WebMarketCentral

OCTOBER 16, 2007

The philosophy behind the product is simple: between your website, analysts, publications and social media, prospects can now learn pretty much everything they want to know about your product or service before ever contacting you—except the price. I obtained a patent on the process in early 2007 and EchoQuote was born.

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

FEBRUARY 5, 2007

If you haven't downloaded Marketing Sherpa's Marketing Wisdom for 2007 report yet, check it out -- it's packed with insight, ideas, and a few just plain entertaining stories of real-world marketing. Lessons learned (a.k.a.

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

WebMarketCentral

FEBRUARY 14, 2007

After February 18th, 2007, it'll cost you a few bucks, but it's worth it.) Key finding: "A MarketingSherpa survey last year found that technology marketers ranked webinars as one of the top three marketing techniques and that 35% rated them as “very effective” -- second only to product demos in popularity."

Service 20

Service Webcast Vendors Lead Scoring 20

WebMarketCentral

JUNE 16, 2008

Social media has given every consumer the opportunity to reach millions of others with his or her opinion of a brand or product. And it's given every consumer access to the experience of millions of other actual product buyers. In Barger's words, it belongs at the top of the sales funnel.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

FEBRUARY 11, 2008

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. story about how their lives will change if they use your products, or even better, why they should disrupt the status quo and bother at all, in the first place."

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

FEBRUARY 12, 2007

Each has its own advantages: video adds the visual element to presentations, while audio (podcasts) are more portable. Podcasts are also less expensive to produce.

Webcast 20

Webcast Trends PR Marketing Mix 20

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report. Despite the economic downturn, paid clicks are increasing.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

NOVEMBER 3, 2008

He doesn't share any deep, dark secrets in this post, but does reveal some interesting information, such as the reduced importance of Pagerank and the sheer volume of changes Google makes to its algorithm each year (more than 450 in 2007; no wonder search positions for individual sites are so volatile).

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

FEBRUARY 18, 2008

With that in mind, here are a few of the best articles and blog posts from 2007 on optimizing website copy for SEO. Businesses often use language to describe their products or services that is very different from the language their customers use."

Copywriting 20

Copywriting SEO Best Practices SEM 20

WebMarketCentral

JANUARY 14, 2008

The first step in any SEO effort is determining the right keywords and key phrases to optimize on—making sure the search terms chosen contain the words that your customers and prospects use when looking for a product or service like yours, and that the terms you optimize on actually get a reasonable amount of search activity.

Keywords 20

Keywords Research SEO Tools 20

WebMarketCentral

SEPTEMBER 24, 2009

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007 Original research on the quantitative impact of social bookmarking on b2b site traffic.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

JUNE 12, 2007

Marketing Sherpa has just published a free whitepaper titled Business Technology Marketing Benchmark Guide 2007-08: Practical Data for B2B Software, Hardware & Services Marketers. 78% of buyers said they had listened to a technology-related podcast more than once. (I

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

MARCH 11, 2008

It's the final—and best—installment of WebMarketCentral's Best of 2007 series. Here are some of the most humorous, creative, and just plain odd, yet strangely relevant to interactive marketing, blog posts and articles from 2007. A rap about link building. What's going on here? So bad it's actually kind of good.

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20

WebMarketCentral

JANUARY 22, 2008

In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Then he offers advice on how SEM clients and agencies can work most productively together.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20