark this page and keep it near the top of your list.
Best of 2008: SEO Guidance, Part 3
MAY 11, 2009
How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic? What emerging topics and techniques should SEO specialists investigate? How can PR and SEO work together more productively?
Best of 2008: Interactive PR, Part 2
MAY 4, 2009
What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? blogging and SEO). tags: PR 2.0
Looking Back at 300: Top 10 Posts
NOVEMBER 24, 2008
Also, I think, the first time on this blog I made the case that SEO is far from dead. #8: Web 2.0 Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs.
Best of 2008: SEO Tools, Part 2
APRIL 14, 2009
What are the best tools for analyzing your website text? How can you view your website the way search engines see it? Which URL shorteners work best? How can you use free Google tools to benchmark your search marketing performance against your competition? the SEOworkers SEO Analysis Tool), readability ( TextAnalyser.net ), heading tag analysis ( Fangs ) and more.
Best of 2008: AdWords Tips and Tactics
APRIL 7, 2009
While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings. Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords.
Best of 2008: WordPress Tools and Tips
MARCH 19, 2009
It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. For example, I've never seen a post about "why your blog shouldn't be on WordPress"—though Dharmesh Shah vilified BlogSpot.com with such a piece. Bummer.
Best of 2008: SEO Guidance, Part 2
MARCH 30, 2009
Is content really king for SEO? What SEO common mistakes do even experienced consultants sometimes make? Which resources are best for accelerating your SEO learning curve? Why do site rankings sometimes drop precipitously for no apparent reason? How can you get a site indexed by Google News? And what does the future of search hold—according to Google?
For Marketers, What Recession? Part 2
AUGUST 22, 2008
But the fact that that marketers, usually among the first crewmembers to be thrown overboard in an economic tempest, apparently aren't getting tossed to the sharks in droves is still news to be celebrated. ** technorati tags: recession, second quarter 2008 U.S. tags: recession, second quarter 2008 U.S. As an update to the What Recession? post here in May, here are the latest figures.
Best of 2008: Web & SEO Copywriting
MARCH 23, 2009
There you have it, the best writing on writing from 2008. Any type of marketing copywriting is a blend of art and science. Writing for the web involves requires as much art as any other form, plus another level of science. You can make great stuff happen with great writing and a lousy web site. Try the opposite, though. dare ya. Watching TV with subtitles does not count.
Best of 2008: Cool Web Tools, Part 3
SEPTEMBER 14, 2009
Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? Clinton" and "Whitewater"). tactics to boost b2b marketing results.
Best of 2008: Blogging for Business, Part 3
SEPTEMBER 10, 2009
How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. Can you come up with three things to write that won't include one shred of marketing B.S.
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers? Take advantage of new tools to raise your own profile by commenting on existing content? How I attracted 8000 Twitter followers in 14 weeks! Social Tagging
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Take Advantage of.TV Social Tagging
The Case of the Missing Leads: An SEM Mystery
DECEMBER 29, 2008
It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. Trouble, spelled with a capital T, a capital R, and several other letters. Hello Sugar," I said as I slipped a bottle out of the bottom drawer of my desk and poured myself a belt. Care for a drink?" "No thanks," she responded as she wriggled herself down into a chair across the desk from me. Mind if I don't smoke?"
Best of 2008: SEO Link Building
MARCH 2, 2009
The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. That works sometimes.).
Can Social Media Save Detroit?
DECEMBER 22, 2008
Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. In How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 (nicely summarized by John Cass on Social Media Today ), she outlines a social media strategy to help Ford become more transparent and connect more effectively with customers. Social Tagging
7 More Things Few People Know Anout Me (and even fewer care)
DECEMBER 19, 2008
Paul Jahn over at the LocalMN Blog has tagged me, along with a few other people I need to get to know, in the spirit of the holidays, to write seven things that most people don't know about me. So here goes: 1. This proves that both sides of brain work (or at least that they are equally dysfunctional). 3. My original career aspiration, however, was to be a rock star. That's it!
Getting More Out of Each Click, Part 2: Docmetrics
DECEMBER 18, 2008
It's a widespread and persistent quandary for marketers, particularly B2B marketers who use white papers as a lead generation incentive for response : on the one hand, if you place a contact form in front of your content, you'll get a very low conversion rate (on average, 95% of visitors will simply leave the site, and one-third of those who remain will enter bogus information). Printing it?
WMC Interviews: Anne Holland
DECEMBER 15, 2008
Over the past three years, I've had the honor of interviewing many brilliant marketers, including Laura Ries , bestselling author , blogger and TV personality ; Mike Schultz , president of the Wellesley Hiils Group ; and Janine Popick , co-founder and CEO of hosted email marketing platform VerticalResponse. Here's our discussion. WebMarketCentral (WMC): Thanks so much for your time today, Anne.
Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors.
Best of 2008: Sales & Marketing Copywriting
FEBRUARY 24, 2009
Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Want to know how to write more effective marketing and sales copy? Avoid common grammar and usage mistakes that diminish the impact of your writing? Craft more compelling headlines and ads? Combat dreaded "writer's block"?
SEO Is Not Dead, Just Changing: What This Means
DECEMBER 1, 2008
"SEO is dead." Making a statement like that is a great way to generate lots of traffic, and comments, as Micah Baldwin and Mike McDonald have recently demonstrated. But it's still nonsense. As I noted in my comment to comment Michah's post on Learn to Duck, articles like this have been appearing since at least 2003, so if SEO is dying, it's an awfully slow death.