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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Nine Social Media Marketing Stats You Can Use

Webbiquity

Twitter emerged at the SXSW conference in March 2007. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. of marketing budgets in 2009 to 11.7% MarketingSherpa ).

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B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B-to-B Marketing; How to Measure & Manage Leads and more.

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Lessons From a Crisis: 6 Essential Actions for Business Leaders

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. I was lucky enough to have a front row seat of the train wreck that was WAMU during the Great Recession of 2007-2009. That crisis caused much anxiety for me and many of my coworkers. Be purposeful: Purpose helps people focus and get through uncertain times.

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The First-Mover Advantage, Explained

Hubspot

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. When Apple unveiled the first iPhone in 2007, they changed the mobile phone landscape for the first time -- and they changed it for good. Amazon beat Barnes & Noble to the punch again with their 2007 e-reader, the Kindle.

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Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

An extensive list of resources for online PR pros, including how-to articles, free and paid distribution services, tools, industry news, career listings, PR associations and more. Two other helpful resources from PRChannel are 6 Must-Read Books for Public Relations People and 5 Questions to Ask When Considering a Media-Monitoring Service.

PR 100
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Conversica Appoints Jim Kaskade as Chief Executive Officer

Conversica

Prior to Janrain, Jim was the Vice President and General Manager for Computer Sciences Corporation (CSC), one of the largest global IT service providers, where he was responsible for a P&L of $1B in revenue, leading a 7,000-employee business unit responsible for delivering digital applications across a broad number of verticals.